 What's up everybody once again is brand man Sean and If you have a creative collective of any kind there's five ways to help the whole team get on and today Specifically, we're going over how to get a team of music artists on number one get one person on What works best for this strategy is working to get the most commercially viable artists out of the group meaning they have the widest stretch of a possible potential audience because some people are very Like niche type artists have to have a specific type of following get that one person up and then once they're on Let everybody else get attention through that person. Just like What's that nigga thing ASAP ASAP just like ASAP fur Happen on ASAP Rocky songs and then all of a sudden I put an ASAP fur on and then next person next person next person Not gonna go any deeper than that because I did a whole video on that You want to know more about that strategy in that group you can check out that video Number two the collective push basically think of a huge collective but one brand a perfect example is a group like Wu-Tang Right. There's so many people in Wu-Tang people often times joke They don't know all the people I personally can't just name all the people off the top of the head Even though I might recognize the name the way the strategy works is basically having multiple people Yes, and everybody's moving under the same umbrella of let's say Wu-Tang and That means that allows them to have maybe multiple songs Maybe every person out is on every song However, you're always using the same name and people eventually just get attached to Wu-Tang the brand or whatever the brand of your Collective is as opposed to one particular artist and then obviously once they get the brand attention People fail to figure out who they like best from there number three make different versions of one collective One of the best examples of this believe it or not is new addition new addition Not only has the original new addition with Bobby Brown and all that stuff Bobby Brown went out for a solo career Ralph Trust a family not for a solo career They had Bell Viz Devoe and many other formations of one particular group But it allowed them to brand themselves in many ways, but people were just attached to the actual people in the group and allow everybody to have a Personal brand of their own as well only thing about that I still say focus on getting that first collective brand out first at the beginning It's just a lot of energy So I don't particularly recommend that for most people at first even though some people have done something like that Before it made it work for them in the beginning number four every man for himself If everybody's making sure they hone their brain and they get their stuff together and then equally all push out into the world Try to get attention for themselves Then you're essentially playing a numbers game what this basically saying is alright We have let's say five people in a group and we're gonna roll the dice and hopefully we hit We have five people giving it a try Hopefully somebody gets on and whoever gets on then will fall behind that person the thing about this one is it Requires a lot of trust between whoever the group mates are because you want to trust that person to actually come back and Help the rest of the group out after them themselves have gotten themselves into a situation because what often times happens is Once people get themselves into a better situation a lot of the advisors tell them hey You don't need those other people so you got to have somebody that's trustworthy and number Five go old-school band style. What does that mean? What that means is if you think about the traditional makeup of a band they have a collective right maybe a drummer guitarist All of those different pieces or if you look at a group like the Tentations They have five singers whichever band you're talking about traditionally a band's makeup has a front man So it's similar to number one where you're pushing one person first But the band makeup is we're pushing all of us so we're a unit collective However, the nuance is we have one person that gets looked at of some sort of Beyonce at the group And if you do this I recommend kind of like number one you find the person that's most marketable commercially it doesn't say anything about anyone else of the group but when it comes to branding you want to put the Person if you have that ability and someone has that potential and reach you want to put the person out there that most people are Going to gravitate to whatever energy they have that might take evolving over time because you need to get feedback for the crowd And sometimes it happens naturally because of personalities, but it is a viable option And by the way, you can thank Mansa Goffin for this video He actually asked me to do more group strategy videos because he's working with a group in the same way as anybody has any questions Ask him in the comments And if you would like to see a video about anything in particular Go ahead and suggest it and hopefully I can get to it I might not be able to get to it tomorrow next week, but eventually at least a month from now I'm pretty sure I can I have like three or four videos that I have done off of recommendations Actually two series. I did offer recommendation other than that, you know what to do Subscribe there it is up in that corner somewhere