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Published on Mar 13, 2007
Ge Jin, PhD candidate in Communication at UCSD, is researching areas of the computer gaming culture in China, real money trade in online games and documentary filmmaking. In China, a new kind of factory hires people to play online games like World of Warcraft and Lineage and produce in-game currency, equipment, high-level characters and other virtual goods. Affluent gamers from Korea, Europe and America pay real money for these virtual goods to quickly raise their status in games. Jin's research takes a close look at how these factories, commonly known as "gold farms", organize the production and distribution of virtual goods.