 I do woodworking as a hobby. And one of the common traits that woodworkers kind of joke about is the fact that, you know, we'll be out in the world and we'll see something, whether it be a bench or a storage compartment. And we'll see it and be like, why would I pay X amount of dollars for this when I could build this myself for cheaper? And then $300 worth of tools later and four months go by. And then you finally have this brand new thing that's, you know, probably nicer than the one you saw in this store. But the added time and the effort and the headache that it took to make it, it's part of the journey. We just talk it up to that. Like, I'm curious with Brandon, I'm guessing that this is not the first time that you saw something. You're like, Oh, I can do that better myself. You know, like this, I feel like it's a, it's, it's not something that the spur of the moment it's more of like a personal trait. When you decided to tackle this backpack for the first time, you know, what was that process like for you? And what was the learning curve like? Yeah, that's a great question. I guess my whole life I've exhibited very classic industrial designer traits. It's probably similar to like woodworkers, you know, like I'd always be tinkering and taking things apart that I shouldn't be taken apart and traveling back together and who knows if they even ended up back together. Ultimately, you know, the process of building our first product was very interesting because it was just, it's just a problem. It's like math, you know, you're just, you just got to solve it. And so figuring out fabrics and weaves and wefts and, you know, how to make a pattern and bring that pattern to life and then like re-sewing things like three or four times is super interesting. So for that first prototype, you know, the first mock-ups out of paper and cardboard. And then you have like two or three that are sewn. And then the final one, I think took like 24 hours because I had to re-sew it over and over and over again, because it's a puzzle that needs to go together in a very specific order, which who knew, you know, but I'm sure that's very similar woodwork, you know, if you don't put the chair together in the right order, it doesn't go together like a key of furniture or something. And so I think something that, you know, something that we all feel that is probably similar to what you were expressing when you see these things in the real world is sometimes like we want a meter that we have internally at brevity for the product that we sell is, is it of a quality and at a price that we feel comfortable selling to our friends? Because like everybody who's building a company, your friends and family were like, I would love to buy your thing. And we always want to make sure that we're selling something that we're like, yes, this is of a great quality. This is at a price that is fair, that is reasonable. And so, you know, out in the world, sometimes I see bags and I don't feel that way. I'm like, that's a little sad for the end consumer. But that just is because we know the nuances of how much these things cost now and what it takes to make them. So at the end of the day, now like, you know, now that we've gone through the process of sewing our own bags and then now like spending like living over in Asia for periods of time to go and really understand the nitty gritty of the manufacturing, we feel very comfortable with the product we sell at the price point. We sell it at the quality that we sell.