 awards for his lifetime contribution towards handloom sector including the prestigious Sun Kabir Award in 2013, World Craft Council Award 2014, UNESCO Award three times, National Award in 1991, State Award in 1989 from Government of Orissa and in 2019 he was also honored with the lead title from Gangadhar Mahir University, Sambalpur. We have with us Mr. Jalpeet Singh. So the general manager at the Indian Hotel Company Limited is an IHCA loyalist having devoted over 16 years of service in ICL. A pre-opening expert he has been engaged in this industry for the last 23 years has worked across East, West and North of India. We have with us Mr. Mitramanu Chaudhary, a partner with EY, leads the economic development practice of EY in East and North East India. He also manages the newly opened Orissa office of EY. As part of his work he advises various government on ways to improve private sector investment and create livelihood opportunities for people in sectors such as industries, tourists, ITITS, textile, handloom and handicraft among many others. He has been working very closely with Department of Tourism, Government of Orissa for the last six years and has been supporting Government of Orissa in transforming the tourism sector of the state. We have with us Mr. Satyaki Bose, founder of Orissa My Time Outdoor Adventure, a Water and Land Adventure Expedition organizer. Orissa My Time Outdoor Adventure started in December 2016. They have been organizing customized camping activities, water sports, road trips and mountain trekking for its customers. Mr. Bose was also a former site manager with Kalinga drivers before he started his own venture. So I now request Professor Sampat Kumar Swine to take this session forward from here. So good afternoon. One and all present here. I must express my gratitude to the August TV for creating such a wonderful platform for creating convergence of ideas and thoughts on a very pertinent topic on which the whole world over has been debating, contemplating, deliberating for the last, I may say, 50 years or more than that. So, you know, the theme of this panel discussion is sustainable tourism practices and collaboration and what are the India strategies as far as global perspective is concerned. With this background, there are panel members who have been drawn from different backgrounds. So let me briefly introduce the theme to the Lornad audience and to the Lornad panel members so that they will warm up so that the discussion will be taken in the right direction. Because the debate on sustainable tourism, because I'm a teacher, I'm a researcher and I'm a consultant. So primarily you may blame me being a theorist, but I started my career as a practitioner from the ground. So I have seen the functioning of the tourism from very, very close distance. So I don't speak as a teacher from the experience of a classroom. So there is a combination of my extensive reading and publications in very respectable journals. At the same time, my post-doctoral research studies on sustainable tourism development. So this is a buzzword. Many of us use the word sustainable tourism development, sustainable development, sustainability without knowing, must deep into the relevance of the particular term and methodology. This is purely a western concept and which was coined immediately after the book written by Carson Silent Spring. So that brought too much a revolution in the USA, more importantly, how to protect the nature, culture, ecosystem and human being from the massive industrialization in the name of mass consumption. So therefore, with this background, you know, tourism, as all of us know, we need to promote tourism. We need to attract as many tourists as possible to a particular destination, to make the destination economical viable so that the country or destination will be largely benefited from the economic revenue. If it is the fact, then there must be different strategies. So therefore, tourism cannot be sustainable because some of you may ask me a question, why do you state such a sentence? Because tourism is such a discipline or such an industry, such a sector, such a business, which cannot be balanced. Because this particular industry involves too many sectors, too many forces, too many partners, too many collaborations. So creating a coordination and integration is a huge challenge. But certainly, however, nevertheless, there have been significant developments and changes in creating sensitization awareness among the users of the tourism resources. So tourism is a sector which is primarily governed by demand forces and supply forces because it is a economic driver, driver of the economic development of a country. So should we try to understand tourism from the economy perspective or the supply perspective? So this background, because the sustainable development in 1987 when the Brooklyn Commission published the report, namely Our Common Future, so the definition briefly states about the present and the future. So that one, that means we should not be too much euphoric, too much excited about the present resources. And we should not say resources are unlimited, resources are abundant, our resources are immeasurable, resources are limited. And if these resources will not be utilized optimally or judiciously, economically, perhaps there will be a huge threat in the future. So with this background, the definition of tourism was also coined from the line of the sustainable development. Now for the last 30 years, most of the tourism players including hotels, resorts, golf courses, because they are the major users of the resources present in the airports, massive airports, they are the major users of the resources. So there is a disequilibrium between resource management and resource conservation. Because resource is one, water is one, air is one. So tourism largely depends on the quality of the resources, not the quantity of the resources. So the question arises, whether we go for a quantitative tourism or quantitative tourism. So if you go for quantitative tourism, perhaps that will be a threat to the sustainable development. So we need to go for qualitative development on tourism. With this background, because I am a moderator, so I will summarize when all the panelists would put for their viewpoints and their practices, because we have with us the general manager from the Taj Hotel, Bhubaneswar, as he is going to present what are the best practices in adherence to the sustainable tourism to all of us. And Mr. Mitrabhanu, who is a consultant who is working with the Ernest Jung, which is one of the largest consulting firms worldwide, he is also going to present some of the experiences of the Ernest Jung implementing the sustainable projects all over the country, mostly tourism projects. And Mr. Mayor, because as all of you know, he has a background of the imminent river, our winning river. So he is going to present about how tourism can be integrated with the textile and the sustainable approaches. And Mr. Bose, who has been into kayaking business, mostly it is one of the adventure sports. And he has been experimenting this particular idea, you may say, startup in the river Mahanadi. So now let me invite the from the industry Mr. Jaspreet. So let him speak. What are the best practices that the Taj Hotel in particular and the group in general has been doing on sustainable practices? What are the quality efforts the group is taking up? Mr. Jaspreet please. Thank you so much, Ardess. And thank you, Professor Swain for giving a brief description and understanding about sustainability. Sustainability is one of a key factor which is changing the markets and how we exploit our resources in the current world. In the current times when things are changing, we are running short of right quality of drinking water. We are running short of right oxysons we have already spoken about when we have seen the world changing its dynamics in COVID era when even oxygen was one of the primest thing which we were all running for. So in 2022 as I represent the IHCL fraternity IHCL came with a framework which was called Pathya. So Pathya is basically a word which has been took from the Sanskrit word which says path and in a positive way how we take along all our stakeholders, all our trust and values to bring that into one aspect so that we contribute in the one great cause which is called sustainability. So to make you understand all of you that how as a brand we are working on that is this the key driver is the six pillars which I would like you to understand. One is the we constantly progress on a sustainable growth as a brand and we are doing multiple acts to make sure that we become as a sustainable company. We preserve our heritage, we work on prudent corporate governance, we govern whatever acts we do, we measure them, we work on that how we are securing those points. We promise for being socially responsible through our multiple acts and we promote the environmental leadership and we also partner with transformation. Whatever is happening in the society, whatever we are witnessing, we partner with that. So and I would also like to rephrase what our founder, chairman Mr. Jamshedji, Tata once spoke that community is heart of the business and that is what I would like to comment here that our honorable MD Mr. Puneet Chhatwal has also spoken on the same line that is how we came with this framework of the pathya. So as a commitment our company has certain guidelines which we are following to follow that other than those pillars which have been laid and clearly demarcated that what we do but then we have commitments to the society. Those commitments are the goal sets by 2030 that we will achieve these parameters as a hospital company in this way we are operating all across the world. Just to convey you that we are a company we have been committed to operate, run and operate our own around 350 hotels by 2025. So this is a remarkable number which all of you understand that will make a lot of difference if we progress in the way where sustainability is a bigger cause. So as a company we will strive for 100 percent elimination of single use plastic in all our hotels and you have been witnessing you one of you would be going lot of you would be going in the hotels of Taj in witnessing that we are using we are not using our single use plastics in our hotel we are eliminated plastic bottles wherever we could we are we are implementing water recycling plants in our hotel through multiple way we are making sure that 100 percent water which we use is recycled in our hotels and we are bringing lot of technology to make sure that that has been implemented and that has been done. The second point is that in every hotel of ours we will make sure that we use organic waste composters. So we create lot of organic waste in the hotels through our food waste through the the horticulture what we have in the hotels we make sure that we use them we recycle them and we sell them or we use them in the hotel or we gift it to our guest as compost which can be used entirely for the entirely for the society. Water recycling is what is one of the major thing which we are all speaking water is one of the biggest concern we are living in a world where we are constantly speaking about Bangalore one of our Indian city which is running short of water it is a similar story which we have witnessed few years back in Cape Town. So we don't want as a company that we become a cause for that and that's why we're making sure we recycle our water we have plants right now available in hotels who recycle the water we plant them in a pathya bottles and those are portable drinking water totally safe drink ready for drinking in our restaurants in our rooms for our guests who are staying with us we make sure that by 20 20 30 50 percent of the renewal electricity electricity used in the hotels will be renewable so whether that is from the solar electricity whether that is from the windmills we will be making sure that that's a commitment to the society part of the pathya guidelines 100% hotels by 2030 will be EV recharge friendly as our hotel the Crown ICL selection is also is we are also following a lot of certain measures to support the society you would have been the guest of this hotel multiple times and I would have witnessed that how we support the society and the culture of Odisha by our majestic welcomes when you come at the porch those local singers perform and welcome you to make you feel that you are in a state of Odisha but they also make you feel that how we support our society how we support those some specific clans who are the custodians of the true culture of Odisha parallely there are multiple experiences which have been created from food and beverage to room decor which are all oriented towards the towards the support to the society and to the to to make sure that wherever we giving we make sure we are giving them back to a culture I think that's all thank you professor so I also and I'll request my other panelists to take it forward thank you good afternoon everyone and I'll start with what they talked about in terms of responsible and sustainability in tourism and he spoke it from a perspective of hotelier from a unit perspective I would like to talk to you about how not only from a particular hotel or hospitality unit but rather in the entire tourism value chain we're talking about tourism as a business how governments and regulators and policymakers are trying to ensure sustainability and responsible tourism across the entire value chain starting from planning till execution and when you when I say that this also includes the infrastructure that is being built most of the let's take Odisha's an example about 40% forest coverage and the entire coastal belt is is almost you know a forest or a CRZ zone and that has development limitations now what government has done and government is doing both from government of indians and the state government they are encouraging and working with the various private investors to create models for sustainable infrastructure which includes prefabricated material loghearts, tree houses and everything that fits under the mandate with CRZ and the forest authorities lay down to ensure that a sustainable infrastructure is created, infrastructure that does not impede on the on the forest areas on the natural inhabitants and that takes care of the infrastructure bit. Going beyond that and most of the people a panelist in the welcome in the initial session talked about is that tourists nowadays are not looking at only infrastructure and coming at staying at hotel, they're looking at experiences, they're looking at activities to be done and that is where the community gets involved and again from a policy point of view we make it a point to ensure that wherever particular tourism unit is being developed it is not a standalone unit, it is a cluster of units together that obviously make it sustainable from an economic point of view as well as create a holistic ecosystem where the local people, the people in the surrounding villages, in the surrounding towns, if it's a forest area the EDC, the VACS, the people who work with that they are then trained and upskilled to work as hospitality stakeholders and when I say stakeholders it ranges from working as cooks, working as hotel managers, working as bellboys and the entire hospitality manpower to providing guided tools, creating experiences, being cab drivers and that entire indirect value sheet that entire tourism industry creates and that is how governments and regulators are trying to imbibe the community into the tourism ecosystem and that's where I think the sustainability and responsibility comes in when it comes to the operations mandate. Third, I think what governments are also doing right now and across board, I mean we have been trying to do it in the state for some time and there are states like Karnataka, Kerala, etc. we have been doing this for a few years now, is involved the community in the decision making as to what all can be done, how can particular destinations be improved and how can the community be part of it. So I mean Satyaki is here, he will talk about it. For water sports was an example, it was an activity the government of Odisha took up with long coastline, a lot of water bodies, lakes, rivers, etc. We thought that was one area which had a lot of potential to be explored. One on one and you provide a adventure opportunity, a water sports opportunity, an engaging opportunity to tourists not only for people coming out of the state but also for day tourists. Second, you provide a sustainable stream of livelihood to people who are engaged in the entire trade, people who invest in the machinery, people who work as instructors, as drivers, as operators and we see water sports as tourism activity flourishing across the state and we are now working towards taking that to a different level of creating water best amusement parks, scaling up into caravan tourism, scaling up into yacht and other tourism where the infrastructure will be created by government and similarly people can be engaged in various economic and revenue generating activities. The idea again from government point of view is that whatever you do, create an asset, give it over to the community or a private entity to operate but the ultimate aim is create a revenue stream that becomes sustainable for the people, for the local community for years to come and that creates a economic cycle which leads them to focus on tourism and tourism related activities rather than looking at sustainable agriculture or deforestation or other activities that they traditionally used to be part of. So Professor, I think this is what I wanted to talk right now, I will delve later into how other aspects have been taken up. Thank you. How tourism department say that you believe some manner of career, I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. I think. It is our culture. It is our culture and our tradition. It is our home and home. It is our home. When I was born in Silpakram, I was born in Nishchidbhav. I was born in Swabhgoyongadhar. I was born in Padmasi, Silpakuru. I have been living in 600 countries every year. I have been living in many countries, but I have been suffering from COVID. When I look at my culture, I have been born in Bandhashilp. I have been born in Bandhakola. When I was a student in Bandhakola, I was born in Sambalpuri, Bandhakola. I was born in Sampur, Rojota. I was born in Habaspuri, Kanyam. I was born in Koraputra, Kutpat Shadi. I was born in Maniamandra, Khandu. I was born in Nizhanyu, Anchala. I was born in Gorbana. I was born in Sambalpuri, Kanyam. When I was born in Silpakram, I was born in Puri. I was born in Patvar. I was born in Kottakura, Tarkashi. That is how I was born. I was born in Nishchidbhav. I was born in Gaurava. I was born in Gaurava. I was born in Vidya as per the Metropolis of Samosa. I was born in 1878. I was born in Vidya as per the Metropolis of Samosa. I was born in Sambalpuri, Anchala. I was born in Puri. Jota ki amar ojo silpogramro maninota desh hondi tino ti gramo ku. Dekhondu tabahare bhihinno anchal ochi. Jota ki nijaspaal, anchalro karigari nekreshara prasiddhala karichi. Semitipro kare silpogrammane ahori srishti ho. Ebon sejaga manankore, sejshilpogramkura ochi inoda karigari sejahare bhihinno hooding madhyamore, banner madhyamore, poster madhyamore, LED TV madhyamore, eita madhyamore da prachar prasar kare jo. Tahaile se anchalro ebon hodisara sumana sunama da munchikura bhi pari ho. Kolagram chi neto hi pari ho. Tapaare jo anchalro jo paraputra manai ek amo kori kori, jatiya sarori, andhar jatiya sarori, ebon padmasri madhyapai kori. Semane kamo kori jundi sei paraputra manankoro manu koro viswari kote pustaka. Pustaka kare amo dhyottari sumata panashala kori kori prakas koru. Ao jo jaga manankore, manai jo anchalro e relueshti sanachi, relueshti asad manankore, sei anchalro bistrudh bhi paro ne dekori paraputra manankoro, fattu madhyas tapana kore, nishti bhavare loko jo manai ki gharu bharu jandi seman nishti bhavare sara jani pari be, je e anchalro ehi kamo da prasidhala apakori kori semanan nishti bhavajani pari be. Ebon antar jatiya sarori madhyamore, bhihinno anchalro jami ti prakare, aneshti buvane ekanamishalro. Rajiv Gandhi jata bale thile bhartra pradhan mantri, se samare bhartu sabahitla videshre, ebon Indian Council for Cultural Relation, se dilliru nekri bhihinno amo jo syilpi mananku desh videshre, bharatusthap kuru ko kuru thala, ao se ti amo kola ka, kola ebon kola kar mananku semanan se ti pradhasit kuru thili, ao se ti sunamta arjan kuru thili. Apana manan jani thi be, bhihinno sanghrahalo yoshi, antar jatiya sanghrahalo yamana yoshi, samaste kola ko prasinsa karundi, kundu kola kar ku jani par nanti. To se viswari madhyo, aamoro jeu tourism department rochi, kola kar ku prakure sammanan da batta, ebon kola kar ku, agradhikar bhavare seman ku lukala chanukani ba, seta anishti bhavare mo monakore, ebon tourism department roi takute dhamana daitho yoshi. Thapare, aamoro dekhandu, bohnishpare, gondamondari kote tari weji, kola abhumi, jota ki jatiya sanghrahalo yop, tari weji, jota ki hasthata, isthipo ebon hasthata, bhihinno kola kuru thili se ti pradhasit kuru thili, semiti prakare rai, generally, bhihinno jilla manankore madhyo, se ti aamoro sanskriti vibhag taro, prachatandu vibhag taro, madhyo se raka le, nishti dhaare lukana upashti dhi dhaibari be, thapare aamoro, kote apana jani dhi be, jhe, borgodre, mo jote bilankurji borgodre, kote bazar ochi, balijuri bazar, apana jain dhi be, balijuri bazar, ette nao hi ji, jeda eset ha huji, esi aar agote, mukta oana bazar, jote ki hasthataan taro bikri hoi, kote kote dhamkar karbar hoi, aad din re, kote din mat, matro bazar vashe, seda madhyo, tako aileit kole, seda mano aahajar aahajar, lakhalkha punakar shedi upakru dho jandi, seda kama kurjandi, ashi kri shedi bikra kurjandi, aoshe bunakar mano samashti, sara hoori sara, bunakar mano shedi ke jaujandi, aar kama kurjandi, aoshe tiku madhyo, aute ke, seme agar adhikar dekuri, sejagurji, taro unnati koron karar jai, tahale aamor, silpikul mo jes mano, bhakru debari be, balijuri bazar o, dhaapare aapana jain dhi, bispo prasidha, dhanu jatra, borgodre, anchal mo negari be, sanghra halu dhaakar, aamor jo bha... mano jota ke aamoro, anchal bisi satwa ruji, jo kola ruji, ke maj jo anchal swasgudi ruji, tahu negari kuri sanghra halu koli, jes bhi jotsha ru jo patjata ko manu ashi jandhi, semanam odh jo dekuri, nishit bhabhare aenchal ro, namashti mano sabhare, prasar hi paree bo. aau, eju aamor kuru fej jochhi, aamor sambal pura dhar kari, sambali spari mande hela, hera kut na maleha, nashin na thela, in a small cluster, in a small circuit, so that it can be developed and developed. And when it comes to the culture, the culture, the culture, the culture, the tradition, etc. And in the future, if there is any opportunity, we will be able to discuss it in the future. We will be able to understand it and talk about it. And when we don't have the opportunity to discuss sustainable tourism, we will be able to discuss it in the future. Together with the discussion, we will be able to discuss it in the future. We will be able to discuss it in the future. Thank you, Mr. Mehrabu. Thank you, Mr. Pashmodi for all your questions. Hello everyone, good afternoon. Thank you for inviting me on the stage. I would like to say that we have started our experiment with sustainable tourism. It is camps and kayaks. It is the main project of camping and kayaking. We use natural resources to promote camptier tourism. Camptier youths are also involved in water sports, recreational sports, adventure sports. Kaya King and Sailing is an Olympic-recognized sport. We have to know our audience, mostly. We have to go to India team and play outside. Our audience doesn't have any players. I am focusing on the sport, which I will be doing outside. As an athlete, I will be doing kayaking and sailing. I am also targeting sports tourism. For example, football matches, hockey tournaments, etc. We have seen a lot of tourists outside. I am also very interested in this experience. I am focusing on that. The coastline of the audience is 480-500 km. There are many activities and activities. The water sports team has recently started. There is a new concept of camping. We have seen it outside. But we don't have to do anything else. It will start slowly. Tourism department is also focusing on that. The rural villages, forests, coastal areas are not accessible. We are also organizing camping. As tourists are not allowed to go, they are allowed to experience village life. Plus, they are allowed to experience beauty. They are allowed to return to activities. We have kept this target. We are not accessible places in Odisha. We are very accessible in Odisha. Odisha's roads are very good. Odisha's bi-roads are being promoted. The infrastructure and development department is also involved in the local villages. I have also had the idea to host a committee. There is also an employment body. We are also working in the training area. Local rural places. I am certified as a lifeguard, as a camp team leader. I am also the host of the committee. Our target is a large area of adventure sports in Odisha. It is also in India. There are many places in India where you can experience outdoor tourism. But it is not possible in Odisha. We are very happy to have you here. Thank you. Thank you, Goswabu. We have been doing a small experiment at Kayaking River in Mahanadi. We are not familiar with soft-adventure tourism or low-impact tourism. It is a set-out. We are not familiar with sustained-route tourism. In this panel discussion, we will have questions and answers from the audience. If there are any questions or panel members, we will answer them. The 20th-century-old Manchava Forum, Taraju Suchank, 40 countries have been involved in this history. If there is any country that is in the nature, then it is in India. And especially in Odisha, in the region of Prakruti-Rani, in the region of Prakruti-Pradatta, we have a situation. On September 27, we were worried about the nature of the country. But every day, we were worried about the nature of the country. Today in Kuryapur Balad, we all call God and God to participate in the national and national events. The competition does not work. We will see the present situation, but we will not participate in a war or modern civilized conduct of our humanity. The farmers and the farmers will be forced to join in the〜 On the other hand, the international community, like Dubai, Berlin, Switzerland, and so on. I would like to express my gratitude to all the people of India, who have contributed so much to the success of our country in London. I would like to express my gratitude to the people of London who have contributed so much to the success of our country in London. All the people who have contributed so much to the success of our country in London, are all the people in the world. We need the great help of our people who have contributed so much to the success of our country in London. Today, when we are coming to its peak, I am not done operating companies. I am doing all I can not do, if I am willing to pay my salary. I will answer the question as per the procedure. The culture of independence is completely fine. For the last thirty to forty years, the culture of textiles, handlooms, culture, was not done by the government. We have seen it across India. We lost a lot of heritages in the black period. Currently, we are reviving the culture. It takes time. The people who lived in Kuala didn't know about it. The generation of Kuala people didn't know about it. It's not happening today. So, the old tradition and the rich tradition are very difficult, but they are there. We have to project and present the culture. We have to attract tourists. When I say tourists, it's not only tourists, but also people from the art and culture background. I think that is something we need to do. It's a challenge. There is no evidence. But I will tell you something else. Thank you. I will tell you something. If we had done 2,000 works in the community, if we had done 2,000 in 2018, if we had done 2,000 in 2020, we would have done 7,000 in 2020. Look at the number. If we had done 13% of the work, we would have lost our lives. But the cultural shift we have done is to welcome tourists, to treat them. Recently, a small episode was completed in the Netherlands by a tourist oscillate. He was robbed of all his material. It was a small episode. It had a very negative impact on the state. It was outside the media. He would go back and not speak too many good words. I tried to help him to help him. But there are a lot of such activities, a lot of instances that help tourism. The whole idea is how, as we, the citizens of the state, we are guaranteed tourism. We ensure that this is culturally imbibed in what we do in our daily life. There are states that have done that. So, I think we should learn from them. If the state is there, we should slowly pick up. If the society is not strong enough, We all when we start working Our whole nature is weak. We make the cloth of tourism take half the amount of the cloth but it will be for the family of the自我, If the rich are rich, My question is for Mr. Satyaki Bose, are we having snorkeling in any of the areas in Odisha, if not, or is there any possibility for future exploring that possibility of having snorkeling in the woods? Yes, sir. There are a lot of places to snorkel and… Sorry? There are a lot of places to experience diving and snorkeling in Odisha also. There are few places in Mahanadi and there are few places near Chhatrapur also. Are we having that activities now? Yes, sir. We actually do customized expeditions also for people. As expeditions, like if you want a road-based, land-based expeditions or it's a water-based expeditions, we can organize them also. Thank you. Sir, my question is for Mr. Satyaki Bose. The question is… We do expeditions, we do adventure sports. Okay. And we work in the same line. But sir, my question is, are you aware of any such thing, whether we have any policy in the state about the adventure tourism policy? Specifically. There is… There is… Moreover, suppose we have a water-based adventure sports policy. So, is there any such policy right now in the Odisha? Not yet, sir. But we have water sports guidelines also, which we… I think it's a problem. Thanks, Gagunabu. So, I think what we have right now is Odisha board rules, which take care of the basic fitness certificates and other aspects of security aspects of water sports equipment. We are in the process of creating a comprehensive policy on adventure sports and water sports currently. Government has created a draft policy and we have submitted our feedback. But the state government will create its own policy as well. Right now it's only the Odisha board rules which take care of water-based recreation activities. But there is a gap in terms of adventure activities and its regulation, which we intend to take up through that policy. But the short answer to your question is, no right now. So, Tamane sir, Odisha government, what is the policy? Because without having a policy, it's dangerous. It is dangerous. And not only dangerous, there is a gap as to who is the authority to regulate and certify and ensure safety. So, that is precisely why we want to come up with a policy. Government has also created a draft, but I think we will customize it to what the state's requirement is. You know, we have more requests as a tour operator. Sir, we... As soon as possible, we should come up with a policy. Without the adventure tourism policy or the sports tourism policy, whatever you call it. I think it is very difficult to promote. Sir, we are actually all the instructors we have, all the lifeguards, everyone is certified from National Institute of Water Sports Goa. And we have been in this field for like 10 years. Sir, more kindly because one of my colleagues, you know, he was trying hard to promote some these kind of activities, you know. But without having a state policy, I think it is sometimes different. Not only that, we are also speaking to NAWS to have a center in Odisha, so that the approvals are facilitated and expedited. So, we are trying our best, hopefully we should have it soon. Thank you, sir. Thank you. I am very proud to add because as he has started the venture, so the question of policy comes. So, therefore, there must be well-defined comprehensive policy to regulate any such activities which have complete interest with the nature. Your questions, you all taken. I have two specific questions to Mr. Sadhu. One is when you are talking about responsible tourism and sustainable tourism. So, you are only focusing on one part, that is the service providers. How about the people, those who are at the receiving end, extended, you know, communities? My second question is, if there is any policy to integrate climate justice into sustainable tourism. Can you repeat your first question? First question is when you are talking about two things, talking about sustainable tourism and responsible tourism. I think they go hand in hand, but your focus is mainly on the service provider side. So, how about the receivers? How you integrate their concern, if they are being educated? They are actually, if you are providing anything to the extended communities, getting affected by your operations. And second, one I said, how you integrate climate justice into your accents and policies. So, thank you. Right. I am happy that you have understood what I have presented first because you have understood what as a brand we are doing, what as a company we are doing. But, parallelly, what we are doing, we are also promoting the supply chains also, what you want to understand that, what we are giving to the society, that's one part, but how we are making sure that, how we are providing sustenance in kind of what we are consuming as a company also. See, there are multiple things. One, I have always spoken that we are engaging a lot of manpower, where we have to support the art forms, the, like we have a specific place like Pipli and Raghurajpur. So, our lot of sourcing is from there to make sure. Recently, I have to give you an example like, we recently did a Christmas tree at our hotel, which was totally delivered in kind of sustenance. We made sure that whatever we procured for the Christmas tree was from Raghurajpur. So, all that art form, whatever was done, we made sure that whether it is a Christmas tree, but it represents the culture and arts of Odisha. And, parallelly, looking at the supply chains, what we consume as food and beverage company, and because we provide a lot of food and beverage, we make sure that we are more sustainable. Our packaging from the source are, we look forward for reducing the quality of plastic in packaging wherever we... So, it's a going on process. So, we all look for achieving that, and as I've spoken that our goals are set for 2020, for zero plastic and especially single-use plastic, and we're working on that. So, I think I've answered what you wanted to understand from me. Thank you. Thank you. Mr. Jaljit, I have one question and one suggestion to also road to make to you. First thing is that I appreciate what Tata Group is doing in their hotels like using the recycled water and using stone and other things, sustainable matters as far as decoration purpose is concerned. But, at the same time, I would like to ask whether do you follow any R&D when it comes to using the recycled or the sustainable products? R&D is also a good part which needs to be considered. Like when I use your products in the rooms, like the wooden comb, the bamboo rangers, I don't get that feeling that the comb, when I use it, I don't get a good combing. When I use that rager, I don't get that much, that good saving. So, do you also invest in the good R&D where we can use the same sustainable products and the experience is also good? Second, my suggestion is that can you provide the customers, the guests an option to go for khadi bed linens or cotton bed linens instead of the kind of bed linens that you use, which is mostly polypropylene kind of things. So, please give them some option where they can offer khadi or cotton bed linens instead of the artificial ones. So, to answer your question number one, which was part number one is you spoke about the quality aspect of sustenance and as I have spoken in my previous reply also that this is an ongoing phase of sustenance and as a human race we have started, especially as many leels I would say that, we have understood that there is a big requirement of sustenance else the generations will lack quality air, quality water to survive and we will see multiple things which will be here after what we have witnessed in COVID. So, coming back to your quality question is R&Ds are not just by the Indian hotel company R&Ds are also done by the manufacturers and producers. Parallel when you spoke about quality of a comb, a wooden comb and I would say that I am a regular user of a wooden comb while I will refrain myself of using a shaving razor but I am a regular user of a wooden comb it gives you a very different experience and while we will be using from all the time the wooden, the plastic combs which used to create a static current when we used to comb our hairs versus a wooden comb so the experience is very very different and they are all made for your usage in the room but they are also quite a giveaways for you to take them away when you stay in our hotel and use them till the time you can because I understand that they may not survive for long versus a plastic package or a plastic comb but till the time they are you should enjoy but I also got your feedback from this question that we may have to look into the quality aspects of them so we are constantly delivering, striving for delivering quality for our guests and customers so we will take this as a feedback also and take it forward thank you thank you My question to the boss of Satya whether we should go to Kajakram or Kaurichanti where is the start-up? we have started the start-up registration so if we get the guidelines that we are doing in Kajakram and in rural tourism we should go to an unexplored place and wherever we are we should go to our own country if we go to our own country if we don't see our own country then it's a good attempt and if we see our own country in Kajakram then it's not up to us if we see our own country then it's not up to us actually our society is developing it's not a big problem where there is a sustainable story if a visitor doesn't come regularly then it's not sustainable or if the Kauruchanti program continues that is the sustainability this is the example so it's very good but what we are doing we need to do something we will definitely come sure sir good afternoon everyone we can wind up so I am Sundar Alashena Rohila we can... students actually we will just take one question you can represent the students and we can take just one last question and you can of course have discussion of the diocese please good afternoon everyone Ashutosh this side I am from Maitreya Mubnesha my question to the panellists actually before some days unable prime minister taken oath to reach the Indian tourism industry till 20 lakhs crore in 2030 and in 2030 the STD goal was completed so my question to the sodissas so you are the major stakeholder of tourism industry in India belonging to ISL France so give some suggestion how the root levels of the stakeholders can complete fine and justifying the sustainable development goal and complete the aim of unable prime ministers we are achieving 20 lakhs crore in tourism markets please sir can you go a little... this is about millennium development goals no no sir sustainable development goals no in 2030 we are complete the STD goals in 2030 sustainable development goals in 2030 and unable prime minister before some day they are take initiative to complete 20 lakhs crore to reach the tourism market till 2030 to 20 lakhs crore so let me briefly answer your questions yes sir because this is an endeavour to achieve in the next 20 to 30 years yes so what Jaspreet ji has presented us this particular hotel has set an example you take the example ITC also so they have set the example of contributing to the nature contributing to the society giving back to the people so this is a small attempt by a credible hotel so that all other stakeholders will get motivated and you know sustainable development goals which are the goals which can be achieved by doing continuous efforts so which cannot be achieved in a short term so it requires a long term attempt so we can discuss more during the long session thank you because they are running short of time thank you thank you so much and indeed can we have a big round for all our panellists and our moderator very interesting and engaging session because complete retention from our audience as well so without any further delay I will once again request Mr. Mithil Anandasini anchor and bulletin producer Argus news to present the vote of thanks thank you very much I would like to ask a question I have a few questions and of course it is a learning session thank you very much Mr. Jalprit Singh Sothi Mr. Mitrabhan Choudhry Dr. Surendra Meher and Mr. Satya Kibos thank you very much for the support of the family and the help of our community and we have successfully brought Mr. Sanjeev Kumar to the stage to present the vote and I would like to go to the stage with token of love yes we never let our panellists go without presenting a token of appreciation from our side so we have with us Mr. Sanjay Janna editor-in-chief Argus news to present the mementos to all our esteemed guests sometimes can we have a big round of applause for all of them very beautiful and the audience we have full engagement and I am sure some of the other questions which are left unanswered you can take them off the dice with our guests our panellists and our moderator I would like to thank you and of course we will go to group photograph number we will have a group photograph and capture the memory of this conclave Smriti I will request Smriti Lagna to also join on stage for the group photograph thank you to all our panellists our moderator Mr. Shree Janna well ladies and gentlemen it's now time to take a short lunch break I have to say short because we are running out of time so we request everyone to please join us back by 2.55 p.m. so that we can start our post-lunch sessions by 3 p.m. and the lunch has been arranged in front of the swimming pool swimming pool there is a lunch arrangement I will invite my guests to have lunch 2.55 p.m. we will come to this hall and start our post-lunch sessions thank you so much