 What is going on everybody? Welcome to Saturday morning, and it is the 5th of April and we're gonna talk about Spying on your competition today. I think you're really gonna like this. I'm gonna show you some tricks that not too many people Understand about how to find out what your competition is doing so you can emulate it and do something similar now I don't want you to copy your competition Competition, but I did say emulate it if you haven't subscribed yet, please do so hit that subscribe button down there turn it from red To gray don't forget also turn on all bell notifications here notified each and every single time I go live or if I upload a video I want to get my monitor set over here because I want to talk to you guys And do me a favor. Please please please put your comments in that chat section there Let me know you're around. Let me know you can hear me all that good stuff We're gonna have a great session today. You're gonna get a lot out of this I mean, this is something that I think probably 90% of the people don't understand that you can do that You can actually go in and you can actually see what your competition is doing and do something similar and get some of the Same results. Okay, so It's it's all based around SEO and let me let me get in first to Kind of describing what SEO is okay. It's called search engine optimization Now SEO Should be done for your site Okay, if you have a website and you want that website to come up when somebody searches on Google and we're gonna talk about Google today I know there's Yahoo, and I know there's exciting. There's you know, Bing and all these other things We're gonna talk about Google today. Okay, so that's what we want to do If you want your website to come up so that when people are searching, they'll come to your website I'm gonna show you the definitive way to do that today today and You can do it by really copying what your competition is already doing So let's talk about searches first. Okay, we're gonna get into searches. Hey Richard. What's going on? Buddy good to see you there. He just popped in people are slowly filtering in I guess they they slept in today Okay, everybody stayed up late watching the war, which is a just terrible shame guys You know, I am in full support of Ukraine I don't know about you guys and I don't normally get political views but come on I mean this one here is a slam dunk I saw it not not to get political cuz I'm not I'm not a political person but not to get Political but I was looking at a survey that was done in the US And they said that 87% of the people in the US approve of sanctions Against Russia right now because of what they're doing and then I thought to myself what about the other 13% What the X wrong with them? But anyhow, I won't get it all that looks like Richard's down in Mexico City I know you're enjoying some good food and Richard. I'm going to barbecue Austin today BBQ Austin at the Travis Center So man, it's pretty cool. I think I may shoot a video of that And show some of the foods and everything they've got there. I think that would be pretty cool So I'm probably gonna do that. But anyhow, let's get back to this SEO stuff You want your sites to come up? You want other people to see it? And what I'm gonna do first off is I'm gonna run a couple searches I want to actually share my screen and I'm gonna run a couple searches so that you can see How this all works and what we're actually doing now for your Pages to come up. You're gonna need to make meta titles and meta descriptions I know a lot of people have a hard time Deciding what to say in their meta title and meta description now understand meta titles and meta descriptions The only time they're used is when they come back and search results. Okay In other words, you're there's gonna be a title for the website and then there's gonna be a description So what I'd like to do now is I'm gonna move over to a page And I'm gonna click on share here Share screen and then what I'm gonna do is I'm gonna show you Let's see here entire screen I'm gonna show you what it looks like so you can kind of wrap your heads around this Okay, so this is a Google search box and let me know that you can see the search box there There it is. Actually, I just thought pop up on my screen and What I'm gonna do first off is I'm gonna run a couple searches Okay, and I'm gonna show you some results of searches so that you guys can kind of see what I'm talking about So the first search I'm gonna run Is going to be let's say Oh gosh, what can I do here? I'm gonna do tennis rackets. Let's say I wanted to buy a tennis racket KET and I'm gonna run tennis racket and I'm gonna run a search Okay, so let's take a look at the search result page here and kind of figure out what everything is first on So the first thing you're gonna see here is ads and see right here where it says add Okay, so this is an advertisement. Okay for tennis rackets. Okay tennis racket free two-day shipping This company looks like they've got their star rating there and everything. So this is an ad This is not something that you control unless you're running ads. Okay over here is also ads So what we have to do is we have to scroll down to get to what we call the organic search Okay, there's the last ad right here for tennis rackets Okay, and that's tennis warehouse right here. You can see it The first result after that is going to be organic results. Okay, and I want to kind of upsize that so you can see it So here's your organic result right here organic meaning that what google did is when somebody typed in tennis rackets They said well, these are going to be your best sites if you're interested in tennis rackets Now what's interesting about this is on this one here. This is best tennis rackets rackets of 2022 TW gear guide So this is what's known is their meta title right here. This is a meta title Okay, so this is something that you would put in and I want you to remember this here Okay, I want you to remember best tennis rackets of 2022 TW gear guide now down here this area right here is known as your meta description Now as you can see there are three little docs right here see those three little docs what that means is google allows up to I think it's around 159 characters For a description if it's over the amount i've heard 159 i've heard 169 But if it's over that amount what they do is truncate in other words They're saying there's more to this description, but we can't fit it. We can't fit it in there Okay, so what's happened here is they made their description too long now I'm not going to slide them because they did Come up with the first results after the ad. So that's oh, well, this is the first result. I guess right here But they came up on page one to get on the page one is a big big deal I mean a big deal and here's why it's such a big deal when I searched tennis racket There are 120 million results for tennis racket So to come up as the first one right here This one here is the first one eight best tennis rackets for beginners new york. Okay for that one to come up It's pretty good Now understand if you're logged in to google So in other words you're logged into your gmail account your gmail account knows where you live And it knows You know your geographic region so it's going to try to pull stuff in They're in your geographic region. Why in the world have pulled new york? I don't know but you can see it's truncated here So who knows what the rest of that is? But let's go ahead and click one and see where it takes us real quick And it says eight best tennis rackets for beginners. Okay, that's kind of interesting Uh, and then it's got this long article here and what they've done Is they've optimized this page right here. They've optimized this page for um The tennis rackets. Okay now I want to get into Their meta title and meta description now if we go back right here All right, we can see That their meta title and meta description and where is we get back here real quick? All right, take this tennis rackets. Okay, I gotta click on that When we go back here, you can see uh, let me get scroll down again It says eight best tennis rackets for beginners new york Now what we want to do is we want to go to these pages And we want to look at their data that you normally can't see so that you can see Exactly what they're doing to to rank on this page because if you know what they're doing To rank on this page you will be able to do similar things. So let's go back to this one right here Okay, and this is the eight best tennis rackets for beginners now What I want to do is I want to look at the code Or the wording that they used for their meta description And their meta title if I'm on a map what I'm going to do is hit option Command you option command you if I'm on a pc I'm going to hit control you. So let me go ahead option command you One there Okay, so when I did that look what happened guys I got all this kodi kind of stuff here. You see this All this stuff here. This is what is built on that page Now what we want to do is cut through all of this and we want to find their meta title Okay, now the best way to do that is to go up here on search and I'm just going to put in the word title Okay, and hit enter now. What it's going to do Is it's going to pull up their title? Whoops didn't get what I wanted there. Let me go back one I hit the search too high is what I did. Okay, so it's going to pull up What we have as far as the title there on this page now if I scroll down here Let me go ahead and upsize this Okay, and I start to look at all this coding here It says meta name Okay, uh content blah blah blah blah. Let's scroll down here Till I get to where I want Okay, and what I can do also if I'm on a mac is I can go do control f Okay, right here. You see how this little box open down there. I'm sorry. I use that one at the top. I shouldn't T i t L e now what it does is it searches that page when I do control f And here is their meta title right here The eight best tennis rackets for beginners now if you remember guys This is what we saw on the search results remember that So let's go down here and I'm going to type in description Okay now Here is description right here and as you see content we ask players coaches and other experts about the best tennis rackets for Beginners and heard about rackets and various sites blah blah blah blah. This is their title. They got chopped off Okay, so let's do a couple more of these searches. I want you guys to really get a grasp on this as to what we're doing here All right, so let me go back one Okay, and we'll get rid of this window here now The point of all this is so that I could go to google. I could find who my competition was Let me type in google again here Google in there And I could actually emulate their meta title And meta description on my side. Okay, so let's pick another one here What's something else we may want to do? Let's pick Let's say i'm doing recipes and I want to do a home cooked barbecue ribs. So i'm going to put home cooked Barbecue ribs B s and I'm going to hit enter. Okay, so what I'm going to end up with Is normally you get a lot of recipes, which is what I've gotten right here But here's the first one right here. It says easy fall off the bone oven baked ribs inspired taste And here's another one down here. So and if you notice guys, this is another thing This is a point that just kind of popped into my head if you notice I've gotten a lot of videos If you really want your content to take off do videos do videos I hear so many people saying well, I've never done a video before. I don't know how to do videos I don't think I look good on camera. These are all excuses. They're all excuses Nobody has done a video before if they haven't done one. Okay, in other words, everybody starts off at not having done a video before You're not special because you haven't done one Everybody didn't know how to do a video until they did one. So if you say well, I don't know how to do videos learn Okay, it's really not that hard to do just learn Do a video you're going to learn if you do videos But any other point is all of these came up first because they're videos and google does what? They give preference to videos now if you notice if you look real close here at these videos They say youtube youtube youtube Why would they say youtube youtube youtube because they own youtube? Okay, so if you want to be successful in google and we're talking about google today, and I know there's you know Yahoo, and I know there's bing and all that but we're talking about google today google's the biggest one That's why we're talking about it If you want to be successful you need to do videos You need to do videos okay because they're going to give preference to videos and in addition to that You need to put them on youtube and you need to put them on youtube because That's what they're going to show first because they own youtube Okay, so you just need to play the game whatever the game is now. Here's one right here. This is sticky oven barbecue ribs Cafe delights. Okay, do you see this one here? I'm going to go ahead and click on it and I'm going to go to this page Now on this page I want to know what their source code is they have a lot of good pictures here by the way I really like this But I want to know what their source code is. So once again, I'm going to hit control f and I'm on a uh Shoot can't talk and type at the same time control f Okay, and that's going to give me my search box um But when I'm on this page here, whoops, let me go back one All right, let me click on the page And control five Oh, let's go home box at the bottom. Let me try another one here. This web page is blocking me for some reason Don't know why Let me give below some of this Let's go to delish right here And I'm going to go control f Oh another thing you can do guys you can do option command you And that will also bring up Um the uh source code you can also right click on a page. So let me find another page here And uh this one here I'm going to do uh baked baked potatoes baked potatoes since I'm on this food kick and Another way to get to the source code Let me go to this one here Okay Oh, that's not the one I want. That's that's a scammy one. Never mind on that one All right, let me get down here and find a potato one Okay easy potato This one Okay, so this one here. I can also right click See how I just right clicked on here and I can go down here where it says view page source I can also do that And that's going to bring up the source code now once I'm on the source code page Then what I want to do is search that for the meta title So I'm going to hit uh command find and right down here Okay, I can type in title see at the bottom left there And it's going to pull up the page title. Here's the page title right here Uh easy Side dish recipes. Do you see that right there? That is the title that is the meta title for this particular page And why this is so important is because with that meta title They came up in some of the first positions of the first page now if I hit description Okay, it will pull up their description of that particular page. Are you guys getting this? I want to make sure you are Understand it and let me go over here to one of these other pages. I did But here's the oven bake ribs one. Let me take a look at that And she's cool because she has this video right here and I see her on youtube action She does some really good cooking videos. All right, so what we're going to do is right click And then I'm going to do view page a view page source Okay, and then I'm going to hit control f I hope you guys are getting this control f I'm using the command f. That's a control and I'm going to hit in title Okay If I can spell it T-I-G-L-E there we go Okay, so when I hit title It's going to find a title on the page for me. Okay, it searches it and finds the title Okay, so the title for this one here is best oven baked rib recipe how to make oven baked ribs So what she's done here, and let me upsize this a little bit so you can see it Is this is our title tags who has title here and title here? She is actually optimized for oven baked rib recipe and she's optimized for how to make oven baked ribs You can now take this if you had a recipe site and you can now optimize it by doing the same exact thing All you have to do is type that in now down here. I see title Once again Let me sit right here. Do you see this here oven baked rib recipe how to make oven baked ribs? Okay, if you want their description for perfectly tender ribs try cooking them in your oven Blah blah blah blah blah and look at this guys if you want to go even further You want to know the keywords that she used here? It is keywords best oven baked ribs comma Homemade ribs comma baked ribs comma baby back ribs comma so as you can see If you want to know what she's doing to become successful Is she's using all of these words right here in the back end of her website Almost let me get back on the screen here. I haven't looked at you guys in a while. I want you to know. I'm still here Okay, so I want to remove that okay, so almost all of these successful sites that come up Have optimized for a title and a description When I first started online, I thought that what google did was they gave the best sites They gave the best article. They gave the best video Now, I don't know why I thought that because it's not rational How would google know if it's the best site? How would google know if it's the best video? They wouldn't unless You had optimized it through SEO you had optimized it through your title You had optimized it through your description You had optimized it through your keywords and there's a lot of back and forth on keywords keywords used to be a big thing And then somebody said google didn't even look at keywords anymore and now people are saying they are looking at keywords I don't know there's a spot there to put in keywords And I know for a fact they look at keywords on youtube. So I do put in keywords on my pages I think it's important. I think they do look at it. I don't know So what google is trying to do google is really your friend if you think about it Google is trying to give you the best results they possibly can That's what they're trying to do And I got a couple comments here. Let me stick these things up for see what's going on How can you tell how much daily traffic a competitor's website has there's a lot of tools for that Richard You can use like sem rush I know neil patel has some software that you can do that As a matter of fact, you can actually use these paid softwares and you can tell what keywords they're targeting You can tell where their traffic's coming from And uh, let me just I'll I'll type that in here so I can just show you real quick Let's see type right there find competitors keywords tools And I just want to pull up here since you did bring that up because I know that is a big deal But what you could also do is you can search Your niche and do it that way Let's see here But the ones that I want maz is a really good way this one right here maz maz will help you look at your competitors and find the best keywords It's really good for seo. I use maz It's just 35 000 customers use maz. I don't doubt that I would have thought it would have been more So that's one of the ones you could use. Let me see what else down here. I here's another one right here se ranking. I'm familiar with them They're good Word stream is very good Backlink seo is very good any of these dib is very good dib actually analyzes your site pretty well. I like dib a lot um And I've used numerous ones of these But these are the ways you're going to actually go and find and of course if you want a free one You've got google ads right here. You can use the google ads either our keyword tool You can do that So there's a lot of different ones out there They all work pretty well If you want to start on the sheet google ad words, you know, I mean keyword tool finder will certainly do it for you All you got to do is google a keyword tool finder When you do that You'll find a lot of good examples And what that does also is it lets you know the search volume for these keywords If you know the search volume, you know, which one to go go about All right now I want to talk about the search volume thing Ideally you would say well, I want the keywords with the most search volume that way I had better chances It's not true. Okay. You got to be really careful about this The reason being is if it has a lot of search volume, there's a lot of people going after that search volume So let's say I were to put survival food. There's no way I'm going to rank one survival food There's just too many people going after it. There's too many people working on that So what I like to do is long tail keywords Long tail keywords are more than two or three words. There may be five six seven words. Okay, so I may put The best survival food canned meat. Okay And if I put in the best survival food canned meat, then more people are going to actually look for that And let's let's do a search here real quick. Let me uh before I share the screen, let me run the search And I'm going to put in here Best survival food canned meat And let me see what results I got from that My system's a little bit slow here just a little bit slow Okay And I'm trying to see what I got here Yeah, that that would be hard to even rank on that one as I see it Um But it is kind of interesting. Let me let me go back here and I'll share my screen with you real quick I'll show you the results that I got There we go Okay, so I went ahead and searched it here Um, and this is what I found And there's all these different products you got ads off to the right right here And as I look down here This is interesting here This is a video that we did in 2013 and it came up on the page number one That's a video we did on youtube in 2013. That's craziness. That is just craziness, but it shows up there It shows up there Um, so yeah, uh, and let me ensure the screen here real quick So that title is really important. It's important that you try to use long tail keywords It's important that you go look at your competition What is ranking when you search these long tail keywords the short term Tail keywords and google what sites come up and once the sites come up You want to go in there you want to right click you want to view the page source You want to look at the title and description and go, oh, that's what's popping up That's what I want to work on so then make a list of all these titles for that search Make a list of all these descriptions for that search and then make sure it is accurate And and I think it's 59 to 69 characters and you can check me on this for the title You don't want to go over that you don't want to go over that because if you go over that they're not going to show it It's just going to have three little dots after it. You don't want to go under it because you have that availability Why would you not want to use all the you know characters you have in there? You can go into word and do a word count character count you can see where you're at But that's what you want to do and you want to do the same thing for the description And I think it's 159 to 169 characters For the description you want to stay within those limits Then when you're doing these titles and descriptions you want to make them sound interesting So in some of my titles I may put I don't know fast shipping huge selection Quick turnaround whatever it is. I want to put I may put that in there because I want to be able to show people You know What they're going to get I want to make them It's it's like a sales pitch right because when they read your description Are they going to want to click are they going to want to click there? Don't just put a description we sell canned meats We have four different sizes They are in small and large cans No, you want to put something like we sell the most delicious canned meats with home cooked flavor And multiple varieties with fast shipping and low prices, you know something that's going to really describe What that company does something that's going to want to make somebody actually click on And I'm getting hungry thinking about this because I'm going to go to that barbecue thing barbecue Austin But guys This is how you do it. So if you've been wondering How do I get on page one of google you look at people who are on page one and you say well, what are they doing? What are they using for a title? What are they using for description? What are they using for keywords and then you do the same thing? That's it. All you've got to do is copy success and you know what this is true with everything This is true with ads. This is true with Sales letters. This is true with landing pages. Find out what's working and emulate it It's really that simple quit trying to reinvent the wheel quit trying to figure out what works There's already people that figured out what worked. All you've got to do is copy what they do Uh, and then you'll get the same results. They will it's really that simple Now this does take time Google has to be able to search your pages. They have to crawl your site. They have to do all that good stuff However, it can be done. It can be done. You can do this. Okay You can compete and this is a free thing. What I've taught you this morning is a free way of getting traffic ads work They're great, but this is a free way of getting traffic. Why not do the free way first, right? Why not do the things that work for you first? So that's what I got for you today Make sure those people are in your prayers, right? We all know Who are talking about those people in Europe? Make sure they're in your prayers. They they've got it really tough They had a very normal life, you know, just a couple weeks ago and it's changed dramatically And I was telling my wife the other day I said, can you imagine walking through Costco and all of a sudden a bomb coming through the ceiling and everything is, you know Being disintegrated. It's just and that's what they're experiencing, you know Put kind of put your head into that, you know set. There's a lot of Donations you can do out there. There's a lot of charities check out the charities obviously before you give money Um, but uh, man that this is something I think we've never seen in our life I've never seen in my lifetime never never happened in my lifetime And it's this most bizarre thing That one country thinks they could just take another country. I mean, it's just it's wrong. It's all wrong Okay, not trying to be political not trying to I just can't help it. I've been thinking about it But anyhow today I'm going to go over to barbecue Austin If you like recipe channels, I do have one. I'm slowly getting videos up there I'll have more and more up there real soon And that's restaurant quality recipes the video I shoot today of me going over there Is going to be uh, definitely on my recipe channel. So you want to check that out I appreciate you guys being here today been awesome talking to you. Uh, don't forget to put your comments In the comment section if you're watching this and it's not live, don't forget to subscribe to the channel Don't forget to ring bell for an all bell notification. See you notified each and every single time I go live I understand the majority of my views come after my life It is really hard to jump on a live at 10 o'clock in the morning during the week or on the weekend I get that okay, so go back and look at the lives I've previously done You know, we get hundreds and thousands of views on those videos But it's all because of you guys support this channel. So I really really appreciate it Thank you so much for being here and I'll see you in the next video