 Now in full swing, but most shoppers this year are actually going online a new survey found that 59% of Americans shopping today Are finding their deals online that marks the first year that this is the most popular option So what are the perks of shopping online aside from doing it in your pajamas joining us now to weigh in is the owner of the Stock swoosh Melissa Armo. Thanks for joining us. Thanks for having me So this is a trend that's been going on for the last couple years, right? It is definitely and we're going to see probably even more of that Which is very interesting because obviously a look at the market every day Amazon stock made brand new all-time highs wednesday right before Thanksgiving hit 1160 bucks a share So it's you know everything with amazon is online and i feel like amazon's going to take over the world I mean right now they have different deals like every hour right on black friday So how do other retailers compete with a giant like that? Well, you still sell more if you can get the people in the door So the goal obviously is to get people in they have the door busters They're trying to get as many people in the door, but a lot of people like we were talking about earlier They just don't want to go and fight the traffic and the crowds It's freezing cold outside people don't want to do it. Well, it's freezing cold You have the traffic you have the crowds and it's also it's the stress. It's your time I feel like nowadays people don't want to give up their time to do that when you can just do it on your phone Or your computer That's right, but there's something missing when you're shopping online Like there's something fun when you're out looking at the I don't know sometimes that's not fun Well, you know, you know years and years ago. That's what we used to do You go out you go to lunch you shop then you go have a glass of wine then you go to dinner Now, you know, if you're online you kind of lose some of that socialization The one thing I would tell people if you're going to shop online today Or even if you're going to venture out into the cold I would follow all your favorite stores on social media because that's how you get the Sales the tips if they're doing like special door busters, whatever it's going to be on social media How does free shipping play into this because I know we have a graphic here 29% of stores actually aren't offering free shipping And I find that really hard to believe. Well, that's again go back to the amazon I mean, this is one of the reasons why amazon success. Well, they have same day delivery You know free shipping and next day delivery same day delivery So a lot of these different retailers have got to step it up if they want to compete online And that's what's going to also start to change right because you've got a lot of stocks Macy's coals Bed Bath and beyond these stocks are in downtrends So amazon is of strong stock in an uptrend walmart has really been good with this too. They change their shipping policy Exactly. Yeah, so walmart amazon. We know that there are other stores here that are offering free shipping for the holidays That includes target target to the end of the year until the end of the year Okay, you can see del hp walmart as we talked about so I mean there are some options out there But I guess this day and age they have to be competitive. Yeah, but the biggest thing I think one of the reasons why it's going to be so huge this year is because consumer confidence is so high right now I mean people are feeling better Unemployment is lower people are going to spend more when people are feeling happy and optimistic about the future and the possibility of saving in taxes in 2018 People are going to go out and spend more whether it's online or in the store It's going to be a big holiday season all right consumers and retailers both. I like that melissa arman. Thank you for joining us And I feel like we need to say merry christmas because we're very bright red and green this morning It is 18 minutes after the hour. She's the