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Quick Pitch - Luis Mora, Mora Communications

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Published on Apr 8, 2014

The 2014 Quincy Quick Pitch Competition is organized by Eastern Nazarene College and the Quincy Center for Innovation. Mora Communications is a student lead pitch with Junior Luis Mora.

The Quick Pitch Competition is about idea generation, improving pitching skills, advancing early stage startups forward, and gaining exposure by connecting with venture capitalists, successful entrepreneurs, and local business leaders. This competition will also provide guiding advice for your business in order to guarantee your own perfect quick pitch. http://www1.enc.edu/quickpitch/

So when I was a freshman in high school I experienced one of the most embarrassing days of my life, I had to present a project in front of the classes room and I remember being so nervous and so embarrassed that I actually ran out of the class room, and on that day fear won the battle. But today I can grab fear by the horns and i can say that I am confident, self-assured entrepreneur. I am Louis Mora founder of Mora communications and I am here to talk about my training course V.L.C, which stands for Vision, leadership and Communications. So our mission at Mora communications is to empower high school students with confidence for communication and collaboration. But before I move on I want to identify the problem. So how many of the people here went to college or are currently college students right now?, raise your hands. So that’s the majority of the people. So how many people here tonight when you were freshmen in college had to present a major presentation or speech and were not nervous at all? That’s quite the shift in hands and that’s exactly the problem. High school students lack confidence in communication skills needed for college success and workforce readiness. So what is going to make a college student stand out in a crowd; or better yet when a college student applies for a job when they are seniors what is going to make that student stand out from the thousand people applying for that same job? Or even if they do get the job, communication skills and confidence can help them in their career. So V.L.C again stands for Vision, Leadership and communication and this is a 12-hour training course. So it is 2hrs a week for 6 weeks and we work with our clients so it is 6-10 students per course; and we work with our students and clients and we train them with self confidence, communication skills, critical thinking and media literacy. And I have done a similar program to this for the past 6yrs. I started as a student and worked my way up to a teacher and some of the practices that I have in cooperated; I am going to bring them right into V.L.C. So our customers are the high school students in the Boston metro area, but I realize that the high school students are not going to be the ones paying for the service, it’s the parents. So we have to target the parents as much as the students and there is also opportunity for growth with potential partnerships with schools and tutoring companies. Graduates of the course can become certified V.L.C by taking advance courses. So if people take the V.L.C course we will invite the best of the best and we will train them to become employees of MORA communications, which can help the company expand. So our market fit; in this school year 2013-2014 Massachusetts currently have 287,748 high school students in public schools. The goal for Mora Communications is in five years to be serving 1% of those students. That doesn’t sound like a lot but ill do the math for you guys, that’s approximately 3000 students. So our course structure, the course fee is $400 per client, so it is 6-10 students per class. So ill just say it to be safe $400 times 8 is equal to $3,200 per course. And in the summer/fall of 2014 we will have close to 8 courses and the winter and spring of 2015 we will have hosted 16 courses. So some revenue projection; in the summer and fall of 2014 $25600 will be the total sale. And in the winter and spring of 2015 we will have $51,200. That means that our year one sale will be 76,800 and of that money 40% will be net profit. Mora communications currently has an agreement in principle with Quincy tutoring; this is a unique partnership where Quincy tutoring gives some of their clients to Mora communications and Communications gives clients back to Quincy Tutoring. Quincy tutoring also has connections with high schools and youth development programs, so there is a potential partnership there as well. The price money from this would be used for insurance cost and equipment cost; I would also use it to develop a website and create a logo for the company. Thank you Paul Bowne and DR. Laurie Giles for helping me with this pitch and thank you all for coming tonight.

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