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Published on Feb 9, 2019
Here are the new Nike Adapt BB, the world's first (consumer) with a self-tightening system that winks at "Back to the Future". It must have been brilliant Robert Zeneckis and his authors who in 1985 had foreseen everything, or maybe it is the simple evolution of a sector difficult to shake, the fact is that the shoes with internal mechanical system are a reality and I even tried them on my feet.
The idea behind the Nike Adapt BB is quite simple but I think the realization is more complex than you can imagine, so much so that from the first presentation of this series to the actual marketing has passed almost 3 years. Time spent to decide on the right location for such an exclusive and atypical product and a fundamental question to answer: focus on the wow effect (as for the Nokia 3310) or devise something more "real and tangible"?
The second way prevailed, the Adapt BB are in fact designed to fit and support the best basketball professionals, not by chance the acronym "BB". The futuristic idea of "power lacing" at the service of a simple shoe and at the same time very complex.
Nobody expects psychedelic lights and magical laces that knot themselves, the new Nike are definitely sober and ready to be worn both on the street and on the floor. I would add that they are also very beautiful, the tastes are subjective and these definitely fall within my canons, indeed, I think they raise the level of sneakers even further.