 Well, since you're gonna go ahead and pour me up, we might as well get this thing started, man. Let me re-read it. They'll let a little black market go. We live? We live? No, officially. You know what that sound means? You don't know what that means? That means it's big money on the floor. You remember when Dollar Bill came into the dressing room and he was like, what the hell doing out here? Everybody on the floor. That's exactly what this means. Exactly what this mean, man. Welcome back to the black market presented by the 85 Self Show. Yes, indeed. That's when we go find the dopest people in the world who doing dope shit under their own, what they call it, recognizances. No, I'm just saying, independent black-owned businesses. Man, you know, shit. Everybody done be black though. We done had a few minorities sneak off in here, man. So I guess we just gonna have, it's the black market, but everybody's welcome. You know what I'm saying? So yeah, man, welcome. Welcome. Thanks, man. Thanks, Carlos. Thanks, thanks, thanks, thanks. None other than my man Charles Stevens. How you living? I'm great, man. I'm great. Thanks for having me, man. Man, thanks for being here. Shit. You had to come and tell these people about this dope-ass product. Of course, a little bit from Montreal, Canada, man. Man, what you doing in America? Let me see your passport. Who's throwing all the damn fires up there, man? Trust me, I'm legal. I'm legal. I'm straight. I'm straight, I'm straight. Man, I didn't even know they had real black people in Canada. I've never been. You've never been? I've been to Canada. Okay, so? I seen a lot of Africans and shit. No, no, no. Actually, there's a big diaspora from Africa, from the Caribbean. Exactly. A whole bunch of runaway slaves and shit. But you know what? My family came from Haiti, like in the 70s. But Haitians really be everywhere. Yeah, yeah, yeah, yeah, yeah. Except Haiti. Yeah, yeah, yeah. I'm family basically. I'm family in Montreal, Toronto, New York, Boston, Atlanta, Miami, and LA. Like, that's, you know, so. But yeah, man, it's. That's a whole path now that I'm thinking about. That's a straight line. Yeah, all the way to Mexico. But yeah, so that's the, yeah. So that's basically where the idea from LS came from because it's from my heritage, right? From, you know, Krimas is something that my grandmother used to do every holiday. Hold up, let's go back. Cause we didn't skip over the whole product, bro. Let him know exactly what it is that you sell. LS Cream. It's a cream liqueur, like, you know, Irish creams? Yes. We're tossing that to the side. Oh, it ain't Irish no more. It ain't Irish no more. Oh, hell yeah. I love it already. So what we did, we did a cream liqueur inspired by Asian Krimas. And basically Krimas is a recipe from Haiti that everybody, every family has their take on it, but it's homemade. And it's, you know, coconut, cinnamon, vanilla, and nutmeg all together. So it's really like, it's more like a chai sort of mix, you know, and it's- But it will have you on your ass if you drink a lot. But listen, this is gluten free, all natural ingredients, low in lactose also. So when you're gonna drink this, you're not gonna, your stomach is not gonna be hurting. People love it. You can make mixes with this and basically we're selling across the U.S. right now. I gotta ask the blackest question I can think of right now. If I bought this bottle, how much of this I gotta drink to get towed up? Well, about three glasses. You'll be good. Oh, that's it. Now you're talking, cause you just skipped over all the liquor and started talking about nothing. This is 17%. This is 17%. But especially if you make a cocktail with this and people that tag us on social media to put this in the Starbucks coffee, with no shame, going to work, I do not condone this. But I'm just saying- I do? The hell? Yeah, drink black liquor at work. They been doing it, they been sneaking vodka and water bottles, what a long, get you some of this Haitian liquor. You know, but yeah, so basically we wanted to make an alternative to the Irish creams that everybody know on the shelf. And basically be on the shelf right next to the big boys and just give an alternative in the category. Is this a summertime drink? It's all year round drink. So in the summer, people they do mudslides, pinacoladas with this. During the fall, it's gonna be more like the punking spice, inspired stuff. Yeah. And that's why you're gonna make a kill in there. For some reason. There's a variation. People bake with this. People make cheesecakes with this, Asian cakes, whatever cakes with this, cupcakes, you know, so yeah, cookies, whatever. It's a very versatile product. I think the most important thing about it is that there was never a black-owned version of a cream liquor. So everybody heard about vodka, gins and so forth, right? But cream, we're pretty much just the only game in town, you know? Bro, what a cubs, man. We got all these black people in here. I want to drink liquor with black people. So that's yours? You got your own cubs, too? So that's yours? This mine? No, I want... Beautiful people. We got a studio filled with black people, man. I feel like this is a black-ass moment. I want to invite everybody to come have some. And pass around the ice, too. Come on. And we'll have a toast. Now tell me how you guys started in the business. Yeah, so basically I was always an entrepreneur, but specifically for this, it was really like I remember I was at a family function with my wife and I was looking at this homemade bottle of cremas, basically, you know? And I was looking at it, I was like, I've been looking at this bottle for all my life, basically, because every holidays, the family would be doing it and so forth. So I'm like, I bet that if we take the taste of cremas and we put it in the form of a traditional cream, like, and we mix the two together, like, and we put it on the shelf, people would like it. How did you go from idea to right here on the table? Yeah, so that's the tricky part, right? So basically, once you go into the liquor business, that's when you understand all the gatekeepers and all the story about liquor and whatever. And mind you, I am aware of the stigmatization of liquor in our community, which is not always seen on a positive light, but at the end of the day, it's still a business like any others and we spend so much money in that business, I think it's only right that we have our feet in it. So that's that to me, that's the way that I see it. So all of that to say, once you have an idea to come to the liquor business. I know it's good, because they didn't even wait. I thought we was gonna do a toast or something. Y'all gonna be there drunk it up before we even get to the, hold it, hold it. Ain't nobody told you to taste nothing yet. Come on, I saw somebody get up to me and give me a little bit more of that. Man, hey, calm down. And y'all make sure how the head of the drunk ass gets something too. Oh, wow. Got my little drunk partner, man. He be trying to get through his work first. Oh, he's not even gonna deny it. He's not gonna deny it. I love that little dude. Every time we go somewhere and we got too much liquor, I'll be like, shit, I'll take some. Yeah, man, we celebrating the day, man. So yeah, we want everybody there. No problem, man. Man, those, man. So tell me about Canada, bro. Like I said earlier, we don't get to hear too much from the black people up there. Yeah, I mean, it's funny, because we hear everything about you guys. Y'all ain't done a lot of shit. So when, like, give you an example of the culture up in Canada is like when you watch the news. On TV, for example, like the first segment is actually gonna be about what's going on with politics over here. Most of that shit be lies. You know that, right? Yeah, but like, so basically what it is, is because the US is such a big country, it has so much influence on what happens in Canada. There's a reason why, like any type of, so basically everything that you guys consume, we consume over there also, whether it'll be 85 South, for example. Where they watching it? Of course. Don't you got analytics? Come on, man, I didn't. I'm talking about the streets, man. Fuck them, the analytics. You guys ever did a show in Toronto? No. That's your loss? We tripping. That's your loss? Stay and write it down. Yes, sir. Yeah. Put Canada on our hit list. Yeah, a hundred percent. Bro, you gonna have some? Oh, okay. You gotta ask the ladies, bro. Of course. You never know with these ladies. A big shout out to the poor minds also, so the girls from poor minds also. Bro, don't you just love them? I heard you've been over there. What took you so long to get on the black market? Bro, y'all so gentle with this ice? Ma'am, you ain't gonna have none of the toast with you. Calm your asses. Okay. Okay, I got you. Tell me, where's your product available? Pretty much everywhere. Like in stores, we're in 12 states right now, but we can ship pretty much like in all the states. So just to let you know how it works is you have the bottle, for example, but it's not because you have the product that you can sell it in a state, right? You need a distributor. And the distributor are all white-owned. So they're already family, they're family from generation to generation, so that's the problem with this industry right now. You might have to hire some white people to make it look like the front. Hire the white folks, send them over there to do the bidding. And then when they were like, who's in charge of them? Like, I am. And they were like, what? We got to start using racism to our advantage. Yeah, it's hard to do that with social media these days. Because they always know who's behind the product. But I think also it's a testament, because even if it's a joke or whatever, I'm proud of what me and my wife have built as a brand. And I want to showcase that. And it's funny, because an investor told us that, he's like, oh, you're never going to succeed. You need to put, instead of putting your wife in the ads, you need to put a white woman with blonde eyes. You should have punched her. Who eyes? This the investor? An investor, like in the past. He probably ain't good at investing, because he's sleeping on some good shit. I already know how it goes. Right, you want to have some cream of the core with us? You can't just say liquor when you got to pronounce ours. Creamy cup. It's a little cup. Yeah, all right, I got a glass for you right here. Go, take this one. I'll make another one. Okay. Take this one, take this one. All right, we ain't ready yet. We're going to toast it all together. We're going to put nothing. This is the taste test right here. He brought it to America. The bottle was empty. We got a room full of black folk. Now if this shit turned into a party after this, then we know. I like the sound that it make when it come out of the bottle. You know what I'm saying? Everybody got a glass? We good, we straight. Everybody come over here, man. Let's do it on camera. Oh, yeah, oh, come on. Let's do it on camera, man. Because we're celebrating you coming to America to promote your product. Like it's the first time I'm here. No, I'm just saying, you can't move here to be on the black market. If you didn't, don't care what we're going to say. That's the only reason you're gay. I appreciate the love. I appreciate it. Cheers, cheers, everyone. Black people, we're a white. Cheers, cheers, cheers, cheers. We're a white. Ray, get your ass in here. Cheers, man, cheers. We're a white. Cheers, guys, cheers. Thank you. That's, oh, that's good. That's good. That's something you'll be sitting around, sitting on Christmas, cussing out your family. That's good. And like I said, this is the, for sure, cream liqueurs. Everybody know. It's Christmas time, fall, stuff like that. But we found ways to use it all year long. And that's the reason I was telling that people use it in the coffee as a creamer and stuff like that. And it's been, honestly, it's been really overwhelming to see the love that people have been showing us, you know, ever since we've won our medals. And, you know, we won the double gold at the New York Spirit International Competition. A work? Yeah, we did. We did for the taste of the product. And I think for us, it's just like a testament to the work that goes into crafting a spirit that, you know, is there to take, you know, to be an alternative to the big guys. All right, we'll check this out. We're going to go, hey, who a real drinker in here? We got any real drinkers? Give me some feedback. What's your thing? Would you purchase this for the holidays with the family? All right, who else? Before the holidays. Thanks, my brother. Thanks, sir. What you got me, lady? It's real smooth, real sweet. And I'll have that bite, you know what I'm saying? I can see how you can easily get towed up off this. Especially if you're sitting down. Like, if you get up, you're like, whoa, wait a minute. Got that comeback. Right now, what's really like a drink that's pretty popular when you go into bars is espresso martini. So, when you do, when you mix LS with a regular espresso martini recipe, it takes it to another level. Most of the hotels and bars that we're in, they have some type of espresso martini variation with a la screme on top of having, you know, other drinks. We do variations of other cocktails like the old fashioned drink. We do a creamy old fashioned using LS cream also. So, we find ways that we want to elevate the conversation about cream liqueurs, because that's our market. That's our thing. But also, like I said, want to find ways for people to drink it, you know, all year long. What other, you got any other flavors? No, this is the only flavor, so. Because some strawberry are a hit with this. Oh, 100%. But it's really simple to mix it with a strawberry flavored vodka. Or, you know, like a. Little grenadine or something. Yeah, but a recipe that we have on our website is called, it's one of my favorite, it's called the Spicy LS Cocoa. It's two ounce of LS cream, one ounce of mango flavored vodka, one ounce of coconut refavored rum, and a dash of Tabasco in there. You shake it with some ice, you pour that, I'm telling you, blow your mind. What's the website? I did it on the floor of my podcast. You say you got recipes on the website. Yeah, creamls.com, cocktails. We have the store locator there, you have the whole story about the brand. You know, we get people equipped. And on our Instagram page, we have like milkshake recipes, like we have all sorts of stuff. What's the IG? LS Cream Liquor, so it's one word. So, but just write LS Cream, you're gonna be able to find it with the liquor, yeah. I don't think you brought enough. No, cause you gotta leave me some of this. Because when I said, some strawberry would be in the nip, my man in the back seat. No, but I mean, that's not even a question. You guys are gonna have some bottles, no worries, you know? Where I can just see myself being somebody dead in with this right here. In a cup, about this, y'all going to smoke. I can't even go in there. I can see that. I can most definitely see it. We appreciate you stopping through here, putting us up on game. You gave me a nice little drink. 100%, 100%. You know, if you got a nice lady over there, she want to sit on the couch with her socks on or something. And that's one of the reasons, you know, sometimes when you finish work, you don't want necessarily to have like a big glass of vodka with some cranberry or something like that. Like a glass of LS on ice, sometimes it's gonna do the trick, you know, so. I can see this little, you know how they had like dessert wine? Yeah. Yeah, this would be hitting good with a nice little pastry, some blueberries on some, something like that. Some with some crispy edges. Yeah, definitely. Yeah, I'll eat this with some with, some kind of fruit with some crispy edges. You don't see a space, you're like, hell yeah. Yeah, maybe like an old piece of something. I don't know, but what do them look? Some one of them fruit field type situation, a little Danish? Or if you from the hood, a little honey boy, he ended up in the microwave, it's no good, you feel me? Little honey boy with the icing on it. But I ain't gonna hold you too long, but I really appreciate you stopping through and putting us up, man. Thank you, thank you, man. You drop your socials in everywhere one more time so they can know how to get in touch with you. For sure, so like I said, it's creamls.com to find the website, you have the store locator there, and lscreamleekerl in one word on Instagram, you're gonna find all the information in one there. You're gonna see the growth of the brand. We have a vlog also where we show the behind the scene of all the work. Last time I was here on the Poor Minds podcast, like I had my guy there following me too, because we wanna let people know also that it's not, this industry is really close to us, to our community, and we're fighting to have more space in the categories, and it's a uphill battle, because they have families like, it's ever since prohibition, basically that's been like that. So you wanna get into the state, you have to have distribution. Most definitely. And people need to remember that, so that's why people need to support, even if you don't drink, buy it, give it as a gift. I'm gonna be your American plug, bro. Y'all need a brand ambassador in America, I'm plugged in. My God. All right, man, my back's starting to sweat. That's how I know this shit good, man. Hey, let me ring that bell one more time, let him know. There's some money on the floor, man. Cheers, man.