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Published on Jan 12, 2008
BBC Breakfast News covers a unique event at a Primary School in Kent, where Peter Cook, author of 'Sex, Leadership and Rock'n'Roll' offers the kids the opportunity to prepare for their 11 plus exams through the medium of rock music. Peter's book covers creativity, leadership and peak performance in business. On this occasion, he applies creativity to classroom learning, making maths and literacy rock! Peter engages the kids' heads, hearts and souls to transfer their learning into long term memory.