 Hey, thank you so much for opting into my email list. And as promised, I'm gonna shoot you this video and I'm also gonna give you access to this guide that talks about how I built a million dollar one person business by sending one email a day or at least one email a day. I'm also gonna show you the exact system that I used to get high ticket clients, four to five figure clients without sales calls. So I'm gonna show you how I went from in 2020 when the pandemic hit, zero email lists. I didn't have an email list or audience. I didn't even have a consulting business at that time to growing an audience of over 83,000 people across my different platforms and generating over $2.8 million as a one person business. And so you're gonna see how I use what I call the offer buffet to do this without any full-time employees. It's just me and a couple of contractors and little to no sales calls. I spent very little in ad spend as well. So most of this came from organic sales and also how I stayed extremely lean, profitable and capital efficient as I was building this. So this is the protocol that made me a liquid millionaire. I'm in my early 30s right now as I shoot this video. And for context, I wasn't starting as a complete beginner. I was starting from zero on this specific business on this consulting business. So before this, I had an e-commerce business that I built and sold. That was my first real business after I quit my job in 2016. And then I also had a services business done for you service like an agency. So I was starting from zero on this business, not in general, keep that in mind, right? It wasn't like I just learned this and immediately did this. So I've been building full-time internet businesses since 2016. So just consider that as you're going through this. Now, who is this for? This is for you if you're a legitimate expert like a doctor, author, coach, consultant, investor, speaker, service provider, you're highly skilled in some kind of trade or craft and you would like to get paid or paid more for your advice. This is gonna be for you. This is for you if you have at least a couple case studies either for yourself or for a client. If you wanna spend less time selling on the phone and more time helping your clients, you have a product service or expertise that actually helps people. And you want clients coming to you instead of always chasing them through cold outreach or outbound prospecting. Now, this is not for you if you're a complete beginner. If you have no value to offer people, if you're looking for passive income, this is definitely not for you because this requires work. If you expect to get something for nothing, if you have no interest in getting paid for your advice or if you like the idea of having a business but you're not willing to do the work to build one. So this is who this is gonna be for. I like to put this out there sooner rather than later so you don't waste time going through this. Now, if you have something of value that can help someone solve a painful problem and change the life for the better, creating a million dollar plus business isn't that complicated. There are three core things that you need to do that we're gonna cover in this guide. Number one is you create an offer buffet and we'll talk about what that means. Then you need to generate traffic in the leads and then you need to convert leads into customers and clients. And of course you need to deliver, right? But these are the three core things that you're doing to build a million dollar plus business. These are the three things that I did. I wanna be showing you how to do in this guide and this is gonna be focused on info product, coaching and consulting businesses where you're selling your advice and your knowledge. But you can also apply the same framework for any type of business. So this is the same framework that I use to build and scale and sell a multi seven-figure e-commerce business. That was my first real business outside of my nine to five. And I also use this exact framework to build a multi six-figure lead generation and email marketing agency. That was after the e-commerce business. So now I'm using it to build this consulting business and I'm gonna be using it to build a new e-commerce brand that I'm starting in early 2024. So let's dive right in. Now, first thing you need to do is create an offer buffet. So if you wanna make money, you need to sell something to somebody that solves a specific problem for that person. So we have to start with who the perfect client is. So let's talk about the who. This has a bigger impact on your earning potential than anything else because even if you have the most skills you're the most skilled person in your industry, if you pick the wrong person to work with, you're not gonna make money and it's gonna be very difficult to help that person. So when you choose your who, you wanna focus on the high end because that's where you make the most amount of profit and you have the best results and that will also make it easier for you to create your different offers. You're free in your lower ticket offers as we'll discuss further down this guide. So what you're looking for when you're choosing your who is not super specific demographics. You're more so looking for their psychographics and you're really looking for what they call themselves. So an example of what they call themselves. Well, a mom, a father, coach, consultant, author, founder, expert, you get the point. Those are some examples of what they call themselves. I'm not too concerned, at least right now at the start of exactly like their age and where they're located and how much schooling they have. Like that's typically what they say when you are looking at demographics. I'm just looking for a group of people that have shared characteristics and also have a shared problem that I can solve. Now you can also drill deeper by specifying some criteria. So you can say instead of just coaches, maybe six figure coaches, maybe instead of just authors, maybe it's authors who have already launched their first book. Maybe instead of just experts, it's experts who have an email less of a thousand or more subscribers. So you can get deeper by specifying the criteria within this. Now this is the easiest to do if you have case studies because what you can do is just look at your case studies, you can stack them. You can audit them and you pull the best people from those case studies and you just look at what did they call themselves? What was their shared problem? Why were they working with you? And what were some of those criteria that made them a good client? And so you can rank them in order of the results and the speed of how you got them the results and you can cherry pick the best people. Now if you don't have client case studies, what you're gonna need to do is use your own case study and you have to make your best hypothesis, your best guess on the problem and the outcome and you're gonna have to test the resonance with your market. Now if you have no idea, just think back to who you were two to five years ago and that could be your perfect client because it's very easy to think back to where you were a few years ago and like what were the problems and things that you were trying to achieve and you can just think about that. So list out the problem, list out who has that problem and what they want to achieve and this will help you to get clear on your who. So an example from one of my offers. A problem could be someone has an audience but they don't know how to monetize it. The who, well who has that problem? Well, coaches who have an online audience and they have at least one case study, either a personal case study or with clients. And what do they achieve after working with me? Will they launch and dial in their offer? They can charge a premium for it and they have a system to get clients every month without relying only on sales calls or cold outreach. Now I got this question, it's called the clarifying question. It's from a marketer named Dean Jackson, OG brilliant marketer and he has a variation of this question and it really helped me to create good offers. So the question is, who do I love helping and I'm so confident I can help that I'd be willing to get paid after I got results? That's not saying you have to get paid after you get results but if you think about this question, that'll help you get clear on the perfect who. So again, if you have previous clients you should audit your best ones and have conversations with them and figure out what do they call themselves? What do they want your help with? What problem did they have when they came to you that they wanted your help with solving? What were they hoping to achieve by working with you? The answers that you have to these questions will give you exactly what you need to craft your offer and to create content, emails and posts that get clients and also how to structure the delivery of your offer. Now once you decide on your who, the reason we start with this is because figuring out what we're offering them is a lot easier now. So let's jump into the actual offer So the offer buffet is you're getting paid to help your who solve a painful problem and achieve their dream outcome. And the offer buffet consists of three categories of offers. So there's a sample offer. This is your free offer to generate leads. There's the appetizer offer which are low to mid ticket offers to generate a customer. And then a main course offer which is your high ticket offer that generates a client. So when you create this properly and in the right order you're gonna have a system that serves up qualified leads, customers and clients to you every day. So let's break each of these down. The first is the main course offer and this serves your perfect high end client. So think of this like the top of the market and your goal is to help them achieve their dream outcome as quickly and easily as possible. So you're providing them the highest level of service to help them do that. Now with a client you're spending personal time and energy to help them. So this could be in a one-on-one setting or a group environment like a done-for-you service. It could be one-on-one coaching or consulting or you could do what I do which is a hybrid of both. So I have one-on-one offers that are a mixture of done for you and done with you. And I also have something like this a one to many group mastermind or you can have a cohort based program or a coaching program. And this is serving the highest level of your market where you're spending personal time and energy to help them. So one thing that I like to include in my main course offers is some kind of continuity where they are paying monthly or weekly. And the reason why is that stabilizes your income and it makes your income more predictable and less stressful. So I'll usually create a financing option of all of my offers. So let's say it's 12K a year. Well, they can pay that in installments of let's say $250 a week or they can pay like $1,000 a month. And so that creates some kind of continuity where they're paying monthly or weekly or they can pay in full and save a bit of money. So the price point's gonna vary wildly depending on your brand and the market that you choose. But it can be anywhere from 1,000 up to $100,000 or more. So I was recently offered to work one-on-one with somebody and he gave me this offer I think it was for like 18 months and he was charging 300 grand for it. So people go a lot higher and it wasn't even done for you. It's just like a one-on-one coaching or consulting thing. So this is an example offer doc that I use to sell a one-on-one offer. This is a one-on-one hybrid offer. So this is a 90-day, 24K, one-on-one done for you slash done with you hybrid offer. I sell pretty much everything from Google Docs as you can see here. So that's an example of a main course offer and how I sell it. Let's go on to the appetizer. So the appetizer is your low to mid-ticket customer-generation offer. Your goal with this is to turn a lead into a customer and get them hungry for your main course. So main course offer is your client where you're spending personal time and energy and appetizer is your customer who has transacted with you. Maybe they're not spending actual time with you but they have bought something from you. So the goal with the appetizer is to get people hungry for your main course. Now here you are spending little to no personal time with customers as that's reserved for your clients. And what I found is the best appetizers are pieces of your main course that are splintered off to help them get a quick win. But it also gets them hungry for the next thing. So as an example, yesterday I just ran an appetizer workshop. It was a two-hour workshop. It was a live workshop so I was spending time with the people who bought it. And it was a training on how to create a promotion or campaign to sell a low to mid-ticket offer. So I covered that entire campaign, people loved it and after that campaign or that workshop was done I invited people to stay in my main course which is my email Rainmaker Mastermind. So it gets people hungry because they learn the promotion and they learn how to do it for their low to mid-ticket offers but maybe they want to help creating their entire offer buffet or maybe they want help setting up their email sales process or maybe they want help selling their high ticket offers instead of just their low to mid-ticket. So I found the best appetizers are splintered off from your main course and they get them hungry for your main course offer after they go through it. So think of it like breadcrumbs that lead to your main course. Now my current favorite, I've tried many different styles of appetizer offers but my current favorite is what I just shared with you. It's a one-day live Zoom party. So little to no personal time with people. I show up on a Zoom call and if someone doesn't show up they just watch the recordings but I can help people live on that call and then I can invite them to my main course and then I can also sell the resources and recordings as an evergreen product. So that's why I love it. I can use it many different ways and it's also a great way to upsell people into the main course. So the price point for this, it could be anywhere from a dollar to $1,000 depending on your market but I found the best results in the $100 to $300 price range. Now here's an example checkout page for a one-day Zoom party. So all I did to sell this was on my Instagram stories and within my emails, I just linked to this, the checkout page and someone can buy directly from this page. Okay, so this was a training I did called one hour offers. This sold 126 tickets anywhere from 100 to 300 bucks depending on if they took the order bump offer. Okay, so that's an appetizer offer and then we have the sample offer. So what you're seeing here, this entire video and this guide, this is an example of a sample offer. So this is your free lead generation offer and what this is is you create a useful piece of content for your who or your ideal person and you give it away in exchange for their contact information. The best sample that I found is an ultimate guide like this where it's around your protocol of getting results in your main course offer and what this does is it builds authority and it warms people up to wanting to work with you in your main course offer. So a way to think about this is if you've ever been to Costco and you've shopped at Costco before and you walk around there, there's these booths and these workers who work at Costco, they give you these toothpicks with pieces of food on it and those are samples, they're free samples. You take a bite and then by the end of the trip, you've ended up spending like two or three times more than you expected. So that's the goal with our sample is to give people a tiny taste and be like, oh, I want the full thing now. So people like to follow Hermosi, right? Just give everything the entire thing away for free. But the purpose of the sample is to get people hungry for the appetizer or the main course. So we're not Hermosi, we definitely have something to sell. Hermosi always used to have that tagline, I have nothing to sell you. Well, we have something to sell, okay? So we want to get people hungry for that next thing. So what you can do is promote this organically and the way that I, the iterations that I went through is it started off as a Google doc guide like this and eventually I turned it into a book. So this is one of my other sample offers called the No Sales Calls book. So this is an example of a sample guide that we turned into a book. So I love this because first you can use it to sell your main course offer and then you can run ads to this book and offer it for free and warm people up, get them hungry for the next thing. Now, as far as the order to build your offer buffet, this is gonna depend on your assets. I'm assuming you have little to no audience and if that's the case, then the recommended order to build your offer buffet is main course sample and appetizer. Why start with the main course? Well, you don't need as big of an audience to sell and hit your income goal. So for example, if you wanna hit $100,000 and you're selling a $100 product, you need 1,000 sales to do that. If you have a small audience, that's difficult. You're gonna have to run some ads and you're gonna have to figure out how to crack that code. So let's say you have a conversion rate of 5% and you want to sell through your audience. You need an audience of at least 20,000 plus people to hit that and 5% is actually a strong conversion rate. Now on the other hand, let's say that you sell a $10,000 offer. Now, if you wanna hit $100,000, you only need 10 sales to do that and if you're selling high ticket, you're also likely selling through one-on-one conversation, whether that's one-on-one chat or one-on-one on the phone and that can help to increase the conversion rate. So an average call closing rate is around 20% and that means you'd only need an audience of 50 people. That sounds a lot more doable, right? So we start with the main course or the high ticket because you need less of an audience to hit your income goal. Also, once your main course offer is converting, creating your sample and appetizer is very simple because like I mentioned earlier, your sample is a guide on your main course protocol. That's what the sample offer here is. It's a guide on what I do one-on-one with people in my main course. So it educates them on the plan and the protocol for getting results and it gets them hungry to wanting to work with me. So your sample is a guide on your main course protocol and your appetizer is a piece of your main course splintered off. Now, if you start in the opposite order, let's say your sample and your appetizer, then your main course, it's a lot harder to figure out the right path. So I like to start at the end goal, which is what do I want the main thing for people to buy and then I work my way forward from there. That makes it a lot easier. Now, also keep in mind, you do not need to build your entire offer buffet before you start selling. I actually only build things once I have sold it because I've made the mistake in the past where I spend like months building something and then nobody wants it and then I've wasted all that time. So I only build it once I've sold it because it validates that the offer is correct and it also gives me conviction to build the best product possible because I know that people actually want it because they paid me. So I'd recommend starting with your main course offer first and then building out the rest later unless you already have an audience, then you can work out the numbers in the math there. So let's talk about how to get traffic now. That's the offer buffet. How do we get traffic to our offer buffet? So number two is to generate traffic and leads. I'm gonna break this out into two phases. And again, this is assuming that you're starting from the ground up but you can skip to whatever phase that you're at. So if you're already at phase two, then just go straight there. So phase one is you are scrappy. You're looking to land your first few clients. Phase two is you validate your offer. You've got three to 10 clients or so. You figured out people want it by them actually paying you and now you wanna build a traffic system. So let's discuss each phase. Phase one, your goal is to get your first sale on your main course offer. And ideally what you wanna get to is three to 10. So the traffic methods that you use are gonna be 100% manual and unscalable here. And that is how it's supposed to be. I get very irritated when people like reach out to me and they're like, how do I like hire a salesperson? How do I pay for ads and like hire a team? And they've never gotten their first sale. They don't even have any money. Like the people who ask about like scaling a business don't even have their first client are just silly. So everything we do here is gonna be manual and unscalable and that's how it's supposed to be. So here's what to do. You're gonna create a Google Sheet and all you're gonna do is list out the following from hottest to coldest. So you're gonna audit your existing assets. So the first thing you're gonna do is take your top three to five case studies and list them out. And if you don't have three to five case studies, then use your own personal case study. Existing clients and customers if you have them. Anyone in your direct network that you feel are a fit for your offers or your offer if you're starting with just your main course. Any leads that you've spoken to before that could be via call or via chat. And anyone in your email list and your social following if you have it doesn't matter how small it is. Just audit your list and be like, oh, this person looks like they're a fit or I've talked to this person before or I know something about this person that makes me feel like they could be a fit for this. So list this out in a Google Sheet from hottest to coldest and you can also like label it like what they are here. What you're gonna do is sell before you build like what I said earlier. This is the most efficient way to create the best product because you're building the actual thing that your perfect client wants instead of guessing. So you're selling it first and then you're only building it once someone has paid you and said, yes, that's exactly what I want. Now what you can do to sell it is reach out to people with a personal message like the one below here. And so you're gonna reach out, you're gonna start with the hottest and you're gonna work your way to the coldest. So what you're gonna do is use something like this. Hey name, I'm putting together a new, let's say it's a one-on-one offer. I'm putting together a new service helping online coaches to get the outcome, right? Sell without the phone, sell their high ticket offers without the phone. You're an online coach, so I thought it might be a fit. Would you be open to discussing something like this? Okay, if they say yes, then you hop on a call and then you walk them through the process and you invite them to work with you, okay? So you should be having conversations with interested and ideal prospects to get a feel for your messaging and your offer. And you wanna get on calls to collect market feedback because if you don't get on calls, you try to close through chat like how I do now, it's not gonna work. You need authority and positioning in your market to do that. And you also at this stage when you're launching a new offer, like I said, unscalable and manual, you're trying to figure out what is the right offer. So you're trying to get that live market feedback. If your perfect client says no, like if you go to your hot list and you start with your top case studies and they're like, no, this doesn't sound interesting, figure out why and what would have made it more appealing because if your perfect person says no, then your colder people are not gonna say yes, right? You wanna make sure like if you're reaching out to someone it's perfect for, why did they say no? And so what you're gonna be doing is tweaking your offering and your pricing and your messaging based on feedback. You're gonna iterate through this process, you're gonna keep having conversations and you're gonna keep pushing until you get your first sale or sales. So this is actually a conversation I had with a previous client who is now a friend when I was just recently launching my email Rainmaker Mastermind. At first it was called the internet Rainmaker Mastermind. And so I sent that out to a few clients and they all had this like similar feedback which tells me something, right? They kept saying internet Rainmaker that I can't tell what that is, it sounds broad, it sounds generic. And so you can see here internet Rainmaker is just an offer, email Rainmaker to me is the group in the longer term brand. And so I'd consider changing it to that. And this simple change, like I was, I maybe got like two or three people into the Mastermind before I made this but after this, we're up to 25 people in the Mastermind over two weeks. So just having this conversation with a previous client and getting their feedback because he's an ideal person to be in the Mastermind. I went from barely selling and like trickling in to just like a very simple change to just, you know, going through the roof. So I went from selling a spot here and there to getting 25 people in a couple of weeks. And the idea here is you want to validate the offer with the most ideal people and get their feedback before you do a hard promo on a public stage to a colder audience. Because if you do it on a public stage to a colder audience and it falls flat then you kind of feel silly, right? So if you don't have any audience at all which I don't really believe like everyone has people in their network if you're watching this video you probably have somebody in your network at least in this list here that you can reach out to and get their feedback on. But if you don't, if you absolutely have nobody you have to make it, it's gonna be a bit harder, right? You have to do cold outreach to your ideal people. So I like to do cold outreach through email and LinkedIn. And the best way to do this is creating a piece of content. This could be like your sample where it breaks down your protocol for getting the outcome of your main course. So now you're kind of creating your sample ahead of time and it should be targeted to the who that you chose in step one. And what you want to do is include any case studies whether that's your owner or clients for proof as well as a detailed explanation of the protocol. And you're gonna use this document to build authority while you're prospecting. So here's an example of one that I use is the document that I showed you earlier. I was sending this out to cold traffic and I also sent it out to my email list and audience first but I sent it out to cold traffic and it resonated. And so then I turned it into a book and I started running paid ads to it. So it resonated in terms of engagement and people bought off of this doc. So that's an example of a sample offer or a guide that breaks down your protocol. And you're gonna use that to reach out to your ideal person. If you don't have an audience, right? You only want to do this if you just have absolutely nobody to reach out to. Now all you're doing here is you're simply choosing someone that you want to help and creating something that solves a problem for them and asking them if they want your help with implementing it. Don't overcomplicate this, right? That's all this doc is. It's me listing out what I do, right? Here's who it's for. Here's the outcome. And then the protocol is like down here, right? The steps. Here we go, step one, step two. This is how I get results. And at the end of this doc, there's a summary and invitation to work with me, okay? So all it is, it's you're choosing someone to help, you're creating something that solves a problem for them and you're inviting them to work with you on implementing. So that's phase one. Go through this, like don't overcomplicate it. These are the steps. I use this all the time on my own offers too. Phase two, once you've got your first three to 10 main course clients, you need a system for generating consistent traffic. There are five pieces to this system. You have emails, which are auto responders and sending a regular email to your list, three times or more per week. Ideally you're doing this every day. I send at least one email a day. During a promo, I'm sending two to four emails a day. So at least one email a day is for me, but you can send three times or more per week. Social, you're gonna pick a platform and post organic content three times or more per week. You're outreach, so you're reaching out to people who don't know you. So you're finding and reaching out to your perfect clients every day and you're sending them the sample offer if you have that. Colabs, so this is you doing joint ventures with other people who have access to your audience. Ads, so this is the last because you don't wanna, I don't like to start with ads. I like to start with organic first, the first four methods here. But you can turn your sample offer into a book funnel and run simple ads to it. So let's walk through each of these. Email, this is the centerpiece of everything I do if you haven't been able to tell already. But you should have both an auto responder strategy, so auto responder sequence is set up and live broadcast emails that you're sending out, ideally every day, but three times or more per week. So first what you need to do is set up your opt-in funnel. And this is just how you collect emails. So here is an example of one. This is my no sales calls book and this is an opt-in funnel. So this is the opt-in page, okay? So the opt-in page and this is a thank you page and I'm split testing this, but right now there's a self-liquidating offer which is an offer that pays for my ad cost. So there's $27 here and then there's a $37 upsell. And then once someone opts in, there's a welcome sequence. It's a five email welcome sequence once they join my list. So if you wanna see this, just go to nosalescalls.com and opt-in, you can see this entire sequence. Now the opt-in page, it needs to offer something of value. This is your sample offer in exchange for their contact information. So if I go back here, this is the outline. The headline tells them what they're getting and it's very clear. By the way, this converts at 62%, okay? So the free book, no sales calls, calls out the title of the book. Then there's the hook, which is, and here's how to enroll clients, four to five figure clients every day without calls. There's an image of the sample. So I found especially with digital products, this is important because digital products aren't tangible. It's just like buying access to something. So I hired somebody on Fiverr to create this for like 10 bucks. The copy calls out to the old plan versus new plan. So the old plan is they're always on calls to get clients and the new plan is get clients without the phone. Okay, that's what we're doing here. And then here, the form collects the first name and email. So this is one of my pages. This page here, as you can see here, 59 to 64%. So 62%, let's say on average. And this converts like crazy. And it's quality people too because they convert into the different offers once they join my list. So the thank you page, like I was saying is either a self-liquidating offer which pays for your ads or a VSL. So this is actually a VSL for you're watching this. This is a thank you page of the VSL that has an application that leads to my main course offer. Now both of these work, I've used the SLO funnel more than SLO thank you page more often, but I'm split testing now to see which works better in the long run. So I'm trying to see if signing people straight to like an application or a main course offer works better than trying to turn them into a customer first and upsell them later. So this is an example of, I think the one that I just showed you. Yeah, this is a self-liquidating offer. Thank you page. Now let's jump back in here. I have, as far as the welcome sequence goes, I had different variations of this, but the current one for this funnel, again, you can just opt in and see it for yourself. But the current one is five emails. First email just gives them what they opted in for and tells them how I can help them whenever they're ready. The second email is like one sentence long and it asks a question to open a conversation. And so what you wanna think about here is what are the three things that you need to know about your client or the prospect to figure out if they're a good client and ask a question that gives you most of those answers. So a question that I ask is like, hey, first name, do you have an email list of a thousand plus subscribers? And the reason I asked that is because my best clients are people who already have some kind of email list. If they say no, I don't, then I can send them to a training on how I can help them build their first, their email list to their first thousand subscribers. Email three tells them I'm putting something together and ask if they want to join to my main course offer. Email four tells them it's like a direct offer about my main course. And my email five reminds them one more time about my main course offer. So go to nosalescause.com, opt in if you wanna see the flow. For auto responders, I have three main sequences that I set up. So the welcome sequence, this is an example of a welcome sequence. Someone opts in for your sample offer, you wanna thank them, welcome them, invite them to buy your offer. I have abandoned cart or abandoned call or message sequences. So this is when someone starts the checkout processor, starts the call booking process and they put their email in, but they leave, they don't complete it, they get busy or whatever. So I remind them to come back and I give them an incentive. So like some kind of bonus or like a special deal or something. So I do three emails and after that they're just on my list and I just email them ongoing. And there's also like an upsell offer. So someone buys something and you invite them to the next thing. And all I do here is I thank them for buying the first thing. I make sure that they received it and I invite them to the next thing when they're ready. Now that's the auto responder sequences for your broadcast emails. You wanna send three times a week minimum. So this is how you stay in touch with your audience and you warm them up to buying from you over time. So you're building the bond and every email that you send builds that bond a little bit stronger until eventually they're ready to buy. So what do you email about? Well, you can check out my emails if you want some ideas for what to email about but you can tell stories. You could document what you're working on. You can share wins and challenges. You can teach something. You can share a new perspective or insight. You could be entertaining. You can make people laugh. You can share a controversial opinion. And really there's three main buckets for your email or your content. Your goal is to teach, inspire, and or entertain people. So some emails will have like a mixture of all those. But a lot of people just default to teaching, right? Like how to stuff. But that's not the only style of content that you have to do. That's actually the style that I use, I would say the least amount. So teaching, inspiring or entertaining people. Those are the three main buckets. If you follow me on Instagram, like the main thing I try to do there is both inspire and entertain. And just a tiny bit of teaching, right? So I use my Instagram stories to do that. Now at the end of every email, what you can do is invite them to one of your offers. So this is another thing I learned from Dean Jackson as you can see here. This is called the super signature. So it says whenever you're ready here, three ways that can help you make it rain for your business. I have a free offer. I have my main course offer. Then I have a higher, even higher ticket main course offer for one-on-one. So as you can see, even when I'm not directly promoting something, I can still generate sales because I'm inviting someone to work with me. So that's an example email right here. Now what you can also do is republish your email as a social media post to get more impressions without more work. So this is my email here, okay? And as you can see, I posted it to LinkedIn. I got an extra 1,500 or so impressions. So I'm taking the email, I'm reposting it to LinkedIn or whatever social channel you're on. I'm getting more impressions. And if you're wondering right now, like, hey, is that gonna piss people off? No, because they're really not watching you as much as you think. So the average email open rate's about 20% or so across different industries. And that means 80% of your people aren't seeing your emails. So they might be following you on another channel. So we wanna post it to get extra impressions if you're active on another social platform, okay? So that's email. Let's talk about social. So social, your main priority should still be your email list. But how do you grow your email list? Well, we need to go where people are already hanging out and give them a reason to jump over onto our email list. So the way that we do that is we publish content on social media. And what I would recommend is pick one channel. I broke this rule and I wish I didn't because I would have been a lot further along now. But pick one main channel that aligns with your personality and where your market is hanging out. So if you like to write, choose Facebook or LinkedIn or X, but also keep in mind like your audience or if the young kids, they don't hang out on Facebook. So maybe if you're targeting a really young audience, you don't want to do that. So it's a balance between your preferences and where your markets hanging out. If you're comfortable on video, you're gonna choose something like YouTube or Instagram or TikTok. Now what you wanna do is no matter what the platform is, optimize your headline, your bio, your profile photo, your cover photo and you also wanna link to your sample too. So I use LinkedIn a lot. And if I go to LinkedIn here, you can see mine. If I go to my profile, you get the cover photo here and the headline and then the bio right here. And the featured section too. I can link to my VSL here. I can link to my email list and my appetizer offer. All right, so you wanna optimize those areas. You want it to be like a little mini website almost or a little mini sales funnel. And once your profile is set up, you can start publishing every day. And what happens is as you're publishing, people are checking out your profile. So you can see here, 2,487 people viewed my profile. Now this would cost a lot of money because I think the average cost per click is like 12 bucks or something on LinkedIn. So this would have cost like over 20 grand, like 30 grand or so. So that's very valuable traffic. Focus on one platform, you wanna optimize it and then your publishing content and you can also take your emails like I mentioned earlier, republish them onto your chosen social channel for more distribution. And you wanna focus on one platform for six to 12 months because it's a lot easier to build a second platform once you have an audience on one. That's why I wish I stuck with one a lot longer. So don't attempt to be like Hermosie or Gary Vee. I know they talk about like posting all the time on all these different platforms, but keep in mind they pay a lot of fricking money for their content team. So they're paying six figures a month through their content team. So if you need content ideas, just go back to the email section. It's pretty much the same thing. You can even just take your emails and republish that to the social channel. And so reminders are things like document your journey. You wanna test different hooks and stories. And another thing you can do is answer questions that your market has. So any questions that come up from your audience or people DM you with questions or reply to your emails, you can take those questions and then answer them in a piece of content. So with every post, remember that you're looking to teach, inspire and or entertain. Now one thing to keep in mind as you're doing this is content, it can't seem very tedious at first, but it's like a snowball. It just snowballs over time and it's, and content's like a muscle. The more that you flex it, the better you get and the faster you get. Okay, so that's social. Now we talk about outreach. Outreachers like virtual door knocking. So the best way to do this is to lead, like I mentioned earlier with the useful piece of content. So if you created your sample offer, this is a perfect opportunity to use it. If you haven't yet, now it's a good time to create one. So what you wanna do is keep it ungated at first, meaning you're not sending them to an opt-in page because if they're a cold audience and you have no positioning or status built up, they're not gonna opt in. So this is an example outreach message that I used that led to 30K deals. So it says, hey, this is on LinkedIn by the way. Hey, first name, thank you for connecting. I'm always looking to connect with sharp folks. I was intrigued when I came across your profile. I specialize in helping professional service providers sell their offers without needing sales calls. We've used email and chat to tap in sales from 500 to 50K so far. You can see a few case studies and a full breakdown of how we do it here. And this links to this doc. If you'd ever like me to set this up for you or you just like the jam about how it would work in your business, please let me know either way it's great to connect with you on LinkedIn. So notice how it's to the right person, it's direct, it leads with value and it ends with a soft invite. When you do this right, it leads the conversations like this. So this is a guy that actually bought this offer. It's a 30K offer. And he was just saying, hey, it looks awesome. You're pretty chill. I think it'd be cool to work one and one to dial stuff in. What's the cost in timeline? Then we went through that conversation. So what you want to look for if you're sending this to cold traffic is three to five booked calls for every hundred people that you reach out to. Now what you can do, the picture here, this is a picture of automation. You can leverage automation tools to help you scale up and save time. But it's against, I think every platform's terms of service, they don't like to use automation. So if you use it, be careful and you didn't hear it from me, okay? So that's outreach and how to do it properly. Then we have collabs or collaborations, right? So you're doing like JVs with people. So what you're doing is borrowing the audience of people who have access to your market by doing collaborations with them. This is really powerful because you're borrowing the trust and authority they already built up. So if you think about like a friend recommending you a product, you're way more likely to buy that than just some random ad or some random person telling you to buy this product. So you're borrowing the trust and authority from another person who has access to your audience. So there's creators and builders out there who are always looking for a new and relevant content to share with their people because if they do, it positions them as a hero, right? They're bringing new stuff to their audience. That's useful. So if you can help them and bring a new content or a new angle, you're gonna get exposure to a warmer hot audience. So in the last one to two years, I've done this with people who have big audiences, people like Justin Welsh and Dan Coe, Dakota Robertson and Chase Diamond. They all have access to my ideal customers and clients. So by me doing like a free training for their group, I was providing value to their people and because it didn't directly overlap with their stuff and compete with them because I was talking about email stuff and they don't always talk about email, they had me on and I could share my stuff and I could plug my email list at the end for people to learn more about what I do. And so this is what you can do too. You wanna find people or find an angle that you can come at where it doesn't directly compete with what they're doing. So you could call these people competitors, some of them do similar things to me but because I came in with something new to share that didn't overlap with their stuff, they were happy to have me on. And this has resulted in thousands of new people joining my list and many of them becoming customers and clients. So what you wanna do here is have these ready. You wanna have your sample, offer ready, select the guide or a reason for someone to give you their contact information. You wanna make a list of 100 people who have access to your audience and this could be like podcast or group owners or service providers, coaches, creators, et cetera. And you wanna reach out to them and offer to do some kind of free training or content for their audience on a topic that supplements or complements what they already do. So here's an example that I sent out. There was a friend who did a launch of a new cohort and he had access to people that could benefit from my stuff. So I offered to share some things or do a training around monetization posts and emails. And you can see here, he was pretty pumped. He had me on, we did the training and a bunch of those people ended up joining my list and joining my audience and following my stuff. So notice here, there's no like exact template that you're gonna use for every person. So just be real human, like what can you offer that doesn't compete with what they're doing to provide value to their audience? So personalize it, make it conversational and make sure it doesn't compete with what they're teaching or doing because there's no reason to take you on if they do and makes them look like a hero to their audience and that's what I'm doing here. So depending on your niche or your offer and who you link up with, borrowing someone's audience this way could be the fastest way to get the next 100 to 1,000 quality subscribers. Okay, so this is really powerful if you do it the right way and you reach out to the right people. Now last part of this of the traffic system is your ads. My ad funnel is extremely simple. I create a sample offer as a guide and I send it out to my audience and call the outreach to test resonance. Once I know it resonates from engagement conversations and ideally sales I turn it into a book. So that's step two. I turn it into a book like I showed you what the No Sales Calls book. To do that, I create a table of content and intro and a conclusion that I hire a Fiverr freelancer to format the book and create a 3D mock-up version of it. And the reason we do a book is because books have this objective and tangible value. People know what books are, they understand them, they understand the value of books, like they're used to paying $20 a book or whatever. They understand it more than like a PD of checklist or a free course or training. There isn't like an assigned value to that. A lot of people have never taken the course or training before. So books people understand, that's how we use it. So once we create the book, then I create an opt-in funnel that goes exactly what I showed you with the opt-in page here, then the thank you page and then my welcome sequence. So all I'm doing is running ads to that book funnel. And the ad is really simple too. Let me show you what the ad looks like. This is the ad, I haven't touched this. And it's getting $2.25 leads. This is the ad, it's a picture of the book. Very short copy, okay? Calls out the audience, here's the old plan, here's the new plan. If you like the new plan, often for the book here. So let me hop back into the doc. That is, that's the funnel. And remember that my priority here is this should be to grow my email list because I can sell my offer but they want someone is on my list. I can sell my appetizers, my main course offers. So that's the traffic system. I just showed you the five pieces. Now that you have traffic and leads coming in, you need a system for converting leads and customers into clients. So how do we do that? Well, my sales and conversion process is pretty simple. There's a piece of content that goes out. There's a conversation that's had, whether it's through phone or messenger chat. And then there's an invitation. So there's an offer doc or an offer sent out with details. Now, similar to the traffic section this happens in two phases. So I'm gonna go over both of those. Phase one is you are new to a market so you will get on calls to convert. Okay, like some people come to me and they're like, hey, can I just go straight to booking or straight to closing deals without calls? No, you can't, right? It depends a lot on your proof and your positioning and the status you have built up. So phase one is you're new to the market, no one knows who you are. You're getting on calls to convert. Phase two is you have a solid audience, proof and positioning, and now you can convert without calls because you've been posting content for a while and now you have that positioning and audience built up. So phase one, your goal here is validation and proof of concept. Once you get validation, which is someone's paying you for your offer and you start building, then you can start thinking about like phase two and moving on to that. But the word scaling and automating should not be in your vocabulary as your only goal here is to convert your first few clients. So how do we do that? What's the process? Well, you post a piece of content or you create a useful piece of content like your sample offer around your protocol for getting results and you send it to your ideal clients. That could be a piece of content. The conversation is you get on the phone with people and you have conversations with anyone who shows interest and is a fit for what you offer. And an invitation is you extend the offer to people that you can actually help. Once somebody pays you, you get to work and you deliver on what was sold. So I already laid out the tactical steps here. This is the same steps as what I covered in the traffic section where you're going out to your, you audit your existing assets in your audience and you reach out to those people first. That's what you're doing here. Okay, so I'm not gonna go over that again. As you convert and deliver it more for clients, you're collecting case studies and you're publishing more content and you're publishing the case studies as more content and you're attracting more clients. So it's a bit of a flywheel. Now, as you do this, you're also building an audience who knows you for the results that you get. So as you're delivering for clients and you're getting results and you're posting about it, that's where you develop the positioning and authority in the market. And then once you have built that up and you've gotten three to 10 or more clients, then you can go on to phase two and you can start closing without the phone. So if you're starting from scratch, depending on the person and your niche and what you do, this could take three to 12 months or more. Like sometimes it could take 24 months. Okay, this is business. It does not happen like this. Otherwise everybody would do it. Now, phase two, once you have an audience and proof and positioning built, you can introduce the no sales call system for closing high ticket deals without sales calls. So you don't need to completely eliminate your calls. I probably close about 90 to 95% of my deals now without calls and I only get on the phone with like people who just have a couple of questions. But this does give you a lot more leverage in your sales process. So once you install this system, your daily focus becomes publishing a single piece of content. That content becomes the engine to fill your inbox with interested leads and then you only spend your time talking to people who are warmed up and ready to go. And so this means that you're able to close even high ticket deals right from your social media or email inbox. And I've used this to enroll clients from 1,000 up to $50,000 using just my typing fingers. So this is an example of a $30,000 client wired me money. We had never spoken on the phone before and here's proof a few days later after he sent it. And best of all, I'm able to do this. I'm able to save a lot of time and energy. I can do this while I'm traveling or hanging out with my friends and family or I'm just watching TV on the couch and just overall living my life, I'm able to close deals. And I think that's what's attractive about this to people, but you don't just skip right to this. So to understand how this works, and I have this little image, this is like, if you've played video games before as a kid, this is like that health bar. So just think of this like the bonding bar. The more expensive your offer is, the bigger this bar is. And so your job is to push the bar to as close to full as possible. The closer it is to full, the easier your offer is to sell. And this is how I'm able to sell really expensive offers which is 30 to 50K without a call. It's not a magic script or a campaign. It's because I put in the time to fill this up and that's why daily emails and daily content is so powerful. Because every time you post a piece of content, you're filling this bar up little by little. And this is also why celebrities like Kylie Jenner, they can do billions in sales on subpar products because they've spent so much time building this bar up. The Kardashians and the Jenner's have so much face time built up with their TV show and their ads and their social media that people will buy their stuff. They don't even know what the product is. They'll just buy it because it's their name on it. If they sold like a spend a one-on-one day with them, I bet you they could charge like $100,000 or more for that. So your goal is to fill up this red line. So how do you do that? Well, frequency and stellar marketing. The more someone sees you, the stronger the bond is. Like why do you think you're close to your siblings or your parents, right? Or people like this, celebrities. So this is why daily emails and content is so powerful because you fill up this bar quick. If someone's emailing once a week or once a month versus someone who's doing it every day, the person who's doing it every day builds up that frequency a lot quicker and therefore the bar a lot quicker. So how do you do this? Well, you're prospecting every time someone sees you, right? Prospecting, posting content, sending emails, publishing videos. Videos are actually really powerful because when someone sees you and hears you on video, there's a different effect to just like reading your stuff and then also having conversations with your market either through chat or call. So pretty much everything we discussed in the traffic section, if you're doing that, you're filling the bar up and every time you do marketing activities you increase that red line and your goal is to fill that up as full as possible. And at that point, that's when you can close it out the phone. So if you do this correctly, stellar marketing reduces the need for pushy sales to the point where sales is like taking an order. It's just like showing up and like my DMs are like, someone reaches out, they already know the offer. They're like, hey, how do I sign up? But I just send them the link. So you don't need pushy sales calls if you do marketing correctly and then the stress melts away. So now you can see why this happens in phases. You can't just jump straight to doing this because you haven't filled up this bar. You're likely on empty if you're just starting out. So the process is very similar. Content, you're publishing content every day to email, social and ads and or you have a longer form piece of content as well. Conversations, you're having chat conversations with qualified folks who show interest and invitation is you can extend and offer via Google Doc to the people you can help. So here's an example of like a Google Doc offer. Let's just do this one here. This is a Google Doc offer for one of my programs. Okay, so you can see it's on here. This is for a multi-thousand dollar offer. And I send it over to people who I think I can help and someone pays and once they pay, we get to work and I deliver on what was sold. And that's it, okay? So an example of content that could be organic or an ad or both, you should have both of those going once you get to this point. So this is an ad, you can just look at my social media for organic content. Here's a conversation, right? So I sent out an email, this client responded. Hey, let me know the details. Here's what I want to do. My invitation, I sent a link to the offer doc here. Hey, the full details, including the investment is here. Let me know what you'd like to do after reading through it. Got it, let's do it. Wire, 19K. So you can see here, that's the conversion and that's the process. When you get to this point, like I said, it's like taking an order. Okay, like there wasn't much convincing here. I sent two sentences and a doc. So that is the phase two of your conversion process. Now, one more thing I want to talk about is ascension, right, going from leads to customers to clients. So ascending people from a lead to a customer into a client. So first, a lead is someone who's given you their contact information. A customer is someone who has transacted with you so they bought something from you but maybe they're not spending personal time or energy with you. And then a client is someone that you're spending that personal time and energy with to help them reach the desired state as fast and easy as possible. Now, the easiest way to get a client is to first invite your happy customer to stay on board with you. This is why I like to try to get people to become customers first because with my appetizer offers because once they're a customer, it's like a little invitation to get them to buy even really high ticket stuff. So the easiest way to get a client is invite your happy customer to stay on board with you. Now, here's what my sales funnel looks like. I have a sample offer, the book that I showed you a few times. It breaks down my protocol and way of getting results in my main course. Then I publish content every day that gets people to download the sample. Once they download the sample, which is the book, they're now on my email list or now a lead because they've given me their contact info. Once they're on my email list as well, I can invite them to join my one day Zoom party appetizers, which is when they become a customer. At the end of my appetizer, I invite them to stay in one of my main course offers, which is my email rainmaker mastermind. That's a client because I'm spending time every week with them. In the mastermind, I then invite people who want extra help. Maybe they want some done for you work done or maybe they want one-on-one consulting or advising. I invite them to book one-on-one time with me where they become an even higher level client. So you see the ascension of how it goes. Now some people will download the book and jump straight to something like this. That's something I'm testing right now. But if you are asking me for the easiest way to get a client, it's first to create a customer. So when inviting people from one thing to the next, I have something called the thank you next. And it works like this. It works like crazy, by the way. So it looks like this. Thank you so much for joining me on whatever the sample or appetizer was. I don't know if you actually use it, you're gonna get the result that benefits their life, however you set it would. Now the next challenge people typically have is the next challenge. And that's what we cover in the next thing. You give them some quick details and then you ask them if they wanna join. So here's an example. Thank you so much for joining me on the one hour offers training. I know if you actually use the framework, you'll be able to create better offers that sell super fast. Now the next challenge people typically have is they don't know which offers to build and in what order. They don't know whether to start low, mid or high ticket and they don't know how to properly sell it. So that's exactly what we cover in the email random maker mastermind. Together we're gonna build out the offer buffet and the system to sell it. I'm gonna show you how I use email social media to sell even high ticket offers without sales calls. Would you like to join us? So notice it's not like a hard pitch or like hurry, the supplies last or there's no like icky feeling. All we're doing here, the reason we call it the thank you next is we simply thank them for being a customer or a lead and we invite them to stay on board as a client when we tackle the next challenge together and they get a higher level of support. So you can and should be doing this for every offer free or paid. I do this for every offer free or paid. If you go through my stuff free, then at the end of the free stuff, I invite you to an appetizer main course. If you go through an appetizer, I invite you to the main course. If you go through the main course, I invite you to a higher level main course. There's always a next thing. So at the end of my samples, I invite people, my appetizer, I invite people, every main course I invite people, every good offer solves one problem and opens up new problems, right? Like this iPhone, for example, what are some new problems I have? Well, I need some headphones to listen to music, right? Or take calls or I need certain apps or I need a certain like phone cases or whatever. So there's always new problems when you solve one problem. It never stops. There's always a new problem and every new problem is a new potential offer and this is the entire game. Is your solving problems that creates new problems and you create offers that solve those problems and that becomes your business, okay? So summary and how to scale up. This is a summary of the steps I follow to build a multimillion dollar one person consulting business. We create our offer buffet. So you pick your who, you create your main course, then your sample and your appetizer, then you generate traffic and leads. So you go through phase one to get your first three to 10 clients, then you go through phase two to set up the five parts of your traffic system. So your email list and social profile, then you publish content every day on email and social and you're finding and reaching out to your ideal clients every day. You're doing collabs with people who have access to your ideal clients. You're running paid ads to your sample offer to grow your list faster and that becomes your traffic and lead gen system. Then you're converting leads into customers and clients. So first you go through phase one for converting your first few clients you're getting on the phone, you're talking to people and then you go through phase two once you have the positioning and that bonding bar built up from doing marketing and you're converting clients without calls using content, conversation, invitation. And then you build a system to ascend your leads into customers and customers and clients and you can automate a lot of that too through your email system. So what should you be doing every day? Every day you should be publishing content via email and your social platform. You should be making offers to your leads to convert them into customers, making offers into customers to ascend them into clients. You should be able to help your clients kick ass and document the case studies and share those case studies in your content to attract more clients. You're growing your list by offering something useful in exchange for their email. You're paying for advertising to buy back your time and speed up acquisition. Then you can hire a VA to help you with admin tasks. That's what I do is I have a couple of VAs that help me with that stuff, customer support, anything repetitive and you're staying in the pocket and you keep firing every day. So when it rains, it pours. It's gonna feel like maybe for months if not a year that nothing is really happening then everything just happens all at once, right? It's like it just like comes out of nowhere. It feels like that. So once you find that momentum you strap the F in and you push as hard as you can. You don't wanna let your foot off the gas once you find momentum because momentum is hard to get back if you lose it. Now if you took, if you take your foot off the gas if a competitor was watching you and takes notice they can steal market share from you and eat your lunch. So every day you wanna be pushing, marketing, selling, working on creating the best product or products as possible and that is how you win, okay? So you're probably wondering like case studies who's been through this system? Who has this worked for? These are a few of the case studies. So one person, this is a client in my mastermind Etienne he runs a company called Desire to Trade. Before he was selling through sales calls and webinars he had roller coaster revenue. I think he was making around 150 grand a year. So he'd have a great month and he had a crap month and emotionally and mentally it was very exhausting. And he used the protocol here and went through this. He did $83,791 on a new offer in seven days. And he increased his annual revenue almost three X from 150K to 417,000 in 2022. And he's no longer doing live webinars or sales calls he's selling all through the methods in this guide here. So Etienne is a trader and a coach he was doing well selling his programs but he was really exhausted and burnt out from the selling process. And he went through this protocol and now he's making a lot more money with a lot more time and energy to do what he loves which is traveling and helping his clients out. So here's just some conversations from him. This is another friend of mine. He's a client as well. Alejandro runs an agency called Digital Napkin. So he only had his agency service before which takes a lot of time and energy to deliver. And so he created a more fleshed out offer buffet. He launched the group coaching offer which sold 138 grand in 45 days. Really sharp guy, huge heart. He has a Christian based offer. Now he works with Christian based entrepreneurs and he's helping them with growing their groups and growing their audiences and monetizing that. So this is him when he launched 54K cash, 84K in payments over the next 10 months. So that's like the continuity stuff I talked about earlier. Tom, another client of mine, Solo Copy Foundations is his company. This is actually a company that he just started from scratch and has over a decade of experience as a copywriter but he only sold copywriting services and he wanted to create a more fleshed out offer buffet. So he launched a cohort based course teaching other copywriters how to basically do what he did. And he went from zero to six figures in five months getting all of the students through his tweets and DMs and then he also bought his dream home here. So he launches from scratch and he didn't have a very big audience. I think it was like a thousand people at the time on his Twitter, didn't have an email list. And so he went through and you can see here this is a new house that he bought and he launched this program from scratch. Francis runs the digital nomad newsletter and group. So he was a copywriter as well. I've a lot of copywriters on my list getting great results for his clients but was stuck around the 10 to 15 K a month mark and was doing everything like manual outreach or sending cold messages and doing all the work for clients. So he wanted to launch a community of different main course offer that was one to many. He got to 70 members from scratch, paying 199 a month nearly doubled his income without doubling his hours. And he signed all of his members through Facebook posts, messages and emails. Now he was already doing okay. He already had his service. He was doing multiple six figures a year. Then he bolted this on for 15 K a month profit stream. And then he also just recently launched a higher end 5K offer that added an extra 20 K a month. And so instead of being stuck on sales calls he gets to spend his time traveling now to different countries and hitting the beach. And he also does martial arts like Jiu Jitsu and Mu Tai. Ken, this is another stud client. This is one of my good friends now. So he sold his agency. He had an agency that he grew to 5 million a year. He sold it. He wants to get into consulting but he was starting from scratch. So he had the track record but didn't know how to package it up and sell it. So he rebranded to the remote solopreneur. He launches community. He signed 50 plus members at a thousand to $5,000 price points all through LinkedIn posts and DMs. He also sells a $12,000 cohort, a premium one-on-one offer that's like 15 K a month. His audience is growing. I think he's bigger than me now. I think he has like 20,000 plus on LinkedIn. And he's becoming known as the guy for building remote service-based businesses. Now he's hitting six figure months, which is awesome. So he already had success in another industry. He built and grew and sold his agency but he was starting this consulting side of things from scratch and I consider Ken a really good friend now. So those are some case studies. There is a bunch more but I don't want to bore you going through all these but so what do you do next after going through this? You have three options the way I see it. Number one is you can decide that building a million-dollar business with this structure and building a million-dollar email list is of no interest to you. And if that's the case, then that's fine. Continue on with your life, have a good time, right? I wish you all the best. Number two is you can take the protocol I laid out here and give it a go on your own. This is not brand new stuff. I did not invent this. I have just found a way to get it working for me and my clients. So you can see everything I'm doing here. You can probably figure it out if you're sharp and you really wanted to. However, you will make many unnecessary mistakes and you will likely spend extra years trying to piece together different things on your own. Or number three is you can take the easiest path and work with me. My best clients, they're dead serious about success and they want it as quickly as possible. They value speed of results, not just getting results. So we don't mess around. If you work with me, we'll build everything out together. You're gonna be held accountable for doing the work. I make all of our members post stats every day, like their content, their leads, their sales. And so I want all of my clients to win and win big. And so we're gonna keep you accountable. If you join the group, you're gonna be expected to show up and actually do the work and build this out. So if you do want my help with this, go to email rainmaker.com. That's gonna take you to a short application. And no matter if you're a fit or not, I'm gonna reach back out to you with more details on the next steps. And if it does seem like a fit, I'll tell you more about what that looks like. Okay, so what do you get? As a mastermind member, you get access to the entire protocol and curriculum to build out your offer buffet and your email sales process and get it selling quickly, your offer buffet. You get access to proven assets that help you close deals and start selling immediately. You get access to a private community to get daily direct help in structuring your offer's campaigns, creating, ascending, retaining customers and clients and whatever else that you need help as you build. So you get access to those weekly and monthly calls to help you execute and save years of time, effort and guessing in the process. You get access to new training that will help you separate yourself from the pack and help you with the different things that you need as you're growing your business. And you also get access to me via one-on-one call every 90 days to stay dialed in and stay focused. So this is the group here. There is, we have 25 so far in the classroom tab, there's a core curriculum. We have monthly themed trainings. And then we also have weekly office hours. Okay, then we have a group where you can ask questions and get help on anything that you need help with. So you can see here, he has a Google doc and a checkout page for a promotion he's running and I'm getting in and answering questions and making sure that it kicks some ass. So clients who have gone through this protocol add between $100,000 to a million dollars to the annual revenue within 12 months. Depending on where you're at, you're getting plug and play marketing and sales systems. You're getting a network of highly skilled and determined entrepreneurs. And you're getting clarity and focus so that you can execute as quickly as possible and not spin your wheels for an unnecessary amount of time. Now, this is for highly motivated marketers, entrepreneurs and experts who want to build a six to seven figure business while staying lean, profitable and capital efficient. The investment right now as you're watching this, it is November 9th, we increase the price every 25 members but it's $275 a week. You get a bit of a discount if you pay in six month increments but we have 25 members right now as of type in this. So if you'd like to join us, go to email rainmaker.com, fill out the short application and I'll be in touch with next steps. Okay, so here's some FAQs. I won't go through this and bore you, just read through this doc. If this is of any interest to you and you can go through this and if you have any other questions, you can add it to the application when you fill that out. But if you'd like to join us, go to email rainmaker.com, fill out the short application and I'll be in touch with next steps. But this is the exact protocol. I hope this was useful. This is the exact protocol that I use to build a multimillion dollar one person business sending one email a day. I don't have any full-time employees. I do little to no sales calls. I spend very little in ads. Even the ad campaign that I showed you just now was $30 a day and I stay extremely lean, profitable and capital efficient. So if you want to join us again email rainmaker.com and I can't wait to talk to you.