In this video Ian R Clayton covers propitiatory strategies used to publish travel stories, tourism news and hotel products, event, packages, specials and promotions.
It is a strategic video covering deep concepts of information marketing, defining information by source, format, media and promotion. In this very special insight Ian show you how information has many sources and can be re-purposed for specific markets. Each format can be distributed via multiple media channels and further published out to your own social network as published with Press Releases that can be picked up by several hundred traditional media outlets, both off line and online.
This is a private insight shared here for the first time on http://TourismMarketingMachines.com - a free services helping hotel and tourism companies as well as holiday destinations, understand and use the new digital media and the cloud.