 My name is Brian Opeo. I'll be taking you through print media. What's next for print media? By show of hands How many bought newspapers today? How many bought newspapers today in the morning? I'd like to show you a short clip on how millennials Think of a newspaper. Moukou are you a millennial? You are not People just have way too much time on their hands, basically. Is there anything with puppies? It's like Craigslist but written down. These aren't great drumsticks, but I can use them. We're the misconnection I'm in an EDM cover band. We mostly do Skrillex stuff with a little Diplo thrown in just to mix it up You know. Are you sure there's no puppy section? Are you sure that the news always has a puppy section? Yeah Sorry this newspaper thing is like Incredibly stupid Like really really really dumb. Really hard without a drum machine, but yeah, it's super brilliant. Oh cartoons Oh, yeah, yeah, totally brilliant, but like still boring at the same time Yeah That was how millennials think about a newspaper Well with the smartphone adoption increasingly gaining momentum and the internet penetration in Kenya over the years coming of age and Already becoming an all-to-essential part of the modern-day muscle or hierarchy of needs Most of us have been forced to invert inadvertently stopping Purchasing newspapers and some monthly magazines of sudden gone digital as you can see This year presents the muscle or hierarchy of needs that was before the advancement of the internet now Wi-Fi seems to be the basic need for any any millennial out there and with this and With this it has it has brought about the rise of the internet and decline of print media Online content has become the source of news for many readers, especially younger ones like the millennials and In years past consumers will have their morning papers delivered to their home or stopped by the newsstand on their way to work, but today Many people get their fix of news staring at a tablet or smartphone in fact, it's rare these days to see a commuter reading a print newspaper or a Commuter reading a new print newspaper in a month or two or stage Considered the statistics readers of digital news like to get their content for free as Compared to Maoko who has just purchased a newspaper But how much is it retailing now? 6th 7th That's my fear for going home each month Eight in ten Americans read newspapers from Digital media Millennials are 39 percent more likely to read newspapers on a mobile device than other age groups half off of those who consume content in a digital form during a month do so on mobile devices only that Only that is not using desktop laptop computers A majority of Kenyans young adults 62 percent get news on social media and 18 percent do so often these are some of the closest publications in Kenya from Adam and The economy review a long time ago newspapers used to get their revenues through advertisement and Circulation revenue while the digital currently people the news the digital print media get their income through advertisements subscriptions and endorsements What these trends points to is that digital is the future? for most newspapers and that these digital models will need to be Supported with free content a significant change from their print subscription model Publishing executives know that but many are still struggling to pivot to that all essential digital future So how newspapers can adapt in the course of covering local news and events? Reporters and editors need to gain valuable consumer information about their readers Many newspapers publishers are failed to exploit that information which will be used to segment their readership to help target advertising Now they are once virtual monopoly of content advertising delivery to household has been lost in Contrast digital content providers have been able to acquire consumer preference through content delivery and Related consumer response methods and I live in them to provide Advertisers with alternative revenues Alternative venues that are forcing the price of advertising lower Resulting and reduce revenue for newspapers to be successful Newspapers will need to provide content that consumers will be willing to pay for as well as the related consumer information At a higher rate to those advertisers that their subscriber base desirable So is there a future in print? Is there a future in print? There is Tell us why the egg you know seeing print Disappearing but we still have print so probably if we travel around the world and we look at Information centers the world and You find that yes, we have got that shift Where most of the print have been? Turn to digital But the question should be why are they still keeping? Print in also in those developed countries print media if we look at the objective What does what is the objective of? that print media is to reach out to people and probably it's The some of the libraries it's talking about maybe they are going to turn Into museums in future the same as some of the churches in Those other countries is mentioning have turned into museums They just there for people to go and see we once had these things with us and If the objective is to reach me Then I think print media is at risk. It's likely to get extinct in a way in Kenya here We are still not that advanced. I mean just in the above in the urban areas and The costs are still very high. I mean Wi-Fi is not like everywhere and We still have people like was it like me of the 70s 60s who say no no no but I don't want to get a gazettee. I mean Even Back and open a gazettee come on a notice Bouddha Sipa Nini until I see the press. I believe it is true. So Print media I think we'll be here to stay because most people Like if there's an input like there's important notice on NTSA or government regulation You know to read it properly photocopies Show it to your stuff For the print media it's Difficult, so I think these papers We'll be around for some time unless until reach the stage of US But do you foresee? I hear or some 20 years down the line that print will be extinct Yeah, hopefully as we advance in IT Maybe the next 10 15 years Then maybe I think we'll see So there is a future for print to die. Yeah short term. Yes I'm an instructor and I Actually teach on a digital platform Do you know about Cisco? Yes, I teach computer networking at KU and It's a digital platform. It's what it's a digital platform But because I was initially trained to instruct or to teach Okay, there are instances. They are topics that I have to produce Hard copy documents, okay, and then the other thing I want to tell you also My students when they finish studying they get certificates. We don't give them digital certificates We print hard copy certificates, which we stamped and then we give them Okay, our curriculum is online The certificates are I Request them from Cisco in California. They are sent We print all the certificates and all the recommendation letters and we give to the students But I use I use PowerPoint for teaching, okay I still have my blackboard and whiteboard there for print media writing on that I'll conquer with him that It's not quite easy to read through the digital platform for a very long time Even if maybe you've been sent some notes, you'll need to print them for that as you read Maybe highlight the key points, but the main reason why I wanted this time to talk I want to come to the the defense of my sister when she said that in the near future There might not be trees. He didn't literally mean that there'll be no trees He's defending the use of printing all the time But I think that is a campaign which is going on even when you get some Cards or when you get an email you are requested not to print it That let us conserve nature. So my dear brother It is not a sign of ignorance. The lady is just promoting and telling us to take care of nature. Thank you When I was training up in Turkana Civilization and all this techie thing we're doing here. It's not yet up to them Like when I went up to Turkana North they were shocked seeing me. We have the same skin skin color We have the same hair, but seeing somebody dressed the way I was dressed like in real clothing They were still shocked. So yes, we might go into having digital certificates But we we will still need to have the printed certificate cause not everybody is at par Where you are at the moment and that I need each one of us here to Acknowledge that because not everybody knows what we know Then on the question on is there a future in print not even print media Yes, there is future in print because without the old way ways we used to do things Digital the digital era wouldn't have evolved. It wouldn't have been Innovated so it is up to us to ensure that we secure print But maybe what you can do we can just tweak print To suit our needs and the current market Generation that we are in so if we leave it up to Some other people to do all this then the future of print will disappear but from my own perspective and Having gone to the deeper parts in Kenya to Kana, Samburu, Moyale Print still exists for them. The I don't know Facebook Instagram does not exist for them They do not know what that is. So we say Print will die because we have what it takes. We have exposure. We have Access to everything for them. They don't so again guys print won't die. It's up to us For me what I can say my opinion itself because this debate will go on and on and on I'm torn between two print Will be there But what print will do? They will work on currently with with digital print because if you look at at the schools right now with the laptop with the laptop and laptop distribution going on and Books books being published online We are in like e-kitaboo. There is a platform called e-kitaboo where a student can just Purchase one chapter of a let's say primary mathematics book Just buy a chapter instead of buying the whole book and Also, if you look at what she says people in Turkana don't have access to internet So where will this all had copies that we have right now go to? It will have to go back to the people who aren't connected yet to the internet for them to use at that time as we progress in Getting the infrastructure there So for me both they will they will run concurrently each will support the other that's for me and This is just a food for thought for you for people out there with their Bitcoin and Cryptocurrency right now Do you see a future where we will be printing money and also with MPSA where you can send You can send money just directly without Not necessarily cashing out three thousand shillings This is just a food for thought for people for for you guys Okay, I'll also talk about my company for a little while My name is Brian Opeo. I also run take will solutions We are digital marketing agency in Mombasa and also in Nairobi What we do is we develop websites for companies that do not have a digital footprint also and We also print t-shirts like the ones you see and There was another and I wore yesterday Coordination of second society if you saw it. Yeah, and we also deal with point-of-sales management systems Yeah, that's just about it Thank you. You can follow me on Twitter. My name is Brian. Oh, my name is Opeo to at Opeo to and also on instagram at Opeo to That concludes my session for now