 So as you already know, this is about how to get started with content marketing in in what press so Let me just start By asking you a simple question Have you bought anything online without reading or watching any video on it. I? Presumably haven't So what you do if you want to buy something online you you read something on It on on any website maybe on Facebook or watch a video so this is how actually things go on When you actually want to buy something online, so this is where the content market actually comes in so With that being said, let me let me just say what content marketing really is in a professional Word I can say that content marketing is a is creating valuable and relevant content to attract Audience in your niche to try a product you may be promoting or our service you might be offering so Once you actually know that what content marketing is you might want to know actually what it really involves What are the areas it actually covers so which brings me to my next slide? Before that I'd like to show you an interesting step Over four hundred nine million people View more than 20 billion pages each month on what this dot-com and you know what this dot-com is a single site so imagine there are thousands of size and There are thousands of pages and there are millions of people so this is a vast number Number of people and and and the pages over there So if you write something if you write it in the right way there there are chances that your your content will be read viewed by Different people and the product or something you're promoting will get the right audience So this is what content marketing actually covers You may work with blog post website copies. There are videos. You can actually upload on different places Apart from YouTube there also some other places like Facebook also had ways to Upload videos and there are a lot of engagement on there and you can do email marketing Webinars podcast a lot of various social media and ad copies as well. These are the areas actually content marketing actually covers So if you actually want to get started with content marketing What what are the things you you actually need to get started? And remember you are working you were actually want to start content marketing in what best so first of all What do you need to know you need to have a working knowledge of what best that might involve how to install a what best plug-in How to install what best how to how actually plug-in works these are the things that you need to know in what best and A passion for writing and creating content, you know, if you actually don't have the passion for writing May or creating content content marketing is Not something you should be trying so if you have the passion for writing or creating content this is a particular thing you should be trying and Another thing you need how actually internet works like you want to you may want to Know about how to host a website and some other things related to website and what best since what best is all about that and You know since it is content you have to optimize it For the search engine as well. So if you have a good knowledge on SEO, it would be it'd be better for you also You need a sense of marketing. Let me put it this way What is the sense of marketing? It can be like, you know Your friend you want to go to a place or try some try a new food Your friend doesn't know about it. So what you are actually doing you you are telling your friend about that particular food or A place you want to go to so with your words and the way you actually describe it Your your friend is finally convinced to try that food or go to that place with you This is the sense actually you would need and now I'd like to Talk about how you can come up with the content ideas and this is what you actually need most I would say So there are a lot of things to work with in what best and you can generate ideas on actually you can you can cover what this core functionality that people actually look for and and Essential what this plug-in guys there are a lot of plugins that a particular site actually needs so You can generate content on that as well and There are some what this hacks that you can also cover and people want what pairs or in different places facing a lot of problems creating Tutorials and some other content may be a video and solving those Problems through that would be wonderful for them and this is a great way and great you know area to generate content on and People always look for suggestion tips and tricks and product comparison In in in many ways, so you can if you can cover those in your content as well you can write reviews and Compare different products for people to try This way So now that you know that what what content you should be generating that there are some certain ways that can help you Write content that that finds its reader itself like you are generating content for people to read So you need to find a way to to reach those people So I'm going to talk about that so in a in a let's say you were writing a blog on a particular topic if you cover All the questions People might ask on that that'd be wonderful. So those people don't need to go somewhere else to find those answers So it's better if you cover all relevant courses in that particular content it may be a video or a blog post and And it's wonderful to optimize your content with a what was plugged in what this is your plug-in there are a lot of options for you and you can you can optimize your content with that if you're writing a blog and Interestingly most people don't do that. So it's if you actually optimize your content According to what this is your plug-in. I think that you'll be ahead of a lot of people out there So I would recommend that you do this for your for your content So and and a lot of people worry about how the length should be and if you're creating a video how the length should be if you're creating a particular blog post your You know people worry how how long should I write? How how many words should be there? I think you should not worry about that. It's better You actually think about think about the content itself and let the content dictate the length and what I usually do before writing a content I actually search search in on internet on that particular topic and read some relevant blog post and that that gives gives me a lot of ideas what I should be working with and and Just just remember one thing you are writing something and that is already there on internet So why you are writing it? I think you shouldn't writing write it at all if if we if you cannot offer something that is not on internet and that that is something that is Not covering somewhere. I think you shouldn't be writing. This is why if It's better you you reach relevant Block post or what's relevant videos and try to outrank them try to try to make it something better Try to include more relevant content more relevant information to it so that people finally find it helpful and There is one thing I usually follow outline content and such for a smaller chance While writing a blog post or making a video you might be Searching on internet with the title you are actually writing on it's better if you outline that content and you know Search for the smaller chance this way you'll find more information and make your content richer So at this part of part I think once you have written it in a better way You need to promote your content. So how can you do that? First thing you need to do you need to share your content on social media and make sure you use relevant tags So what people usually do people use random tags what this? Content is covered. The tags are for particular purposes like people on internet are looking for those keywords on social media and If you use those tags then your content will appear and they will find it and There are a lot of website that already covered your topic In a maybe in a different different way. So your content Might add some value to their content as well So if you can actually reach out to them and ask for them to recommend your content this way You'll find relevant audience people will come to your website and read it Also, there are influencers in your niche You can actually ask them to share your content as well with their audience So if you can reach out to them on their social media profile There would be some emails out there for for you to reach out to them In most cases they do so if you can do that that'd be wonderful for you while creating content You might cover relevant Plugins or teams as well. So if if a company sees that Their plug-in is is being covered in a particular Block post or a video and they might be interested to share that as well So you can reach out to the companies to Share your content as well When you you have done all this thing there is one thing that you have to manage your content workflow So how actually you can do that? So I use what I usually do. I I Segmented this floor in some Some sections like the ideas in progress in review done and published. This is the way I I used to work I think you can follow this as well whenever you get a new idea you can actually Content idea you can actually put those in the column of ideas and You can work for later and if a particular idea you are working on you can put them in the in the progress column and Then in review down this this way you can actually Be in touch with everything that is happening and you can see what you have done before and it it's a flaw that that actually Set things up for you and you won't be actually Of the track so I also what I also do I I Manage my content and I follow a content calendar. Let's say you have a lot of content and you actually When you were generating the ideas you don't know when you can actually publish those And if you don't have a particular calendar to follow what you'll be confused when to when to When to publish those articles when to publish publish those videos and If you have a content calendar, you can actually schedule those according to Accurating the dates and publish those and if you have different team members, you can actually include theirs as well so this way you you can will not be confused about the about the public publishing dates and You will you can you can actually follow up follow a flow of the content So this is how we can actually Follow a calm content calendar and Get things ready So I think that I have come to the conclusion that this part. I'd be asking, you know Wishing that you ask me some questions if you have any now. I'd love to answer