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Daimler/Smart "Offroad" -- BBDO Germany/Duesseldorf

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Published on Dec 18, 2013

We show the smart fortwo in an off-road environment where it fails every challenge. With these absurd images, we turn a presumed weakness into a strength: Just like SUVs are not made for the city, the smart fortwo is not made for off-road driving. The spot thereby evokes a reversal conclusion: the smart fortwo is perfect for the city.

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