 It's a real problem all women deal with. So when they began sharing the products on TikTok, videos started to take off. They sold out of their entire inventory after one viral video. And then it happened again, again, and again. The founders have tapped into something much larger than just silicone nipple covers. Today we talk with Olivia, Taylor, and Casey, the owners of Cakes Body. We discuss how Cakes Body is more of a movement than a company, how they've built a community of hype girls, and how TikTok drives 90% of their sales.