 It's a pleasure to be here. We will discuss how we deal with the challenges of promoting innovations and entrepreneurship in order to fight poverty. But I will start with giving a short background. SIDA, a governmental agency, our mission is to contribute to conditions that makes it possible for poor people to lift themselves out of poverty. And we must realize that development aid has been very successful in many respects. But there are shortcomings and the aid landscape is rapidly shifting. And we have to look into new ways, new approaches to work with new kinds of actors in order to fight poverty and to promote democracy and human rights. And that's why we decided a couple of years ago on a brand new program called Business for Development. It's about to engage with the private sector. We have been, I must say, within the development community a bit reluctant, to say the least, to engage with business. But we must realize that business can serve as a very important actor in development because with business comes huge resources, capital, knowledge, networks, result orientation, and innovative capacity. So within this program there are several different elements. It's about private public partnerships, innovative financing. For example, we're working together with J. P. Morgan and Bill and Melinda Gates Foundation to raise capital in order to invest in the development of drugs, fighting neglected diseases. And there are also some very important parts of that program that is aimed to support social entrepreneurship. And that's why we are supporting Social Entrepreneurship Forum, which is represented here by Emma. And there is another element called Innovations Against Poverty. And you can find information on Innovations Against Poverty outside at the CDER stand. And it has been really challenging to work with Innovations Against Poverty. We have been looking into that concept for a couple of years. And last year we procured Price-Waterhouse-Coopers to handle this program. And I'm so glad that Johan Sturzon is here today. And he will now explain to you how this program is working and what result we do expect from that. Thank you, Johan. It's a great honor to be here. And it's a very interesting process to work with CDER in this EIP process. As you understand, it's a challenge fund. And we have got the task to drive and manage and control that. And the criteria, as was said, kind of, you know, it should be inclusive, but profitable, innovative, not have any kind of bad effects on environment. And also it needs to be without the CDER money, no project. So it's really an add-on criteria, which is kind of very important, I would say. At the same time, it's about cost-sharing. You need to show that you are really a believer of what you work with. You walk, you talk, you put 50% right on front, and then CDER goes with 50%, maximum 200,000 euro. So what we have been trying to do is to energize the different communities around there in business, say, well, this is what we think. How can we apply innovation into these different territories in Africa, Asia, wherever it is. Let's say Africa right now. And to have them to apply, to ask for money, come up with great ideas. And then we have to go through them and see what kind of ideas do they have. Is it sustainable? Do they have expertise, knowledge? Do they have money? Can they make it happen? And a lot of things. So I would say we have been astonished, I think, together with CDER, about how big the interest has been for going into this. So a lot more applications came in when we fought. How many applications at all? I don't have the exact numbers, but it's a couple of... I have almost 400. I was saying 290, but it's 400. Maybe it was good if we have 100, 250, but I have 400. So it's an amazing job to check and balance all this. And of course then you have a challenge as well. Because how do you get both from Europe and from Africa to apply and to collaborate and to... I would say create a collaboratory in between Asia, sorry, Africa and Europe. And get the real deep knowledge and passion and love for the country you should try to serve. And I think here we are right now trying to find out next steps and there's a good process in place and so far so good I would say, but there's a lot of challenges to be discussed even here tonight, not tonight, today. So with that, let me say, we also truly see the need of knowledge, need for new knowledge, need for, I would say, new energy even to lead processes and to maybe... How can we accelerate these guys? I think that's the question for you. I got two microphones. Wow. Thank you so much. Before I answer that, I will just... I realize that many of you sitting here in the audience have been sitting here for one and a half hour. You are not that comfy chairs that we have in front here and we have also water. So I would just let us take 10 seconds for all of you to just rise up and say hi to your neighbor. Let's do it. Say hi to your neighbor. Hi. Hi. Nice to be here. Okay that was up with a mingle-tingle. Enough is enough. Have a seat. So thank you for that and hope to see some energy in your eyes back again. This is an important topic and you need to be aware. I am so happy and so honored and I'm proud to have got the trust from CEDA to design and put in place a program with the idea of foster social entrepreneurship as a concrete tool of combat poverty and to reach the Millennium Development Goals. So what we did was that we took that trust from CEDA and created a program called Outreach. Outreach is an eight-week super intense bootcamp-like experience. It's an accelerator program for two months. We have chosen six startups. Six startups that we have seen as a high potential leverage, high potential of really being part of a solution and with different approaches and different techniques and innovations, be a part of the solution of the global poverty issues and also the environmental challenges that we see in the world. So we brought in six startups that are really interesting that have different approaches in how to reach that. And together for eight weeks we are now working forward to find different methods and modules in the knowledge base that you need as an early stage startup in the recede stage. So what we did was that we met a lot of startups and interviewing them asking what would you need to have to grow and to and to have the possibility to go from a good idea to an actual business. And we got loads of answers of needs. Some of the needs was money but loads of them were not money. It was support, it was help, it was mentoring, coaching and a lot of just expertise needing to build a company and a business. Then we interviewed experienced senior entrepreneurs asking them when you were a startup what would you have needed? What would you have asked for? And then we got a whole new range of answers. And from that on we built a program, we designed an eight week program with the single purpose to strengthen, to foster and to try to push the selected entrepreneurs from a kick-ass idea, a good innovation to an actually business. So that's where we are right now. Okay, and I know that there are some entrepreneurs in this room right now. And shall we start with the entrepreneurs within the year, your accelerator? Absolutely. I'm trying to find them with my eyes now but I'm sort of blended. They're very fast waving. So all of you stand up and all of you other people turn around and have a look. So in the very, yeah, hand give them a warm up. They're really careful and selected. In the very top we have Bertrand from the startup called I Love Spam, a creative idea in how to turn the negative work and workforce with the spam and fraud into positive high engineering and IT skill people in the developing south. Then we have Martha working with the trio. She's out there as well. It's a triangular bottle where you can actually both reduce waste but also build and create shelter because there are many people in many parts of the world lacking shelter, of course, we know that. Then we have Johan from PowerFi having a startup about solar energy and how to charge your mobile phone, especially in Kenya. And then we have Maya and Petter running an idea of an IT plug-in in how to connect social entrepreneurs with potential partners, funders, and other potential partners. Very interesting. Then we have Victoria from Uweza, a startup that will work with the mobile phone and how to transfer goods and money in Africa between people through the mobile phone. Very, very exciting. We have Patrick from Dumptease working in a dump in Nicaragua, creating t-shirts with stories from people living at the dump far, far away from here. These are really, really cool people. Give them a warm hand again and please talk to them because these are interesting startups. They are also very, very exhausted because they're in this program right now and they are working literally their ass off right now to improve their business. So be kind to them and give them a knock on their shoulder. They can need that. Okay, thank you very much. There are also some entrepreneurs within the Innovations Against Poverty program and one of them is Johan with Beckman with Sunny People which you just saw and Victoria from Rubicap. Sorry, there is Veronica, you might have heard her yesterday. We also have Per and Matthias from Emerging Cooking Solutions dealing with the cox stoves and in new smart ways in Zambia. Thank you very much for attending. Johan, perhaps you would like to give some more examples of projects that are funded by Innovations Against Poverty? Yeah, sure. I think first congratulations to these guys who are just standing up and we have others like SweetStream. It's about in the healthcare systems about checking what you call it, what's the name? SweetStream, for in medical care. And we have also a company called Sanity in Kenya. It's about sustainable sanitation in Islam. And again, it's about having the balance that we find the companies out there. And we have also another high nation. It's Solar ICT, charging mobile phones, trying to get electricity into a neighborhood which is a game-changing thing. I never forget one of the first pictures from one project, having solar energy, charging batteries and charging solar phones, sorry, cell phones. And for the first time, able to check what's the price of the crops in the city? Doing global business. What did they do? They took one of the big heroes in the village, gave him a sword, and he was the guard for the solar panel. 24 hours a day. Because this shows how important it is. It's a break for its leap-frogging thing to have one tiny solar panel charging everything, going into business, going into next stage of development. So there are many good examples coming from UK, Denmark, Sweden, and a lot of those countries, of course, in Africa. And the challenge is really, how do we balance that process between those who have maybe more money to invest in the right companies, but also have strategies about how can you scale it up? And I would say it's about a global play. Global companies or local companies, a local going global. And we also in PWC has another kind of an accelerator. That's not for knowledge, basically. It's about venture capital. So we take big companies, small companies, venture capitalists, donors, startup, people coming from the, I would say, the incubator system. The risk today is companies stay lifelong in an incubator. How do we make an accelerator or an incubator? Something new, at least. So we take them out there and make a global play and help these smaller companies to success. One interesting part in building and designing this program is that, as we know, there is no universal solution. There's not one single method in how to become a successful entrepreneur. The world tend not to be black or white. It's damn gray sometimes. And so what we can see is there, I would argue there are two different streams of people coming in, in our program and in the field of social entrepreneurship overall. We can see the NGO sector coming in, wanting to make a business out of their idea. They know the local context. They know the understanding of what impact they may have and what they can do. But they need support with their business plan. And they're finding a business model that is relevant and also a long-term economic structure. On the other hand, we have the business sector, the traditional business people, knowing their business plan by hand, by heart. But have a change in mind. Wanted not to do less bad, but maybe also do good. I want to become social entrepreneurs. And they need another kind of support in how to measure the social impact and how to understand the local market. And there we're trying to design program where we can fit solutions both in helping and building a strength and business model canvas or working on your financial strategy. But on the other hand, also dig into the millennium development goals. Dig into poverty reduction and what we actually need to change. And I think there is, there we have a win-win situation for two different groups. But the third win, we got that when we started to talk about impact and measure impact. And I think there's a lot of discussion right now here and in general about the term social entrepreneurs. How do we define that? Who are entrepreneurs? Who are social entrepreneurs? And what is it? What is the framework? How can we use profit? Can we have profit at all? And I think what we need to do as well is to step back and really look at the question about impact. How do we measure impact? How do we know that we are actually have a leverage on the people that we are supposed to have a leverage on? What we are doing in this program, we got funding from CEDA partly, which means meaning that we have Swedish tax money that we're rolling a program. We need to be very careful that we have a leverage on the entrepreneurs and their impact that they have in the developing south. We need to be very, very clear about that. So let's talk more about impact and how to measure impact and how we can improve that all the time, along with the social return of investment, of course, the impact. Yes, you're perfectly right. Our politicians are asking us for strong results. And whatever we do with it, it must be result-based. So that's why it's very interesting to work together with the business sector, because the business sector is much more result-oriented, I must say, than the public sector in general. But we know that there are a lot of good ITS, good entrepreneurs, innovators out there. And of course, our innovations against poverty funding makes it possible for them to overcome the first values of death. But that isn't enough. We want the best of them to be able to go to scale. And that's why it's important for us to engage with other kinds of financiers, for example, philanthropists and social impact investors. And we have a very interesting instrument called the CEDA Guarantees, State Guarantees, which makes it possible for us to share risk with investors. And we are looking into new ways of dealing with this pretty new instrument. And I have a colleague of mine standing in the very back. His name is also Johan. He's waving his hand, and he is specialized in guarantee. So if you have some bright idea, how to and want to, as an investor, want to share risk with this kingdom of Sweden, rated AAA, you know, you should surely speak to Johan. OK, time is running. There might be some comments and questions from the audience. Shall we let them in? Please, please wave your hands. Thank you. My name is Anna Balkfors, I work here in Malmö with a commission for a socially sustainable Malmö. I really like your comment on thinking global and act local. So one one just thought is whether whether if it's possible to sort of transform your model into a local Swedish context. Here in Malmö we have one city districts where you have 60 percent of the children grow up below poverty line. And 80 percent of those have parents that are immigrants. So we have like major, major challenges locally. And we spoke a lot about Africa, both in this panel and in the one before. Is it possible for us as social entrepreneurs to to to find inspiration to actually act on a very, very local level? I think this is a very insightful question. And yes, I think it must be. However, it's kind of tricky. We might find some really good investors from Africa to come and do it here in Sweden. I mean, there is a strong reluctancy from Swedish and Scandinavian investors to work on their own backyard. And I think there is a bit true to say that we need to do some cleaning up work, do the homework and find the kind of innovative solutions here so we can show this is actually can work here as well. I'm quite convinced on a personal level. We've been discussing this in PWC, actually in the local context here of Malmö as well. Some years ago and doing some pieces, bits and pieces of work in some of the schools when you said that's big problems. So let's let's try to mentally paint this as a vision, because I think we need to have a vision and a passion to make something locally. And I'd be happy to be a part of that process and to invest my thoughts into it. And what do you think about this, Johan? I will turn over to you, Emma, because you are much more innovative than than me. The program that we design with different modules in different aspects of becoming an entrepreneur, that is very much trans that as a model and as a tool for growing entrepreneurship, it could be put pretty much everywhere. And I'm really happy to share that both for entrepreneurs focusing on the global and emerging markets and poverty alleviation. But in the future, I would be happy to see that this program can also involve to adopt in the situation like in Malmö or in other places. It's a model and it's a tool in how to make entrepreneurs grow and strengthen their work. Let me say last week I met some guys in Gothenburg, two boys, 25 year old, having started starting a company, working in one of the worst areas in Gothenburg, trying to help these people coming to Sweden now to have a, I would say, a professional hiring of competence for this parent is out of employment. And they go with them to Swedish companies and try to so they can get hired, so they can get their first work. But it's a social based entrepreneurship company idea. And I think that that is a unique thing. But what they thought was if we go and meet the CEO and understand that this is a problem and then they see this competence base we have from the 14 or 30 nationalities, they can help them. What what you're talking about is a very important issue to try to involve the business life, life also here back in Sweden. But I think there is a rather simple solution that we should keep in mind. We should try to keep it simple because there are different timetables for the business life and the public sector and you haven't and haven't span a span where they can really be interested in your minutes that is perhaps one or two minutes because they don't have more time. They are living in a world where every month is a struggle. They don't really have a budget for the next year because they are not know they don't know what the next quarter will be. So you have to keep it simple. But if you reach them and we have done that in in Malmö with this upstart Malmö where William Skåne was was a part in the beginning and we also have another project now going on called Esther which will focus on on on women with immigrant background to try and that we would are really trying to bring in the business life but bring in them concrete because that's what they are looking for. If you have it really concrete, then you can get their attention and then then it will work. Don't make it too complicated. Reach them. You are perfectly right. We know any more comments. Thank you very much. Mauricio from Oxford University. I want to follow one of the points that you raised during your discussion. It was about the MDGs, the Millennium Development Goal and how do we measure how we understand solving poverty, mitigating poverty, not only in the classical terms but also including other areas as we can see in the MDGs. Probably that is our new challenge and designing the future is not only imagine what are we doing now but also which are our new perspective. For that reason, my question is how do you measure that other areas different from income, different from the normal business strategies that we have done and if you have seen how that can be project not only in the MDGs now but also in the new discussion about the new development goals from 2015 that they will come I think starting next year. To us it is very important when collaborating with business. We are aiming to sustainability in all three dimensions economically, environmentally and socially. And for example, when dealing with the innovations against poverty program each applicant have to show how he or she will manage those three dimensions. Both in the baseline which you should believe it at the start of the project and also when monitoring and evaluating the program later on. So we are keen to keep those dimensions in mind every time. I think we also need to be very humble that this is one of the hardest challenges that you as an entrepreneur face to really measure the impact that you may have. Luckily there are many tools out there. Luckily there are many, many organizations and companies working to find methods, tools and how to measure and how to really make sure that we are finding metrics in these different areas. It relates to the Millennium Development Code so we can measure that. But to be frank, I would say that we don't have loads of good examples here having a successful way of showing that the impact is really, really impact. I think that's a journey that it just started and I'm looking forward to follow that in the future and we need to take that seriously and I'm looking forward to follow that. Thank you Emma, thank you John. Thank you all of you attending here. Now we have to finish this session and we will stay outside and please come to us and give us some good thoughts and ideas for the next step of, as we say, very important work. Thank you very much.