 The journey is from really managing data to managing analytics to managing insight. So when we think about prescriptive and predictive analytics, we know that that's all fueled by data. It's fueled by data in different configurations and at different levels of quality. I think that in terms of the traditional approach to managing data and delivering business intelligence, we're going to see a shift. We're going to see a shift in the way people approach the challenge. We're going to see a shift in the skills required to get the job done. We're going to see a shift in the direction of prescriptive and predictive outcomes.