 Welcome back to the What Happens When mini-series. In today's video, what happens when you don't keep track of your money. So, for example, an opportunity arrives, the possibility to show your work in a brand-new art fair. And of course, to reserve your space, there will be all those stand fees, outgoing costs. But that's okay because you're going to make it back at the fair, right? It's so easy to ignore those figures, especially with the excitement of the new opportunity. But if you don't keep a track of your money, you could spend out more than your business can afford. Take on opportunities that actually aren't profitable. Forget about your financial, monthly, quarterly or annual goals. Lose touch of the actual monthly running of your business. Have no way to track your ups and downs for the following year. Give yourself a whole load of debt, completely accidentally. And ultimately, of course, you could end up having to close your business. Now as dull as it sounds, unless you're like me, get into the spreadsheet game or use some online accounting software. Get yourself some help if this is a weak area. Get that budget filled out, get your cash flow forecast done, work out your expenses so you know exactly where you are at any one given time. So that when an opportunity presents itself, you know exactly whether your business can sustain that or not. Hope you've enjoyed today's What Happens When short video. Look out for the next one in this series.