 What is up everyone my name is Zesty Mike, today we're not going to be doing our normal Monday live critiques because Jordan is really sick and I am just exhausted. Why am I exhausted? Because I just finished up a 24 hour live stream for a charity raising money for my local children's hospital, which brought the question to light why do you guys create? Do you create content to become rich and famous? Do you create content to get out of your shell? Or do you create content to share your creativity or do you simply create content and just make other people happy? Me personally I started making content before there were ads on videos. I made a couple videos a week for about a year just because I wanted to kind of get out of my shell a little bit, share myself creatively and just kind of share who I wanted to be known as creatively. And then as I started getting viewers watching my videos I kept doing it for them because I love making people smile, I love getting positive feedback and I love making other people smile and sharing laughs, stuff like that. And above all else it's really awesome to be able to affect someone positively. Then when I figured out that you can actually make money on YouTube I was really excited because this was something I was really passionate about, this was something that I really loved and if I could do this for a living and still make people smile, still share what I want to creatively and all this stuff then it would be something that I can actually wake up every morning happy knowing that I'm doing something not just for me but for a bigger picture. Which brings us to the question why do you guys create? When you're building your brand or your platform it's really good to know why you are making your videos and not just you but your viewers need to know this as well. If they feel like they're being used to make a quick buck chances are they're going to fall off your channel pretty quickly and they're not going to stick around. But if they feel like that you're sharing this with them and you guys are building this community together and enjoying sharing this content with one another and kind of just building the overall community on your channel they're going to want to stick around and be a part of what you have to create especially if you find ways to give back to the community. When I did the 24-hour livestream it was for the extra life event and supports of raising money for our local children's hospital. Anyways I was playing with a friend who unfortunately didn't make his goal for money raised and he said it wasn't just about raising money it's also about helping the community by spreading awareness and spreading the word about the cause and he was very right even if you can't give back to the community in large ways you still need to spread the word and share your message whatever it is we're all on this very unique platform with a lot of influence. So take some time to think about what you want to represent on your channel and why you actually create content then you can start to mold your brand and your platform around this model. So I know today's video wasn't really much of a tip it's more of just what to start thinking about as you start to build your brand and your platform but not only that but I really did want to know why you guys do create content. So let's start some discussion down in the comments below and we can start learning what each other are here for. If you want to see more of me click the cards up at the top as well as the links down in the description below and later this week we're actually going to have a real tip and then next Monday we should be back on schedule with our normal live critiques. Just today like I said I am very very tired and I can't talk for longer than I am now because I'm exhausted and Jordan is very very ill at the moment. So send him some love and hope he gets well soon and then hopefully next Monday we can be back on schedule ready to go and critique your guys's channels. So anyways guys that's it and we'll see you later this week. See ya!