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Published on Feb 19, 2014
What would have happened if Red Riding Hood had access to the digital channels we take for granted today? Would her Granny have still ended up in the wolf's tummy, or could Red have intervened digitally?
Red's tale has implications for marketers everywhere; if you have digital insights from each of your customers, you control the story and can deliver a unique experience every time - and live digitally ever after.
You're invited to attend Sitecore Digital Trendspot, a day to discover the art of digital brand storytelling. Visit www.sitecore.net/trendspotuk to discover more about this year's Sitecore Digital Trendspot, Thursday 10th April, Business Design Centre, Islington.