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Published on Apr 17, 2009
Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic frozen moment cops and robbers shootout sequence.
This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
Yes, this film does share some creative similarities with pieces weve posted in the past. However, it is the mode of distribution thats really got me excited as the frequency of these types of projects are increasing.
As many feared the death of the traditional spot, others embraced the webs potential to distribute longer form content. Not only longer form, but branded stories where directors and production companies had more of a front seat role. Adam had the opportunity to make a short-film which is quite far removed from the brand who funded it — and promotes them better than any product or tech-centric spot. This is an exciting time for story-tellers of all mediums.
AGENCY Tribal DDB, Amsterdam Global Creative Director: Neil Dawson CD: Chris Baylis Senior Project Manager: John Reardon Producer: Jeroen Jedeloo, Iwona Echt Art Director: Mariota Essery, Andrew Ferguson Copywriter: Carla Madden, Chris Baylis Account Planner: Sean Chambers Technical Lead: Jan Willem Penterman
FILM Production Company: Stink Digital Executive Producer: Mark Pytlik, Daniel Bergmann, Stephen Brierley Producer: Simon Eakhurst, Stephen Brierley Director: Adam Berg DoP: Fredrik Backar
Service Facilities: Stillking, Prague Stillking Line Producer: Zuzana de Pagter 1st AD: Jiri Ostry Production Designer: Petr Kunc Czech Production Manager : Jiri Kotlas Stunt Co-Ordinator: Lada Lahoda @ Filmca
Editor: Paul Hardcastle @ Trim VFX: Redrum, Stockholm Post Production Supervisor: Richard Lyons Music & Sound Design: Michael Fakesch Additional Sound Design: Tim Davis Colorist: Jean-Clement Soret @ MPC London UK Production Manager: Jemma Daniel
INTERACTIVE Production Company: Stink Digital Executive Producer: Mark Pytlik Project Manager: Christophe Taddei Lead Developer: Ian McGregor Key Developers: Vincent Roman, Jamie Copeland, Matt Sweetman Additional Development: Pierre L. Thiebaut Design: Eric Chia Title Sequence & Trailer: Maximiliano Chanan, Odin Church