 Hello. I'm Paul. I study how technology is impacting businesses. I look at the generations, you know, the older generation, the newer generation, how kids are using their mobile phones, our kids are using technology, our kids are using digital. And why kids? I mean even people like me because I'm some kind of a kid, I'm a geek, right? So this is what I do. I work with big businesses. So why would I speak to ITU World next month? It's because I think, I believe that we've seen a big shift in generations in technology as well. I was involved in 1999 at World Telecom here in Geneva where we were recording this. And you remember maybe back then, if you're old enough to do so, that you would have a Nokia phone and that it was the Internet on mobile was not very, very well working. There was some protocol called WAP. And nowadays you have a smartphone and your smartphone is actually more powerful than the computer you used to have in your office three years ago, three years ago. It has changed everything. It has given people tools that are very much empowering. Imagine you have a world with a lot of people with have a huge computer in their pockets at all times. And more and more we go forward. They not only have this computer in their pocket, but also the computer is always connected, always on with faster and faster broadband speeds. So imagine how the businesses can be impacted and how the world is impacted, the societies are impacted, our cultures are impacted. And this is a little bit what we're going to talk about. Of course, if you took the the the angle as a mobile carrier or mobile operator, as we call them call them in Europe, their world has changed as well. It used to be that mobile operators were actually, you know, sending you a mobile phone that was delivered by another company. And then they would actually sell you services. And nowadays, if you look at what consumers want, they just don't want a mobile phone anymore. It's not about the mobile phone or smartphone, they want to have to know what they can do with it. This is what this is why Apple started back in 2008, actually, when the App Store was launched. You've seen more and more apps were created. You see the so external developers, the loss of controls by by by manufacturers to do a lot of software that people can use. And now when people choose a phone, they actually don't choose a phone. They also choose a phone because it's nice, it's well designed, it's fast, but they choose a phone because they can do stuff with it. And these have changed completely the the shape of the industry. You see manufacturers that used to be big that have disappeared. And you've seen big telcos used to be big that are struggling to understand where the market is going. And this is what I'd like to do with the panelists that will invite at RG World Telecom. I will have three panelists that may be more, but I cannot name them yet. I will have in alphabetical order of their first name, Benedict Evans, for me is one of the best industry analysts for mobile. It's based in London. It looks at the numbers. It looks you know, why is Apple so big? Samsung and all these all these all these names you keep hearing about Android versus versus iOS and the new the new generations like Firefox mobile. He looks at these and it tries to make sense of it. And then I will have Colin Miles, Colin Miles with has a very long experience in mobile. He also has experience in music. So all these services you put on top. So what why would you would a consumer like a mobile phone what you can do with it? So he has the angle of all the services you put on top the layer that you put on top on on a mobile phone. And then the last one will be Robbie Hills and you represent a company that you might have heard about Google. And he works in advertising, he will, he will have a very interesting point of view because, you know, we, you have suddenly a company is Google that does advertising in search, and is that is moving towards mobile and also offering a mobile operating system. And all these things are making some other competition and we don't easy where where is all this going. So with these three, I think we have a pretty good view of where the market is going, we'll try to see where it's going in the next five to 10 years. An example, I just talked about about about Google, it used to be that you know, again, a mobile phone was created by a company that would have full control in it. And now you have all these new, new operating systems that are that are rising. You have also on Bluetooth, I mentioned Firefox, the Stuyzen there's others. But what I what it means is that suddenly all the all the it seems like the sand is completely shifting and these the businesses whether you're on your consumer hand at the enterprise and they don't know where the market is going. And the consumers in the end are the ones winning because consumers get better technologies faster technologies, they can do more stuff with it. So it's very very big optimistic view that I'm going to talk about this this topic in Bangkok next month with my panelists, and we'll have some surprises for you. So I hope to see you there. And you can contact me and find me online at paulpapadimitriou.com or on Twitter at Papadimitriou and you'll find all the information and please engage with me. And I'll be very happy to talk about all these innovative and destructive technologies that are reshaping generations and societies. Thank you.