 What do people mean when they use the terms transformation and disruption? Should I be concerned if I'm hearing them at my organization? And how is the conversation about transformation relevant to me? Great question. I would also start with saying I'd probably separate transformation from disruption. I think people's, the term disruption has been used a lot, right? And everybody, it's kind of got this cool coinage to it. Like, I wanna be a disruptor, Uber disrupted an industry. But you can't really plan for disruption. It's really not a strategy. I mean, it's an outcome of having achieved something new. I made a change within an environment or an organizational structure or even an industry. So I'd probably put that to the side and say transformation is what we'd focus on. I don't think you should be concerned. We hear a lot about change. I look at transformation as organized change rather than chaos. Being able to take control and say, where we're at today, the status quo, the evolution of the world around me, the positioning of my organization, the systems and the people and processes within it, it all has to change. And I wanna manage it, I wanna transform. Transformation, you know, the caterpillar to a butterfly. It's a big change, but it is organized and something really good comes out the other end when you can guide it that way.