 What is up everybody welcome back to the channel you guys I was simply in it. I mean I was I was pressing record to make this video for my for my. A lot of my clients but then also a lot of just just people that are using the software culture. And I was going to just make them a training video right to kind of show people how. And again these are people that are using culture so that really this video really wasn't for YouTube but they're not but then again I was like dude. Why not like let me show you guys how simple this is like this applies for for any type of it whatever offer your you're putting out there like like as you go out there and build your brand as you go out there and build your business on social media. There's called actions that you got to have in your content right like like it's not all it's not all just value it's not just all all. What does Gary V say jab jab jab hook right jab jab jab right hook jab jab jab jab is when you're giving give give give give give and then ask right that's what that's what has been taught for the past several years is is jab jab jab and then hook. Give give give value and then ask the ask is the call to action right whatever you're selling whatever you're offering your product your service whatever value you're bringing to the marketplace right that's the call to action. So as you go out there and you build your brand and you have these call to actions it's all about a click. It's all about it's all about getting people to click it's all about a link. That's the back end right so as you put out content on tiktok on Instagram on YouTube on Facebook on your personal page on your business page whatever on rumble on freakin discord on as you're just putting out your content building your brand have a call to action always have a link. The back end the back end is where people they click they come over to your page make it a landing page make it some kind of sells funnel. Some type of lead capture page where you can give something of value in exchange for someone's information in exchange for a name and email. Right so depending on what type of business you're building most of us are building product and service based businesses where we need to educate the marketplace we need to educate a specific type of audience. Right. And you're trying to speak to us a certain audience me I'm trying to speak to you online entrepreneurs. If you're into digital marketing social media marketing you're trying to build something online you have a product or service. What I teach on this channel is the basics. And that's why what I was getting ready to send out to my to my to my clients that are on the software with me. I'm like dude this is basic as you guys go out there and build your brand and you're and you're and you're and you're and you have these call to actions. What are you giving what what's what's the value exchange. Right. What are you giving up front of value in exchange for someone's information. So if you're trying to get up if you're trying to get a phone call if you're if you're hitting up people in the DM and you're freaking going straight for an appointment. I could show you my LinkedIn that's all people do it's like bro I never heard about I don't even know you. Like what do you mean jump on a call with you like what like I like do there's absolutely zero value. A lot of people that that are trying to build something over here and it's like dude you can't just hit people in the DM all day. I'm not giving any value if you are going to hit people in the DM all day because that's what I do I literally hit people in the DM all day. That's that's X amount of hours of my day that's my prospecting that alone opens the floodgates for me and gets me into into higher paying coaching clients. That was that's been my strategy since 2016 so if you're into any of that stuff. Subscribe stay here on the channel and then stay receiving these emails but again this was an initial email that I plan on sending out to people that are simply offering a free download right so real estate agents a lot of real estate agents that I offer. They're out there promote themselves are out there building a brand on social media and their their whole ethical bribe. Their whole offer is to is to give away a free download to give away a free seller guide give away a free buyers guide give away a free. CMA report for a homeowner right give away something of value right in exchange for their information get people to click. Come over to a page where they can enter their information and receive something in value and it doesn't get any easier man for the past few years it's always been a book. It's always been some type of free download a free PDF even a free a free plus shipping physical book right how many of your of your favorite online marketers have a legitimate book. Right and they have a book funnel right so as they build their brand their whole call to action is to get you to click come over to their world right that's a landing page that's a sales funnel. So in one of my products one of my one well yeah product but really one of my ethical bribes one of my lead magnets one of my lead capture pages one of my free offers. When when when when helping the real estate market real estate agents real estate brokers, I've been servicing them with Facebook ads and social media marketing since 2016. And still to this day teach the same damn thing that I've been teaching people in 2016 right it's the same principles it's the same basics it's the same click come over to a page capture elite. Right so so if you if you guys are trying to build anything that's my whole point so if you guys are trying to build anything online it's all about getting me to click. What are you what are you offering get me to click don't just pitch me don't just hit me in the dm don't just spam freaking random post on your profiles all damn day just asking for a cell. Don't be that pest don't be that freaking amateur. Right. Be I mean yeah amateur right don't be that is that the amateur is that the right word or is it no you got to be the amateur you got to be the amateur. Don't be the amateur some shit like that whatever bro but you get what I'm saying but but the point is is that I'm what was I saying. You got to just keep it real just keep it real so just keep it real so so if you're giving out let me here's what I'm gonna do I'm gonna share my screen right now so if you're giving out. Let me let me share this screen. If you're giving out any type of offer yes see so that's what I was going to show you my. And so this is Karcher this is Karcher still to this day I use Karcher you guys still to this day use Karcher. Click funnels click funnels 2.0 Russell Brunson that's my that's that's still my number one mentor I learned all this cell funnel stuff through through Russell and the whole click funnels community, but I still use Karcher Karcher is so freaking basic and it comes with it with it comes with all the main tools I need all at 99 bucks a month like I'm still on the starter plan. Since 2018. Right and it's it's my products so I can create digital products right I can I can create digital products I can I can sell digital products that's all under my products. That's number one. And then and then and then number two and see a lot of you guys are online you guys probably get ads from Sam car you're on YouTube if you're on YouTube. You're you're seeing you're seeing ads you've seen ads in the past few couple years even recently there's active ads that I see every day. Sam cart right all that is a software to get people to purchase through your website it's software to purchase that's my products. It's like dude here I have it all in one so that's number one my products I use it for that. My communications is my email automation so I don't need a MailChimp I don't need to get response I don't need a freaking active campaign. I don't need any other CRM or email automation all that is in my communications to the left so that's the second main main tool that we all need that we all need. If we're building anything online my pages my pages my pages so this products this is for digital products not all you guys are digital products. But but for those of you that that are simply service based businesses you're a real estate agent you're a local business owner you're you're an insurance agent. You're in the business of clients right you're in the you're in the business of client relationships right you're dealing with people one on one a real estate agent you're dealing with a homeowner you're dealing with somebody one on one insurance agent. You get my point right so if you're in that type of a business you're trying to build a brand and you're trying to bring value that's what you're already doing so hear me out on this one stay to the end hear me out on this one. Because you're already putting out the content you're already putting out that post on Facebook that Instagram real you look and all cute at your listing you're already doing it so you're already putting out the content you're already putting out the content. This is just how software is needed to really bring it in to really bring it in to bring that audience off of the platform into your world and it happens with a click it happens with a landing page right so so in this so so so for example. Here's the landing page let me put this down. Here's the landing page that I was working on that I am working on right now and this is what what prompted me to to to do the video is right here this is this is well yeah so my pages to the left right so now this one right here. This is my communications we're going to get back to that real quick but my pages my pages my pages. Here's what I was working on right now what and this is what you know inspired me to make the video for you guys because. This is one category and this is why I decided to just put it on YouTube and let all you guys you know see my train of thought and what I do in day in the life and this is what I've been doing full time since 2017 right so so in this case service one one one niche which happens to be real estate agents. This is my lead magnet this is the actual page right so so that's what I'm saying like as I wrote this in 2018 let me let me get the actual link. So so this was and and I'm bringing it back I'm bringing it back but I'm going to be tweaking it a little bit I'm going to be opening it up to everybody it's not just real estate because what I've been teaching real estate agents for the past. For the past for the past five years. What I've been teaching real estate agents for the past five years is the same. It's the same thing for any business owner it's the same thing I could teach an insurance agent it's the same thing I could teach the local dry cleaner. It's the same thing I could teach the local pizza joint the local freakin taco shop. It's the same thing it's five steps five steps to implement on social media. So even if I'm going to link this video and I'm going to link this link in the in the in the description you guys read the book it's five basic steps. This is the framework that I've been teaching right basic basic but these five steps is what I truly believe every single one of you guys miss the lead magnet. That's the whole point of this is the lead magnet I just happen to be working on my lead magnet magnet this morning. Specifically the email automation and I was going to just show you guys how I do it. But then but then I might as well also show you what what's all in here and why I still spend just $99 a month on it. Because it's all I literally need it's all I need I have my communications to the left that's the email automation my products. Yes, some of you guys are doing digital summary of your not but no matter what you everyone we all need if you're trying to build anything on social media for trying to build any type of brand or business online you got it. We need we need we need a my communications we need an email auto responder. So a lot of you guys can go do your due diligence to go Google email auto responder there's 50 million of them. And that's normally a separate that's a that's a separate service 5060 70 bucks a month 20 bucks a month there's some free ones out there. But but that's email automation so no matter no matter what as you're going out there and building your brand and you're getting people to click. That's the call to action hey guys and by the way, I put together a free sellers guide. If you click the link below it'll take you straight to my page where you can download your free cop your free copy. You own a local freakin pizza joint same thing dude. Same thing hey guys we put together an amazing offer for the month of November. If you click the link it'll take you straight to our page where you can download your free coupon this coupon is going to give you $10 off your next large pizza. It's on us make sure you download now click the link below take straight to our page. The lead magnet you guys is the most important. That's how you're getting people off the platform into your world. Super super important. So again I use culture for that what the my communications is the email automation but then the pages the pages the pages that's the page that's the link. Right so so as you're out there promoting your business man get me to click give me to click give me to click and make the offer be talking to me first of all bring value speak to that audience. Know the pain points again this is for those of you that are trying to build something if you don't if you're just gaming whether then they should apply to you guys. Right right but if you're actually trying to build something like you got to give something you got to give you got to give something of value that's the whole freakin jab jab jab right hook. That's that whole concept right so so in this case you guys again. It doesn't get any easier than a stupid freakin PDF and ebook which you can even I'll even link that below. A link to fiverr so if you guys don't know about fiverr fiverr is just amazing for for all kinds of freakin online graphics. Ghost writing video editing music editing freakin PDF resume writing ebook writing I can hire a ghost writer and have them write me five pages and on a specific topic and make that my lead magnet. Right so so if you guys don't have anything like that a free PDF again think about in your business again real estate agent for sure buyer guide seller guide simple that's the lead magnet right. That's the lead magnet I even have an example of a real estate one. But again you guys can apply this to your business dude it's so simple. What's that free offer your dentist. Okay cool click here click here to download your your your your free coupon on your first white teeth white cleaning. It's on us your first one is on us click here to download now offer expires at the end of November click here now. It's like dude that's that's my point you got we're already putting out the content the call to action is just not there. The call to action needs to be a link the call to action needs to be a landing page get me off the platform bring me into your world right and and and normally that happens with. With with with some type of offer so you can literally come over here man you can come over here you can get graphics get someone to design you a logo for 20 bucks. Like this side is super super awesome I'll provide like a discount code right below as well so go here type in anything type in anything freaking business card design. Get you some nice little business cards professional business card I can hire someone here have them do a full set of business cards look at this what I'm looking for also is five star I'm looking for five star review and and a thousand plus. This is all I'm looking for 10 bucks bam. It don't get any easier than that you guys and that could be a service you are arbitrage for you for freelancers out there. What if you went out there to businesses and said hey I'll do your business cards and I'll charge you 100 bucks. You come over here hire him for 10 bucks. This is a freaking professional and the reason why it's so cheap is because he's a piece probably in Bangladesh. He's probably somewhere in India and this platform five or they're the middleman so they make sure everyone's protected you can read all their reviews like this guy's super legit about the seller. Been on the platform since 2016 from Bangladesh. Look at that. Hello my name is I'm a professional graphic designer. They all have a bio like this so this this website super legit. This is what you want to do. Get yourself a PDF whatever business you're in man I don't care if you're teaching affiliate marketing or you're a rookie whatever man find find some type of find some type of topic. That you want to teach on that you're fired up about that you're trying to build in right bottom line that you're trying to build in come over to fiber. And find and find a ghost writer find a ghost writer ghost writer book ghost writer yeah let's go ghost yeah book writer. Look at this dude I can come over here I can even set a budget for a for a ghost writer I would probably spend me personally me personally me personally and this is how simple it is this is how simple it is. I could come over here and I can spend I could spend I could spend 75 to 100 bucks on a ghost writer and here's what I would do here's what I would do for whatever that can get me 100 bucks 100 bucks. And again I'm looking for five star 4.9 but I'm really looking for five star and I'm looking for way more reviews than that. But but and I'm sure we can find it I'm sure we can find it five star they're all five star. And there's decent decent reviews right but but but but again even if they're just getting started that's still awesome to five star six reviews. So the point is dude I can come over here and have someone put together a few pages write me something on a specific topic get that version back from them. Write and put more images and make it a beautiful PDF and I could take over from there I just need like like someone to put it somewhat started right start the damn thing. Some of you guys think this way where it's like yeah you're not a full blown author you couldn't write out 10 pages yourself but a ghost writer a ghost writer can help you a ghost writer can can start it for you. And then boom because you should know about that industry you should know about that topic if that's your business you should freaking know it. Okay cool. Let them start it get that document back and just continue right continue to write off what what what they started right and you know the industry because it's your passion and you're building a business in it so you should be able to freaking slam dunk that you know though they're throwing you now you you got to just catch that ball and freaking dunk it and you should be able to dunk it and so you get again you spend 100 bucks you get someone to put together seven pages for you on on a specific topic. You get that back you turn the seven pages into 17 you elaborate on it you add images to it you add your contact information you deck it all out with your with links to your affiliate product. Right like like that's my book right so so so again that's how you can get one done man that's how you can get done to just simply go to fiber super simple. But and then these landing pages these landing pages again my communications my pages and if you're in the business of appointments my calendars. Those are the three main tools that one needs when it comes to really really social media marketing but and having some type of call to action right some. Some some don't even care to take the platform the person off the platform what I'm telling you from a marketing standpoint and from a business standpoint take them off the platform. But again the only way the only reason why you would do that because you offered me something and it was cool and it was authentic and I've been following you for a while. And you provide value and now you have a call to action telling me to click and now you're going to give me this this this X value for in exchange for my X value. You see how that how that works. People just ain't going to pick up the phone and call you. Post I see call me 530719 it's like dude I don't even know you like you're sending that post out to your 3500 friends on Facebook 99% of us live across the country. You're you're you're posting that on your Instagram page where you got 4600 followers. You're a local business owner 99% of those followers don't even live in your area they don't even live in your state some don't even live in the country right so it's like this is what who are marketing to. And so you can't you can't you got to you got to take them off you got to you got to take the real ones off the platform that actually are inspired or willing to do business with you. And get them get them over here so that's that's my pages it's my communications my pages and my calendar. So again for those of you in the business of appointments that's the calendar that's the calendar that's the game changer. So so again you guys in here I was just simply showing. Let me go back to my my category I was just showing everyone here on the software. My book funnel so this is my book funnel right so so I have this this this lead magnet right this is legit this is me this these are my clients right. This is a book that I put out in 2018 as I started consulting real estate agents as I started consulting small business owners. I started noticing patterns in their marketing I started I started seeing the way their profile page would look just as far as links and how it was optimized and and and because they're in business you know information should be showing but it wasn't I started seeing it by the thousands right and that's why and that's what I that's what led me to kind of write that write this book in 2018 and then as I started teaching this and as to this day I still teach the five steps to real estate agents. I also know that it applies to every business that's why I'm like dude let me just put it out on on YouTube with for you guys because this applies the five steps I encourage you go click the link in the download click the link in the damn description freakin just go through the damn five steps. It's simple like these are five basic steps that we all that we're all missing and again this comes to the call to action. So when people download my book this is what the whole training videos on is on is when they when I send people to this page and they download they download the book. They end up landing, or they enter their name and email, right. And then they end up landing on the second page and that's what I consult a lot of business owners on as well is the fact that as you build your brand on social media as you go out there and continue to find your niche and carve your piece of the pie. The call to action the call to action is is is that offer getting them to let me go back to the to the opt-in page, getting them to to to download something of value, but then again a lot of times. Most of us are in the business of coaching or consulting if you're a real estate agent if you're a real estate agent you're getting someone to land on your on your real estate page let's say you're selling a you know a property. Okay, cool. They click. That's why you guys it's all about the click it's all about the click. So if I'm seeing an ad on Facebook or Instagram or anywhere. Give me the click, give me the click. This is the basic page I'm coming to right so so as as people land on a on a one pager in many many cases and with many of you guys, most most of you guys watching this video right now you are in a service based business you're a one on one or you're probably a consultant you're a real estate agent, you're you're you're not an e-commerce you're not Shopify really you're kind of just seeing where you fit in, maybe coaching, maybe affiliate marketing right. In most businesses, it's literally two pages. So, so this is page one. Right, this is page one. If I'm selling a house right I'm sent I'm entering my my name and name and email. Let me just put this bogus information and real quick. Name email phone number seven of the details and then boom I'm landing on on on the second page in most businesses is two pages. It's literally two pages. So, so when it comes to my book here my ebook here's page one right here's page one when they opt in they land on page two. Which is this one right here. Right, they land on page two. And so, again, I truly believe most of you guys are in the service based business where you're servicing clients. You need to you're looking for phone calls you're looking for appointments so if you're in the appointment business right this can apply for you if you're in the appointment business. Right, you're all about appointments you're in mortgages you're in freaking insurance you're in life insurance you're about appointments you need people on the phone. You don't just sell your people to a website they click and they buy I'm sure that technology is there on your in your company but but that's not how you're pitching. You know you're probably you're you're you're really going after the business your real estate agent. Right, so so in most of our most of us you guys it's two pages. The second page is the most important the second page the second page it's all about the second page. So if I'm in the if I'm in the business of appointments. That's where I'm going for the appointment so what let I'm not going to play you the whole damn video but but let me you're going to write this down and yeah write this down because I'm not going to put this in the description. It's all about the second page okay it's all about the second page it's two pages that's why I use Karcher 100 bucks a month that's all I need it's freaking Karcher it's my email automation it's my pages. The videos that I put on the pages I hosted here on Karcher so I don't have to host it on YouTube. And then my calendar. Those are the main tools that we all need so I don't care what type of business you guys have if you're trying to build a brand online over here. That's it. Now now some of us are selling digital products. Some of us are selling coaching services right. That's my products. Some of us are putting together courses right some of us are putting together online digital courses we're all learning from online digital courses now right. That's what I use it for as well. So in my case I use it and then and then one more and then one more and I make money by sharing it with you guys. And I'm so motivated to help people succeed with the damn software and build their business and capture leads and freaking make sales because if you came through through through through me. Chances are I'm getting a little piece of the pie and I want to help you win right so so that's another thing I use it for is the affiliate promo Karcher sends me a pretty nice check every every month in fact look. I'll just show you this month. Look at that this month alone this month alone this month alone so if you're catching this November 2022 look dude 1800 man how many of you guys comment below dude keep it real how how many of you could use an extra 2000 a month that's passive dude yes I had to get you on the service first but I did that one time I got you on the service I got you to click my link activate the email right and then and then and then give you my freaking time and an offer to train you and coach you and teach you how to use the damn thing. Right so that's what I offer that's what I was doing here that was the whole point of this video but then I went on this rant and now it is what it is whatever. But but but but but that's another another thing that I use Karcher for I use Karcher so I built everything is in this one software man that I that I built online. Again bring it back as they come to my first landing page and I'm giving something of value that's the exchange because it's because it's something that has to do with my audience right because I'm targeting a specific group of people. This would benefit them right so so so that's why whether it's advertising or putting content out organically make sure that the people that are following you are it's relevant to them. Right that's why I always I mean that's that's my whole thing about coaching real estate agents. I'm like dude majority of your business is local like you're farming three zip codes farming means that you're working you're kind of hustling you're you're you're trying to build your local brand and in these three zip codes for zip codes. Maybe the whole city but but that's just a city right so it's like it's local it's local so I'm always telling real estate agents I'm like dude you're local like start talking to your local community. And you're already putting out the content let's just learn how to freaking narrow it in. Let's learn how to run an ad right and so that's my whole thing about about that so this book again talks to that audience right talks to a specific audience. That has to make sense. They come here they opt in they then land on the second page on the second page where now I'm getting them to schedule an appointment so listen to this real quick. Thank you. Thank you for downloading my ebook you guys the five step blueprint, five steps to implement on social media to capture more leads and build your personal brand fast. You guys my name is David I'm the author of this amazing book that I put together back in 2018 after really seeing the common denominator when it came to social media marketing for real estate agents. My whole background you guys real quick I talked about it a little bit in the bio in the actual book, but if you haven't been following me, and you don't really know where this information is really coming from. It kind of came from yes being in the field of marketing for the past. You get the point right so I'm going on a I'm going on a rant right there, saying thank you introducing myself, telling them that the that the ebook was just sent to them check their email. And then I'm also saying hey guys and by the way, check your email over the next few weeks because over the next few weeks I'm going to continue to educate you on what it takes to capture leads on social media you're not going to want to miss an email. I'm saying all that in this video now this video went on for 11 minutes right it went on for 11, almost yeah 1212 minutes. This is where we're the more indoctrination takes takes place so go so going from seeing that person on social media right seeing seeing them on their on your Instagram feed because you follow them. You're seeing them on YouTube because they're putting out video content and you're subscribed your your maybe friends with them on Facebook and and or maybe you follow them on tiktok whatever right. So so that's that's the indoctrination when people are following you like like like here on YouTube, I have some clients that reach out to me four years later shot to my boy Todd reaches out to me four years later. And since David I've been watching your videos for the past few years. At that point you guys it's like dude getting someone to click come over to get something is is is is that's what's part of the magic. So now as that person clicked and they come here now they see me again now I'm breaking this down personal. Now I'm getting more personal here I'm introducing myself I'm letting me know where I'm really coming from. You know and then and then I'm saying hey check your email I'm not going to I'm not going to stop I'm going to continue to just bring you value and educate you on this topic. Right, so apply this to your business apply this to anything you guys are doing it's the same concept. And then again because I'm in the business of appointments. It's all about the appointment. And that's what I'm saying at the very end. It's all about the appointment I'm saying click the button below. Let's see. Click on my link to my business page come over to my business page. You'll see reviews you'll see the light count that's what I call step three your like your like add run the Facebook like add right so you'll see it clearly on my page. I'm preaching what I'm teaching over here I'm doing what I'm preaching right so so but what I'm trying to say is that the reviews. Right that's that's that's exactly the title that I have no look crazy it's so freaking amazing. And also be on the lookout for my future emails over the next few weeks I'm going to educate you on each step. So don't miss an email okay you guys so check your inbox I just emailed your pf you'll see it there in the next few seconds if not already and click the button below take advantage of this free strategy call. Let's jump on let me break down these five steps and all you owe me is a good review alright guys I'll see you on our next call or I'll see you guys and boom. I'm going for the call they click the button below and it takes me straight to my calendar it's that simple man it's a landing page it's a landing page it's a landing page straight to a thank you page where it needs to be you on video. And there needs to be a button below for them to stupidly click and schedule a call that's all it's about dude that's all it's about and so now again what I was working on in this in this in this in this video was showing my clients how to do it so there's a fiver link below. How to do it in in the email automation and what I really do. Here's what happens next so here's what happens next here's what happens next and again this applies for all of you guys and if you guys are building a business online. There has to be a follow up there has to be the lead nurturing in place right so so you so so putting out content on social media that's one touch point. So as you continue to build your Instagram your your your TikTok your your your your LinkedIn your YouTube. As you continue to grow these platforms that's one touch point so people that are following you will see you there that's one touch point again getting them off the platform. Giving them something of value in exchange for their email and I'm just saying there's many ways you can skin a cat but it doesn't get any easier than a freaking PDF. All of you guys could put together a few pages on a topic that you guys are trying to sell right and again in my ebook it's fully optimized affiliate links my contact information like my ebook is legit just look through it and just freakin duplicate it. That's all you gotta do duplicate the damn thing so now as they again land on the optin page that's the lead page they land on the thank you page and then after that again my whole objective my whole objective on the thank you page is to get them to schedule a call. What if they don't after that two days later I continue to email them I continue to email them so here here's my pages here's how I work I'm just showing you how I work okay. Now I'll go to my communications and then I'll go to that sequence and that sequence is brand brand new this is all brand new stuff that's why I'm like dude let me record it let me train you guys let me show you how I do it. And so so I'm working on on on my sequence that's the ebook that's how I capture lead so I'm saying you guys can do the same thing. Whatever your business is capture the lead give something up front of value that's how you can easily capture lead it's all about capturing the lead. It's all about getting the person off the platform into your world. Okay. And then this is where I'm going to continue to build a relationship that's what I was saying about the thank you video. Not only do they get indoctrinated by following you on social media but then now they come to the thank you page. And now it's me on video telling them hey man here's what's going to happen blah blah blah blah blah schedule a call right and so that's the magic that's where the conversion happens that's why you can. That's why a lot of people will will will run ads spend money to capture the lead to simply capture the lead. There ain't no upfront money it's not Shopify it's not e-commerce you're not selling a product when you're running an ad in your only caption lead because you're giving away a free download. So all you're doing is capturing the lead. It's all about the conversion on the back end it's all about that thank you page right it's all about that thank you page. So if you're going for an appointment chances are that's a high ticket appointment for that individual and that's why they can afford to capture the lead right because they know that X amount are going to actually schedule a call on the thank you page right X amount are going to actually schedule a call. And if that dollar amount makes financial sense then you'll you'll do that every damn day right and that's where I'm at that's where I'm at is where my coaching. I'm charging a lot now so now I can now now it makes sense to run ads to my book that's why I'm bringing out I'm bringing back out my book I'm bringing back out my book. So I'm saying download a link the link will be below so download a copy and just go just read it because the same again applies for any business. But but here's what I'm doing here's what I'm doing and then I'm going to wrap it up here because this is this is just I was just going to show you what what I have what I what I have next. So after they land on the thank you page X amount will schedule there X amount will not. So for the X amount that do not that's when they start to receive more emails. This is the sequence right so I'm going to come down to so I click on my communications to the left right here the top communications click on sequences. And so that specific sequence is the book one is this one yeah see I don't have anyone in this because this is a brand new list. Amy actually Amy she just downloaded it yeah she actually just downloaded it good OK perfect but but here's the thing so there's there's the sequence you have a. Here's the thing about about about email marketing you guys you have a list and then you have a sequence OK two different things two different things. So as you capture leads they all land on a list right they all on a list. So now all you got to do is set up the sequence. All you got to do is set up the email automation what what email because once they land on a list yeah an automated email goes out. Hey Dave thank you so much for joining my list. Here's your ebook blah blah blah that's excuse me. That's email number one but what about your email number two three four five six seven eight nine ten eleven and twelve and thirteen. So what about those emails those are all in your email automation. So that's when you go set up a sequence that's the sequence and then you just tie them together and boom you know there there's the automation. So here's the sequence right so down here it is the book one the book one perfect so I have a pause right now yes I have a pause though no no email went out just yet. So let me click on this and this is what I was working on so I have this tab open for my email sequence. And then I have this tab open for my pages because what I'm going to do again is so so I so this is a brand new sequence I haven't started this yet. Right so so the starting rule here's what I'm going to do on the starting rule lead subscribes I can go off of any of these sources. So if they opt into a certain form boom they're on this sequence. If they're tagged boom they're on the sequence right if they subscribe to a list they're on the sequence normally you only need one right if they purchase a certain product boom they're on the sequence. Right even if they visited a page this is crazy. If they simply visited a certain page boom they can receive this email and be on the sequence right so so so you can go multiple or you could just go you know one I normally just go tag like I just want tagging for everything. Tagging start learning tagging tag tags in here it's so so simple and I'll have more training videos coming out but tagging is so so so important. So I'm going to go it's in that that one. So lead subscribe lead subscribe to the book okay customer perfect boom so if they get that tag and how do they get that tag they opt in. That's all because I have it set up that way right you opt into a certain form boom you're tagged. And so that's the tag for that form right so that's the starting role that's the starting role and then boom here's all I do. I click send email I can send SMS all this other stuff. All these other automations but don't don't let all that overwhelm you yet yet just yet it just send email click drag hold it down hold it down and park it right below all I'm going to do is draw a line all the way down. Okay that's all I'm doing. So so here's what I'm going to do I'm going to go to the steps these are these are the steps from left to right delay day and time communication gateway recipients. Right so this one this is email number one so this is email number one that needs to go out right away. So so this is going to go out right after previous step what was the previous step they opted in right they opted in they hit the landing page. They hit the landing page they came down here smash the button they opted in right so so that's that. That's that's that and and that's going to happen right after that step hit next. And then here's what I'm going to do the first email sent out at any time anytime any day the moment they I don't care if they freaking opted in they were on my website at 3am on a Sunday. That's what time that email is going out they just opted in that first email needs to trigger instantly. Okay so so I leave that as is next and then communication the name of the broadcast I normally name this exactly what I'm going to name the subject line of that email. Okay, two different things you can name this whatever you want but I tend to just name it the same. So so whatever I'm going to name the email right the subject line this one's going to be. Here's here's your here's your free ebook. Here's your free ebook. Okay perfect and that's it that's that's going to be the title. Let me just copy that because that's going to be the title of the email. So in the next gateway is coming from my email there there there that's good leave that as is recipients I'm going to put on this one. Anyone reaching this step that's fine anyone reaching this step. Okay we don't need to mess with the GDPR if you're not. Yeah if you're not in the in the European Union or in Europe which I'm in the states so I don't need to do the GDPR whatever country you're in check if you need to use that GDPR I know if you're in Europe you do. So, look into that for sure single email is all this is going to be click on next, and then here is the actual setup. So now what I do is I go advanced, hopefully you guys already at this part but but some of you may not but in advanced advanced where you want to be. So I can come in advance and I can use any of cartridges I can go full templates, and I can look at all these templates that they already have done, and I can edit I can change out the blue to red I can change out this image I can change out the social media icons I can delete the social media icons. I can keep the orange button I can make it purple I can delete it, whatever, but the template is already there. And so look, like this is a basic template right there boom that's a basic template right there I can switch out the beige color, put my brown switch out the blue button at the bottom put my red, whatever switch up my icons. I just click drag it over and drop it and I can work off of it. Super powerful this is the back end you guys this is your email automation. So again man as you continue to put out content. Have a call to action the call to action needs to be a link it needs to be something of value to make them to entice your audience to want to say hey dude I want that hell yeah if it's free I can learn something hell yeah. And again, it's all about caption that lead it's all about capturing that lead. And this is the back end this is the email automation so so again I can use a cartridge template. I can create one from scratch. So all I'm doing buttons click drag it over. Right that's it. But in this case I already have and so look dude there's so many stuff dude I could put a countdown clock. Like, like, it's like it's just and all it is is click and drag you guys drop your block. That's all it is like and I can I can set this timer to a certain tag and make make this countdown clock the same countdown clock to the second that's on the web page. There's also a countdown clock on the web page and that one is in sync with this one in an email. It's amazing to culture there's a 14 day trial you guys so if you haven't even jumped on culture dude I don't I mean there's so many amazing softwares out there but I'm still on culture. Because of the price and because of all the services that come in it I only I don't I don't need anything else right so so it's all in one. But but here again I already have a template. So let me go back to design templates. And all I do is I use mine I use the same one over and over my templates. And all I do is change out the change out the image or maybe I might not need the button on this certain email watch I'll show you so I just delete this one. This is my basic template like it has my button. It has my email signature and it has it either it has an image down here this is this is an image and so what I end up doing is I end up linking the image to the video because 99% of my emails I send out is sending people to a video. That's that's that's the majority of my emails and that's that's some that's a golden nugget for you guys. If you if you're building email list. And if you don't mind putting yourself out there if you're the one actually building the brand video like like video get people to freakin click and watch your video. And so that's what I do that's what I do with these emails and that's what this one actually this one's not going to be that this one's going to be just the first email here's your free ebook. So so this one's going to be that one but email number two is that's when I link people let me let me just delete this part real quick. Okay and then I'll save it. Okay so that's that's email number one let me let me get to email number two. Okay so that's email number one. And so once I do that I hit create. That's it I don't need any automations right there right now. And all I'm going to do is hover over the the the the three dots activate connect the top little half gray moon to the bottom one and then click this arrange items at the top. And that's it man. That's it. So now let me show you really what what what email number two is and that was the whole point of this video. Let me show you that part. All I'm going to do is click drag hold the click hold the click hold the click and drop it. This is even number two. So now I'm going to wait a number of days and there's people that send one email every day I have some freakin mentors that I learned from that send freakin two to three a damn day. Or just send one every every other day or send or send to every day like I am on certain lists like shout out to these people because it's like shit obviously whatever they're doing works because they're way ahead of me. These are people that I'm learning from. And it's like yeah man some of them like I get a ton of emails like I haven't even opened up their last 13. Like shout out to Krista but it's like damn dude like I haven't even opened up the last 13. You know so so I don't like to be like that I don't know some of you guys. I mean obviously it works right but but I don't like to I don't like to be I don't like to I don't like to do I don't like to send out that many so I'll send out like I'll send out an email every either either every two days or every three days. Let's go three days let's go three days. So number two goes out three days later now at this point at this point I only send it during the week and I only send it during the day right because at first email they could have opted in at 3am. But if I leave it as is and send it out and send it out 24 hours later or 48 hours later. The back time that they opted in it's like dude they're going to get an email from me every freaking three days at 3am right so I don't want to do that so even number two and on is when I'll come in here and I'll just simply change out the time and I'll only have to go out between these hours 8am to 8pm right money through Friday. That's it that's all I change and then name a broadcast I'll put this on step one right step one. Next coming from that email recipients and I'll put on recipients I'll put on subscribe to list or subscribe to sequence I'll put at this point because look some people opt in and then they unsubscribe right some people opt in and they unsubscribe. So so if that happens I don't want them to keep getting emails because I'm based in the starting role on the tag right so I don't want them to keep getting emails. So I just I'll just I'll just put if if there if if they're still subscribed right so subscribe to sequence. So, and it would be book ones bam. So so as long as they're still subscribed right as long as they're still subscribed to the sequence they're going to keep getting these emails and that's when I'll put in that that stipulation right there and that's on recipients. Okay, and then single email and then boom next. And then all I do is I go into advanced and look the dynamic variables I didn't show you that part but the first name I use the first name all the time. I'll put in the subject line I'll put it in the body of the of the email. But look let me go to design templates my templates and here's what I didn't show you before or yet is that what you do is again I use the template all this is this is a template button. And the image holder down here and the social media icons this is a template like it's one of it's one of the templates I went to full templates and I freaking piggybacked off of one of these. Right and then once I decked it out and optimized it and made everything mine. I save as templates and boom now I can use the same one over and over that's all I do and I'll just change out the text. Maybe maybe get rid of the button if I don't need the button in this one. But but I do so I'm going to leave it and then I'll show you what I do with the button. So, so that's my template right and then I can build anything off of it to man I could build anything off of it I can I can click drag this over put it anywhere. This is the headline so boom look I could put that right there and make that make that sound look looks look super cool. Right so I can I can get creative with it man but I tend to just keep it simple. And that's what I want to do. But you can get as fancy as you want. So here's what I do here's I do here's email number two here's email number two. The reason why I have the pages up is because again, my whole objective is to get them to schedule a call is to nurture the lead. Get them indoctrinated continue to educate them continue to bring them great content on the topic that they are interested in. They raised their hand and said hey man I'll take that free download. Hey man I'll take a look at that free training. Right so the download it could be a PDF it could be a training it could be a case study. It could be a video it could be anything really but but it has to be something enticing to give people to click and want to enter their information. Right so so so when you're when you can educate people on a topic and give them something tangible a PDF dude. That it's worked forever now people even do real books right that's my ultimate goal is to turn my ebook into a real physical book. That's my next step that's what I really want to do because that's my book and and I can I can freakin do that that's the next step dude. And now just driving traffic and again building the relationship and getting them to do whatever you want them to do on the back end and that applies to making a cell as well. But in this case it's it's coaching it could I could easily be an insurance agent at the end of the day I need you on the phone so click you know schedule a call. So here's how I do it here's how I do it here's the next email here's step one here's step one so I'm going to get this page and I'll show you the I'll show you the page. I just haven't done the video yet but this is the whole layout this is the funnel this is the sequence. So so here's what I do here's what I do so this link. This is step one this is step one and this is actually going to be. This is going to be yeah this is going to be yeah this is going to be step one this is going to be step one I'll put Jack. Here's step one bam bam and then I'll write out this text later. Write out that text later and then boom. I'm going to put watch here. And that button is tied to the link. To that link right there to that link right there bam and then what I also do is I'll put that image down here. And I'll link it I'll link that as well and here's here's what I'm going to do I'm going to take a picture of this so this is this is the way it looks. This is the way it looks let me let me get rid of my little let me see if I can. Okay. I just took a picture of that. And now I'm going to replace that image real quick I'm going to show you guys how I do it. I'll take like that. Okay so there's the link I'll take like that page and here's how stupid simple this was. I just simply took a picture. Of that page right of the actual video right there's there's there's the video on the actual page so here's here's my thought and then here's where I'm going to end it. So all I was doing here you guys was showing you how I how I set up my email sequences it's all about the freaking lead it's all about taking that person off the platform bringing them into your world. And nurturing that lead in a respectful humble professional way right where you're bringing value and this applies for all your businesses man whatever business you guys are building. Pick your topic it's all the same shit right. But this is the back end right this is the email automation this which you guys definitely want to be be be put in place. So, so as they click right so I'm going to I'm going to I link the button and I'm telling them here I'm going to rewrite all this obviously but but I'm going to I'm telling them right here. You know what the step you know consist of and I'm just getting them fired up to watch the video it's all about getting them to click and watch the video so as a click. They're landing on this page and the reason why I take them here and not straight to the YouTube video because this is a YouTube video. Some of them have YouTube videos some of them are videos hosted on cartra but but the reason why I don't take them in this specific sequence. The reason why I don't take them straight to YouTube is because I want them on this page I need all their attention that's one reason. It gets it buys me a little bit more time for their attention right they're not on YouTube looking at 15 other videos on the on the side on the right side right. They're here their attention is here that's one reason. Another reason is so I can Facebook pixel them right so I can Facebook pixel them so I can put my pixel on this page which let me show you. There's my pixel right there so so so I can put my pixel on the page and in track it I can take my domain I could take my domain integrated with Facebook so they can track it I could take the the link I could take the domain and I can go create a custom audience. So I can so I can track it and retarget and show them future ads right that's another reason those are all reasons right there while you bring them to a page and not straight to YouTube for example. Right now some videos I do send straight to YouTube you guys are probably on certain sequences of mine or where I'm sending you straight to YouTube when I'm not going for the hardcore appointment right but but in this sequence in this sequence I am I'm going for the appointment. So I'm taking you to my page right simple page where they're where they're where they can smash that button. What is everybody welcome back to watch that video right and then down here down here is where I got to edit this page but this right here is my reviews clients real clients of mine right real real stuff you guys is what I do real stuff but but I'm going to change the screen where it simply clicks it simply links to my calendar right so that that's what I'm trying to do with with these ones is simply is simply just clone the page clone the page so once I have step one boom all I'm going to do is click on the three dots clone it deck out that page come over here clone it that's if you have a series of steps you may be teaching like I am I teach I teach five steps. Right so my whole my whole ethical bribe is it all starts with a download and then over the next five days I'm teaching that person that specific step but I'm also going for the appointment. Right I'm also going for the appointment that's why that's why that's why I'm bringing them out to a page. So I can pixel them so I can custom audience them so I can keep their attention on the video a little longer so I can put the button down here click here to schedule your strategy call I'd love to talk to you. Right. That's the whole and it's one standalone page it's not a full blown website it's a web page all these links down here optimized to my place to my to my links. And everything is super legit right and again it's all about the tracking it's all about the tracking and and and it's all about that appointment. So these pages you guys is what I put. Let me close this part out is what I put in in certain email sequences and I just I highly highly highly recommend and encourage you guys to do the same to do the same especially if you're in the business of appointments and again even if you're not in the business of appointments if you're actually trying to make a cell. Okay, give it a opt in on that diet pill that you're talking about. Let me read something about it give me some information right give me some value give it to me for free. Let me click download it I don't want to talk to you right now I'm not ready to talk to you right now I don't even know I don't even know you to talk to you right now. So no I don't want your phone number give me something of value upfront that I can simply just put my hands on and learn something right that's how you get. That's that's the initial upfront top of funnel is what we call it. Right and then and then over the course of the series. Take them on a journey take them on a on a journey and either sell something or go for the appointment right bottom line but but deliver value educate people. And this is how you bring him into your world you guys so for those of you that have freaking thousands and tens of thousands and hundreds of thousands of people following you on social media. Take a percentage of them off bring them into your world because that email that information no matter what platform may go down or may go up in the future that email that information is your gold that's your asset you got to be able to own that email. And it can only happen by taking them off the platform they're only going to give it to you if you can exchange the value and have have have equal or greater value in return right so so. Activate your 14 day trial you guys here's a cartridge there's a link in here's the cartridge whole freaking kind of overview thing which turned into a long ass rant I apologize but if you're new to the channel my name is David. I've been dropping content on Facebook ads social media marketing landing pages this damn software since 2018. So if you're into online marketing or trying to build anything online I teach the basics this is basic stuff that after consulting thousands and thousands of real estate agents thousands of small business owners. This is the basic stuff that everyone misses these five basic steps so I'll have some links in the descriptions you guys and stay in touch I'll see you guys on the next video over now.