Loading...

An American Love Affair with the Pickup Truck

3,041 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jan 10, 2012

CCM-News, Detroit. Living large.   It's the American way of life.  Especially when it comes to our pickup trucks.   At the 2012 Detroit Auto Show the trend once again is: Bigger, faster, more powerful.  For years, manufacturers have been one-upping each other in an ever-escalating war of features and claims.

But with higher gas prices and a return to urban life after years in the suburban wilderness, is it possible that Americans might be ready to look at the functionality of a flatbed and the size of a sub-mini?  While there's still plenty of evidence at the Detroit Auto Show that size matters, there's at least one company that's bucking the trend.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...