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Published on Oct 6, 2019
In today’s show I had the chance to chat with Ian Li from Zipwhip. Our topic? Texting. And what fascinated me is that this is a medium we are already comfortable with. We use it day in and day out on mobile. In fact, it’s a form of communication we use a lot. For many people, it’s the easiest way to communicate with others. And studies find that in a lot of cases, it’s the least obtrusive. And it’s faster for both the consumer and the business.