PlayStation - Double Life - EU TV Commercial (1999) HQ





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Published on Apr 4, 2012

ITALIANO - Spot TV "Double Life", dedicato alla PlayStation originale e rilasciato in Europa nel 1999. Realizzato dalla TBWA e diretto da Frank Budgen. L'11 maggio 2007 ha vinto il Clio Award, premio internazionale che celebra l'eccellenza creativa in pubblicità, design e comunicazione.

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ENGLISH - Double Life is a television advertisement released in 1999 by Sony Europe. The 60-second long ad – conceived and written by copywriter James Sinclair, art director, Ed Morris and Trevor Beattie (creative director) – shows 19 PlayStation gamers discussing their PS1 gaming experience. The ad was the most highly awarded in the world in 1999/2000 and has gone on to gain cult status.

Client: Sony PlayStation
Advertising Agency: TBWA\London
Production Company: Gorgeous Enterprises, London
Editing Company: The Whitehouse
Editor: John Smith
Account Executive: Neal Davies
Creative Director: Trevor Beattie
Copywriter: James Sinclair
Art Director: Ed Morris
Producer: Paul Rothwell
Director: Frank Budgen
Cinematographer: Frank Budgen

Ecco il testo:
For years, I've lived a double life.

In the day, I do my job -- I ride the bus, roll up

my sleeves with the hoi-polloi.

But at night, I live a life of exhilaration, of missed

heartbeats and adrenalin.

And, if the truth be known,

a life of dubious virtue.

I won't deny it -- I've been engaged in violence, even

indulged in it.

I've maimed and killed adversaries, and not merely

in self-defence.

I've exhibited disregard for life, limb and property,

and savoured every moment.

You may not think it,

to look of me, but I have commanded armies, and conquered


And though in achieving these things I've set morality


I have no regrets.

For though I've led a double life, at least I can say

- I've lived.

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