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Polo "cool"

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Published on Sep 22, 2009

Imagine you have to film a story set in The States during the 50s decade
What would be your first step? If you are director Pep Bosch youd balance such alternatives to shoot as L.A and Toronto, then finally deciding to go straight ahead to Bulgaria, where you can use the filming set of De Palmas thriller The Black Dahlia.

Your next step then would be to assemble a cast of American, English and Bulgarian actors and finally turning the time-machine backwards until the Eisenhower era. In such a scenario the only new thing, very new indeed would be one red car. It does sound cool, doesnt it? When DDB Barcelona commissioned this film to Agosto the idea behind the spot was that its not enough to define the new Polo as cool, a story was needed to make evident what cool really means; to be self-confident, when you are cool, theres no need for show-offs or bragging. The result, a spot to demonstrate that sometimes, the best way to win is not to compete at all.

Credits

Title: "Cool"
Product: VW Polo
Client: VAESA
Agency: DDB Barcelona
Client marketing director: Caita Montserrat
Client advertising director: Albert Garcia
Agency Producer: Vicky Moñino
Creative Directors: Jose Maria Roca de Viñals / Juan Ramón Alfaro
Account manager: Gorka LozanoDirector: Pep Bosch
Production Company: Agosto
Producer: Julia Carrasco
Director of Photography: Paco Femenía
Post Production : Infinia
Post Production Supervisor: Sergi Roda
Editor: Alba Oriol
Music: BSO
Production Service Company: Film-maker, Sofía
Film Format: 16:9

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