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Published on Oct 21, 2012
To learn more about Prop 37 and Food & Water Watch's campaign to make GE Labeling the Law, and to help raise money to broadcast this public service announcement and others like it far and wide, visit www.voteyes37.org.
"Trust Us" is an ironic public service announcement by Consumer Advocates for Safe Food and Water, sponsored by Food & Water Watch, in support of Proposition 37, California's ballot initiative to label genetically engineered foods.
A diverse, all-star cast including Danny DeVito, Emily Deschanel, Glenn Howerton, Kaitlin Olson, KaDee Strickland and Kristin Bauer van Straten, impersonate scientists at leading biotech firms speaking their "subconscious minds" about why the general public should just trust them and not fight for mandatory labeling of genetically engineered foods (GMOs).