 Terrific, I think this fact that, you know, the fraternity recognizes you and you're part of the fraternity, so obviously it's a great feeling. Any award, especially like this, the Network CEO of the Year, is a good feeling. I mean, it's just over three years, to be very happy with what has happened. I think it's a great idea because, you know, you're recognizing not only the work but individuals. So what happens in the industry, unlike the creative industry, which is, you know, people are front. So here, especially a lot of youngsters, I mean, we are absolutely very happy to receive this award. But a lot of youngsters, you know, under 30s, the network, the market heads, the legal heads. So I think it's a great idea, you know, the people behind the work are being recognized. It's a slightly different form what happens in all the other words. We've been doing very well, you know, I mean, our digital company is firing. The beauty is you have two main agencies, Roadster, UM, and Initiative, both are doing extremely well. But for me personally, that's one. I'm, as you notice, and we saw my surface speech, I'm also very proud of this industry. And the fact that a lot of initiatives are going last year, you know, and I was in some small way part of that. The BAC launch happened last year, which is a big move. We are in the process of launching the ABC Digital Ratings. So the fact that, you know, the industry is moving to global standards in this country, we had measurement, we had everything else, the practice which you bring into place makes me very happy. So not only for my companies, the three or four major companies which we have under us, but definitely for the industry also. So I think there will be challenging times, you know, for every good time there is a bit of effort. Like some, the market is going to be slightly, I won't say choppy, but it's going to be as high as and low. Some companies will do well, some will not do well. So I think the tough will survive, but the thing is to hold the morale of the teams, you know, and through thick times. The good times everyone sees. When the tough times come, then you have to manage your teams and hold the morale.