 Welcome back. Now India's largest car maker, Maruti Suzuki has launched a new ad campaign for its youngest hatchback, the Celerio. The Ajke Zamaneki Leap campaign has aimed at the young, the progressive consumer of today to reflect their mindsets and position the Celerio as a new-age youthful compact car. Nima Namchu is the Chief Creative Officer at Hawas Worldwide and is breaking it down for us. Look, I think they are trying to appeal to the younger audience and now in a very crowded market of, you know, a lot of small cars. I think they are trying to position themselves as a brand or a car, which is, you know, with the times. But while the stories are sweet and very cute, they seem to lack a certain amount of, you know, disruption value. Papa, look, why is it happening like this? Papa, look. I'm the captain of the winning team. I think you'll probably get lost in the crowded television set. Otherwise, I think it was nice. It was to the brief. It's quite very faithful to the brief. Maybe too faithful to the brief. So which is why it stops being disruptive. So probably will not stand out. At the same time, I don't know how much people are going to believe in the fact that Maruti is with the times because deep in the consumer's mind, I don't know if Maruti is seen as a, you know, a with it or, you know, progressive brand. Papa, you're right. Girls go driving. Okay. Men are born drivers. Because in the past few years, for several years, actually, Maruti has lost that edge. It's become a brand for the mass, not necessarily a brand which is at the cutting edge of technology. Just joking. The stylish Maruti Suzuki Celerio.