 Great to see you all here. Can I have a show of hands? How many people in the audience are actually formula one fans? Whoa, okay for the rest of you. This is going to be the longest presentation of the day, okay? Don't worry about it. My name is Mark Gallagher Mika. Great to have you here on Helsinki We're gonna get stuck in because we've only got a short presentation this afternoon And I think the first question I wanted to ask you is about you know I met you 30 years ago. You're a young guy How did you surround yourself with the right people to give yourself the opportunity for your career? Well Everything starts when you are of course very young, you know, I started motor racing go-karts. I was five six years old And and it was it was not too difficult to understand Thanks for my parents to understand what is right. What is wrong and and When I looked at it the people around me in a school in my motor racing world It was quite easy to see what people were doing And and it was always great to choose the people who do in a right thing and to learn from them Girls and boys who were doing the bad things. You don't want to learn from those things So it was quite easy to found this found this mentality how to get successful. And of course When you get older more experienced you go different categories in motor racing You continue to carry the same Momentum in in today's world now Mika whenever you got into Formula one you drove for the Lotus Formula one team and then you joined McLaren and you found yourself as teammate To a guy by the name of Ayrton Senna Who I think most people will remember was a quite a legend at that time in Formula one Would you regard Ayrton Senna as a kind of mentor? Did you learn from working with a guy like that because I think mentoring Always helps a young person develop their career and from your perspective Senna was the best possible kind of teacher That's true. Arto Senna was unbelievable I started racing from LaVon 91. I joined the McLaren team 93 where Arto Senna was racing and Those years 91 92 and earlier in my career. I thought I know everything I'm the best. I'm the most talented. Nobody could have beat me and and Which is great. It's a good feeling But that day when I realized oh my god I have so much to learn was the day when I was sitting in a racing car next to Arto Senna and I was very fortunate because when I went the very first Qualification to crown Privet Arto Senna. I kick his ass. Oh, sorry my words kick his butt and and I was quicker than him And but I was people were asking Mika. How did you do that? You know, you are competing three times world champion I said it's normal. You know, that's why we Fins that's where you have to think you have to think inside. You are the winner and And the but it made me to really realize that way when we started doing more crampries together that way actually I didn't know nothing So I started learning I said hey Mika now start learning listening how he work listening to how he talks and Suddenly I start collecting more information and I realized that way Mika You have a long way to go before you could have be a winner of the crown Pri The champion of formula one and it took me seven years Before I won my first crown Pri, but all those years were fabulous. I never looked back and say oh my god was awful Now Mika, I mean you're talking there about Learning from Ayrton Senna spending seven years Working towards your goal of becoming a winner in formula one, but there must have been moments There must have been times where you suffered a failure Maybe a personal failure. You made a mistake. You weren't having a good weekend And and how do you cope with that? How do you regard those challenging moments when everything is not going so well on the plan? How do you recover from that? Oh, it's difficult Very difficult Again every morning you'll wake up Sunday morning crampries happening look in the mirror in the morning said Mika. You are the best And and then you go to crime free and then something happens. You are not finishing crime free. You are not winning crime free And you go in home like oh my god You look in mirror and said what happened and and how you cope with that is Analyzing what went wrong? Was it your mistake? Was it my mistake what I did in a crime free? Was it some kind of? technical problem Failure in a car so analyzing is most important factor But of course everything has a limit, you know, like I said took me seven years before I won my first crown Pri So you can imagine there's a many times you look in a mirror in those seven years So it comes to days when you're taking your towel you go on the floor and said that's it. I had enough So what what I have realized in in those years is very important not only analyzing But they're having a great team behind you which helps you to to talk, you know When you are in in the formula one example It's a it's a very selfish business, you know, you have to be really selfish and people really have to handle a lot of your Let's call it a moaning And and you need a great supporter Group behind you who listened to you smart people who helping you to go forward And then you lift your towel up against it. I'm not gonna give up. I'm gonna continue. I want to win Together so it's never even you look in the mirror yourself. It's not about you It is your team who is working for you. We are winning all together for the success and that's the most key point so So Mika one of the guys in the audience. I think it's one of the guy Cracky asks on the on the app Was there ever a moment that you had lost a race and you wanted to quit? Did you ever think of quitting because things were difficult? No, not not really. I mean when I have a failure in the car or I made a mistake myself with the car. I didn't Stop there and said that's it. I want to I'm gonna stop it. It's came after You know, it came after when you talk to the media, you know, sorry to say sorry to say like that But but very often because media is pushing you all the time Mika. What went wrong? What went wrong so most of the time 90% of the time it's discussing about the negativeness So that negativeness makes you think like again, I have to answer these questions again. I have to explain so it comes a very Horrible feeling inside. It's like you start thinking that way. I'm making excuses because very often you cannot people who are not Following the technical part of the Formula one and you're not finishing Grand Prix. They very Often they think ah, he's making excuses again again He didn't win because his name is not top of the shot, but there's a lot of technical stuff What goes in the background so those are the times but Never when the scars stops and I make a mistake. I never thought that way. It's over. It comes after so Mika I Think everyone remembers that when you were at the peak of your career when you are winning your two-world championship Titles for McLaren. There was one guy who you tended to be racing against more than most he became kind of a famous problem his name is Michael Schumacher and Michael and you it was the Schumacher hack in an era of Formula one How did you deal with the pressure of competing against a guy like Michael Schumacher and a team like Ferrari? And was that pressure? internal or was it coming from Michael where how did you cope with that pressure? How did you deal with that competitive landscape? Yeah, it was It was a really tough tough years against the Michael Schumacher for sure Starting already when I was 14 years old. I was racing against him in the go-karts and then later in the Formula one Unbelievable first of all great personality Unbelievable racing driver And and what I admired him was a lot of different areas, but one of them was he never didn't give up You know doesn't matter how his car was working doesn't matter what position he started to race What position he was racing in a race always flat out never didn't give up And that was incredible because I had a moment sometimes when I was racing I was going like position 15 Oh my god, you know when this race gonna end. I want to go home But this guy I mean he just went flat out all the time and I always admired his power to energy what he has and and that motivated me and and again I learned a lot from him and And I think when I won the two times world champion, he maybe learned something from me, too Now Mika that one of the someone else has sent a question in here Asking about your most memorable overtaking Maneuver and this is quite a good question to come off the back of the Schumacher Discussion because in Belgium at the Spa-Francorchon circuit in 2000 you won the Grand Prix and I have to say you overtook Michael Schumacher in the most Rageous way. I think you were doing 300 kilometers per hour. Yeah, that's true You went in one direction. He went a different way. There was a slow car in the middle I think that guy had a heart attack when you went both when you went both sides of him and There was risk involved so your best overtake involved Calculated risk. How do you weigh up that risk in your mind? How do you take that calculated risk? Okay, you can imagine I'm I'm sure most of you haven't seen this overtaking what happened many years ago Anyway, I'm going flat out 300 320 kilometers per hour And long straight following Michael Schumacher's Ferrari Same speed. Well, I was a little bit faster all the time and I tried to overtake him many times in a crump in that race And that was the only place where I was able to overtake him in that straight But he didn't let me overtake of course. He was pushing me all the time on the on the wrong side of the track So what's happening one lap? I following Michael flat out and I seen a distance Car what we were over or lapping lapping because it was so slow middle of the track So in a racing world, you never When you are slow, you don't drive on the middle you try one. I don't know left or right because you had a problem No, this guy was no middle of the track So I can see the opportunity as it all right What's gonna happen here and then I getting close to the Michael and I tried to calculate Auto top because I was so much quicker because I was behind him that way. I can move in a right time So Michael decided to overtake left. So I decided to overtake right So you asking me about the pressure and decision and and I was like, oh my god You know, it was little bit first instinct what you do second thing is you are thinking about what about if this Slow driver decides to move on the right or on the left So either me or Michael gonna have a massive accident. So I took the risk But when you want to win you have to take risks And and the instinct is very much what takes you forward And experience so it was very much to do with the experience Instinct and and taking this taking this risk So yes, he did not get the heart attack, but this guy on the middle, but he definitely have to change his underpants Mika a lot of technology being talked about here Formula one is packed full of technology The last 25 years have been all about formula one embracing data connectivity data analytics real-time decision-making You saw the transition you lived through the journey from manual to a data-driven Sport, how does a formula one driver use data? I mean when you go in a meeting, how do you actually use? Data from your car from your performance To go faster Yes, it is a it is a Yes, I'm very fortunate. I've been living this Era, you know when the data arrives to formula one more and more sensors coming different elements in a car Which gives you to create information for the team for the driver? What in a past how you were operating with the racing car was what you feel and This feeling was important to express to engineer What do you feel what needs to be changed in a car now? The data is giving you I said, oh, that is problem. That is problem. So the driver is Fighting very often with the data because data doesn't have a feeling driver has a feeling so it's very challenging But It's great how the development is going at the moment And and if you take a mobile phone 20 years ago, you can hardly send text message You know now you can do anything with your mobile phone example So formula one is the same thing the technology goes forward More data more information more possibilities more better communication. So it's fantastic and and But what it brings the more complicated part of the data is who could analyze it Who are the good people to analyze it to put this information in this real world? Number is easy to read, but what this number means doesn't mean anything unless you don't understand how it affects the total package Which is all why data analytics and data analysis is the key thing in formula one Today bringing us right up to date 2017. What does Mika Haken and do today? You you work with a number of great brands you represent companies like UBS bank You work with your team McLaren old team McLaren and the McLaren Automotive business and I understand you're also involved in investing in Your own kind of technology business. Tell us a little bit about that Well, let me let me start this way. How many of you are in a social media Wow Let me ask you second question. How many of you would like to be a Grand Prix driver quite many Interesting they just want a lifestyle Okay, the cars are not so important, you know, so I myself two and a half years ago asking myself Mika why I should be in a social media. Why what I can give you guys take a picture of myself Well, it's a little bit like all more I get people to follow me I say that's nice. That's that's really cool but I was thinking more like I Want to give people something, you know, I want to give my experience How I become a world champion So so what what we created last two and a half years We created a social media Program, which is for all of you where you can make money Because currently at the most social media Procrans for this out there. You really you really cannot make money We have done it. It's called insider. We can download it and Look at yourself premium content. I love it No one in this room expected Mika Hakenin to come on stage and talk about Premium content. So there we go. We have it from the two times world champion himself Thank you. Thank you. Thank you. Thanks. We're we're going to wind up the session one final thing That I think is quite important to mention You've got quite an important birthday coming up in a few days time Can you just mention about the birthday that you're going to be coming to celebrate here? Oh, yeah, this is this is great I just want to congratulate Finland 100 years old in December 6, so I'm not gonna sing. Don't worry I just want to say great for Finland what they have done Slush all the all the members will be working here very hard for a number of hours flat out They've done a great job very first time well me over here, and I enjoy normals the great people create motivation Finland congratulations. Thank you very much. Ladies and gentlemen. Thank you. Have a good evening job