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Uploaded on Mar 3, 2010
Ok Go had a video idea for the recorded version of "This Too Shall Pass". They approached Adam Sadowsky, president of Syyn Labs (http://syynlabs.com/) to design a Rube Goldberg inspired machine in which they would base their music video around. After months of preparation and 20 consecutive 18 hr days, they finally got the perfect take. Adam explains all the tedious fun! Check out the video - http://www.youtube.com/watch?v=qybUFn.... This talk was apart of Ignite's first Global Ignite Week. 68 events spanning over 6 continents reaching 10,000 people live.