 Wow, what's up everybody once again, it's brand man Sean and today we got to talk about this battle that chance the rapper Has been fighting if you know anything about trans the rapper You know that he's been groundbreaking in terms of being an independent rapper and waving that flag strong And a lot of people have supported him earlier on but as of lately a lot of people are starting to call his Independence into question and that's pretty significant for a brand like chances who's really been built off of being independent So in reality chances really fighting this battle from two frontiers one Actually being independent from a business standpoint and two being independent from the standpoint of public opinion And the crazy part about that is as we all know in today's age people don't necessarily care if he's truly independent If enough people start attacking his independence that image will already be tainted because based on the things that he's done I'm saying that he's independent is saying that he's been doing these groundbreaking things playing on all matting while these Sign rappers are barely doing what he's doing and they're playing on rookie And then two big names that have now said chance is not independent includes Joe buddin and DJ academics of everyday struggle Both of them have said that on the show. Well, you know, I used to defend chance on the independence thing my perspective has changed it has changed, but it's changed with more information and more information from Sources that would know what you really makes it seem like hmm. What have you learned? So either way it goes what I personally haven't liked about this conversation so far is nobody has really defined what being independent means So we're going to find that right here at least try to and then talk about what chance can do to make this whole situation Better possibly from a PR marketing branding standpoint So when you traditionally look at what people consider to be an independent artist It's basically been an artist that doesn't have a record or music label behind them so one of the two things that labels really provide marketing and money and Marketing people don't need as much from labels these days or marketing or those media placements But a lot of these media placements the high-level connections that labels have is very very beneficial Not gonna front on that but when it comes to the money and we know the money is a huge deal You hear about these artists getting front it a million dollars five million dollars Well, actually you don't really hear about it anymore But that reason that that money is necessary a lot of occasions to be front it is It takes money to actually be an artist and start to get things going so you can invest and get that money back As a matter of fact the manager I talked to was like hey these talk shows these late night shows He was like, yo It costs at least 20 grand to really have a set up with your band and all that kind of stuff to be on these shows They those shows do not pay you you pay for everything and this guy does know because his artist has been on Several of those shows so the question is he always chance the rappers touring money that strong and maybe it is now But was it then when he started to make certain moves one of the biggest accusations that I'm starting to see more recently That might stick as opposed to that kind of weaker Apple music deal trying to say that he's not independent from that People are starting to really look at Patrick Corker and his father and say yo man He was pretty successful. He put some money behind you guys you guys are not independent And that's a two-fold tricky situation, which is perfect because this is the opportunity to define exactly what independent is Obviously the purest form of independence just flipping your own money stack and break again and again and again Getting more money out of the situation as you build your own empire Let's consider a situation like if Patrick's dad did provide money for him and say they have large Financial support from the very beginning now in business in general not just the music industry if someone is an investor in your company You're basically not independent even if you have a lot of control of things You still have this financial duty fiduciary duty is what they call it now where they get that money from and how you return it to Them that's a whole another situation But if you have an investor and they're supposed to get gains from it traditionally, you are not independent But let's say Patrick's dad was like a yo man I see you working with this chance kid and chances dad seems pretty cool his dad works with Obama So I know chance has good support behind him from that end But his dad still works for the government government don't make money like that, but I got money So here I'm alone you this money That should be enough for y'all to get started and all I need you to do is pay me this money back And that scenario chance is still independent because that's no difference than somebody saying hey I got this business. I got my business plan and everything looks like it could go Well, I just need some money from you bank so I could do these things and then I'll give you the money back To tell you guys the truth I know a lot of independent artists out there these days that do not have any kind of label or are starting their own label But they have some either investors or they have some people that have loaned them some money Maybe they come from a you know, well-law family or something like that But that's just where we live in today because it costs less money to become a successful artist didn't used to Y'all are gonna see a lot more of that so now we call on the question What's the new definition of independent before we said that was basically meaning hey You were signed to a record label. You're independent of a record label But are we talking about independent for real for real from a business structure because that's a whole different question and trust me You're gonna see a lot of these newer artists who have financial investors But I'll let you guys decide on that for yourselves The last thing is really just talking about chance for more of a PR standpoint in the public Actually considering him to be independent regardless of the actual business that's going on and what I personally feel like with chance Doing so many things that are groundbreaking and pioneering He has an opportunity to really just come out and say it plain and clear as opposed to doing kind of the interviews That they might be asked questions by interviewers who are kind of playing nice All he needs to do is really come out clearly and say something to the tune of hey What we're doing is groundbreaking and pioneering in so many ways There's so many new frontiers that haven't been covered yet A lot of people might say that they aren't independent because they're doing this and they aren't independent because they're doing that But the reality is since nobody's done what we're doing There's will be a lot of ambiguity and questions that arise as we do more and continue to grow But just know that we have control of our brand once they come out acknowledged Hey, some of this stuff will look sketchy there might be gray areas and loopholes like hey We have people backing us but we aren't signed to a record label then they'll be alright because the reality is I don't think fans care as much as they think they do especially at this point of his career Chance is already too successful for the common man to be looking at him as an underdog So if he comes out and make a statement like that clearly He just has to make that statement once and then continue to do whatever he wants to do as he's already been doing But if they continue to avoid this whole conversation instead of addressing it head-on and just keep on making it seem like Anybody who says they're not independent is crazy or haters They're just gonna back themselves into a corner in the long run as more and more people and energy comes Adam saying that a bra y'all are not independent state your piece one time make it clear so the fans know Where your intention where your heart is and keep moving because again fans do not care as much about that Independent thing as a lot of people probably think but what they do care more of is the idea of chance having transparency between him and his fan base and if at any point he starts to look like he's been holding something back from That's when things are gonna get a little tricky But that's it for now. 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