 Hi everyone, how are you? Do you like the movies? Can I hear it? Yes. So it's great to be here from the motion picture business to talk about the Academy Software Foundation and we're the new kid in the in the world of the Linux Foundation of all the different projects that are out there. We just got created three weeks ago. We announced here at SIGGRAPH in this convention center three weeks ago and we're in the process of setting this up. What I want to do in the next ten minutes is to give you kind of an overview of where we came from which is a story that you'll be very familiar with I think from the other industries but there's a bit of a flavor that is specific to to us to the motion picture business and go a little bit quickly into where we're at in setting this up and the the specifics of how we're setting up the foundation. So but first I want to talk about the movies generally. So what you have on screen right now is the top 20 movies of all time by box office revenue. The motion picture business in theatrical box office makes about $40 billion a year worldwide. These are just for the tickets that you buy when you go to the movies here in China and anywhere on earth. The motion pictures generate a lot of revenues in other in other ways from video streaming, team park toys and all kind of things. This is just a tip of a pyramid but what's interesting to note when you look at this list of movies is that they are all either visual effects movies or animation movies and they are all essentially by and large computer generated and done with software with artists using software and you have to go down the list to number 138 most profitable movies of all time to get to a pure live action movie. The movie is Mamma Mia. It did the $650 million but all the movies that are up there before then have been done essentially with software computer graphics software and the engineers that work on that use open source. They've been using open source as the other industries have and it's become an important part of movie production since the beginning. There's a list of all the libraries that are used for open source and these are some of them. They probably never heard about them but they're very instrumental in the making of the movies. Asis and then big open color IO opening XR. Two years ago as Jim alluded to we started an investigation at the academy. Rob Brido from Lucasfilm had this understanding that perhaps the academy could do something to help the open source community and so the investigation went on for two years. There was a lot of the CTOs and the director of technologies that are involved in movie making in animation studios and VFX studios visual effects that got together around the same table started discussing about software and how we can improve the development of open source. At the beginning we really thought that well you know open source is what it is. It's kind of a grass root motivated and there's not much we can do to help that. But as we proceeded at some point we invited Jim and Mike Dolan from the Linux Foundation to come and the first witness what we were doing and very quickly they said gently they said well maybe there are ways that we can help with this and they started telling us how we could fix some of these problems that you see on screen right now. So the Academy Software Foundation was created it's a collaboration between the Linux Foundation and the Academy. The goal is to provide a neutral forum for open source software in the motion picture business and also the brother media industries and for that platform to allow for collaboration on the creation of images for visual effects animation and sound. We have members this project this foundation is set up like many of the other Linux Foundation projects. These are founding members so you recognize the names there while Disney studio in particular is where Pixar is and Lucasfilm is and Disney animation is. You have a blue sky which is part of Fox Studios. You have VFX Vanders. Dreamworks is part of NBC Universal. You have Weta Digital, a visual effects vendor who's famous for the Planet of the Apes movies. You have Animal Logic in Australia who's famous for the Lego movies. You have Double Negative in London that is famous for the James Bond movies and a lot of live-action work done in in London and then our technology partner Google Intel Epic Games and we together created the first phase of this foundation found three side effects also general members on the software side. This is a slide about our lunch three weeks ago announced on August 10th and you see on this image Rob Rideau doing a keynote in this room actually about the creativity in motion picture. Rob was the visual effects supervisor of the latest Star Wars movies, the solo movie and he presented about the process of creativity and he announced the foundation as part of his keynote and we had a good deal of press from our own trade press within the motion picture business and also from the technology press out there and the mission for the foundation is simple, increase the quality, quantity of open source contribution by establishing three things, a governance model, a legal framework and a community infrastructure. We want to lower the barriers of entry for developing and using open source in our industry. There's a lot of things we're doing that you're already doing if you're working within the mature Linux foundation projects. This is all familiar to you and probably old news but it's new to us. Thank you for indulging us so our goals are to connect to coordinate across projects to develop a continuous integration and build infrastructure that is open to all so that we can streamline the development of build and run time environments, provide better more consistent licensing template on the legal side and provide a clear path for participation and code contribution in our industry. So essentially we want to bring the engineers who are working hard and in the case of open source libraries and initiatives, often the engineers have seen a problem that needed to be solved was not mandated by anyone. They took initiatives and they wrote the code that was needed. They open source for everyone to share. That process in the motion picture business has been in the shadows a little bit and we want to, the foundation wants to shine the light of the work of the engineers and bring them resources and structure. The governance, so our foundation is a non-profit. It's under the Linux foundation. So it's outside of any particular studio or company's firewall. There's a governing board, as you would expect, and there's a technical project group, a technical advisory council that is independent from the governing board to ensure that the engineers in this organization continue to make the decisions about the project. So it's sort of a division between church and state. This is the graph. You've seen a version of this many times. The governing board, the technical advisory council and the projects. And so the tech role is to establish the best practice, identify the resource, coordinate with the community, propose a new project, and we're in that phase right now. Our foundation is new. So we have a number of target projects, but none of them are in. We are an empty vessel three weeks into it. So now the process is a lot about bringing the projects in. And the tech is doing that also being formed as we speak. And the projects will sit on this continuous integration infrastructure that comes to us from the Linux foundation. We've already tested some of the open source libraries that you've seen before on the continuous integration. I don't think I need to sell you on the benefit of that. In our industry, what this will do, however, is that we'll bring an open source infrastructure for our own projects at the foundation, but also for everyone to see in in the industry and open source infrastructure. So right now, people who use open source libraries in their software or in their production pipeline, have a version of that that is not open source that has been developed internally and each one of them is slightly different. And if you want to get into using or contributing to open source software, you have to build one, a form of build infrastructure for yourself. And the this all fine and good, but it's significant effort, many smaller studios, midsize and smaller studios shy away from open source because of those technical requirements. Now, if we have our CI infrastructure in the open, the hope is that it can be adopted wholesale by some small studio who want to get into open source and contribute. And that it will also help the other the bigger studios that already have an infrastructure to to standardize some practices over time. There's an aspect so obviously the Linux foundation is is focused on Linux, the largest studios in the motion picture business are Linux based for their production pipelines, but we also need support for Mac and Windows server. So that's in the plan to to include that as well as a GPU for the real time software and process that are gaining traction. And the benefits so this slide here I will admit is more for our own industry, where we come in and we communicate and socialize what the CI infrastructure is about, then for you because you you are aware of these benefits. But it will be forums that will come with it. There'll be reference build produce outside of any one organization. As I said, we want to lower the barrier of entry. And we want to increase the adoption of something called the VFX reference platform, which is a recommendation recommendation platform that has been created already by volunteer in our industry. So we want to go from recommendation to action on some of the good work that has been done by the volunteer in our industry. So we have three projects that are tested on the CI infrastructure right now. Open EXR, which is a library that deals with with high dynamic range images that existed since a long time inside production. Open color IO that deals with color management within a production pipeline. And open VDB that deal with deep data, a deep image data for doing simulation and explosion and all kinds of things like that. And we're working on the Windows build. The information on our infrastructure is here if someone wants to come and see it. And this is how to participate. So if you're interested in the motion picture industry, you're an engineer, and you want to check out what's going on with this foundation, this is a good point of entry. We have set up the lists and the and attack is going to be formed with its own chairman very soon. And there will be a lot to do. So we are welcoming all help we can get in order to set up the foundation in the years to come. I see that my clock has been reset. Do I really have more time? All right, so I've gone through through all of it. But we have we have anecdotes to to share in any number of ways. I was listening to what Van Jones was saying in his keynote or his presentation earlier. And with great power comes great responsibility. Everyone uses these analogies and in the motion picture industry, although the products we make are for entertainment, we do feel that we have a great responsibility to carry our products in a way that inspire and and foster innovation in in the community. So a real important part of this effort that we're doing is to now shine a light on the engineers that have been working very hard in the trenches to enable all these great motion pictures that we've seen on screen. There are movies like that were on the list that I showed earlier, like the Fast and the Furious movie, for instance, the Last One, where although it looks like a live action movie through and through, when you know how it was made, it's really by and large a computer generated movie. And there was some press that was made about, in particular in that movie, when Paul Walker passed away in the middle of production, and he had to be recreated for the duration of the of the movie itself. So it was an entirely software based exercise to to find the best way to recreate the actors for the last performance in the movies. There's a lot of work that's going on to simulate the world in the motion picture industry, and to render it in a way that is photo real. So we can also create new worlds and allow the filmmakers to bring anything they want on screen, no matter where it is in the future, in the past, in places that don't exist. And so that story could be told in these environments so that we can explore through our mind the great what if could happen if this, if that, both in from romantic committees out to to science fiction. And more and more, this is software based, and this is the work of engineers. So we want to really bring a spotlight on the work of the engineers that work in the motion picture industry. As Van Jones was talking about writing code today is perhaps the most powerful activity that you can do in terms of changing the world. We certainly know that it's the most powerful activity you can do to make movies. And so if you're interested, please don't hesitate to join us. Thank you very much. Thanks, David. Thank you.