 So what is the true craft of service design? A question that keeps coming back over and over and over again And it's a really interesting question Here's one thing if we take a look at services services are delivered through organizations organizations are clear a combination of relationships processes systems and For me services now can be seen as the software that is running on the hardware of an organization But there is something in between and that's the operating system And I think we as a service designers often will need to Investigate and understand that operating system that for me It's the design material the layer in between the actual service delivery and between the hardware of the organization We need to understand that and we need to be able to shape and mold it There's a great book called Designing meetings or meeting design. It's over here And that book talks about how we can design better meetings now as silly as it might sound I think this is a crucial part for us as service designers Why because meetings are a key element of most organizations Are like a cornerstone of the operating system So if we want to bring more human-centered nest on our Organization if we want to bring more visual thinking into an organization if we want to bring more prototyping into an organization and Benning those elements in meetings is of course a great way to sort of infiltrate the existing system and change it From within and I think this goes for a lot of things that we want to achieve For the outcomes that we want to achieve for the types of services that we want to create Often it requires a change in the operating system of an organization. So what is the craft of service design? Well Understanding and redesigning the operating system of an organization as a crucial part for that of that for me Now one of the questions you might ask is our organizations even willing and can we even expect them to adopt Something foreign as service design. Well in this video we talk about if we can even expect that sir Organizations learn and adopt service design. So if you want to know the answer to that question click over here And let's continue the conversation over there