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Privacy Video 13 - I Am My Own Brand

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Published on Jun 24, 2013

We live in a branded world. Companies spend millions of dollars to create and protect their brands. Similarly, celebrities work hard to cultivate the public's perception of them in the hope that they can create a unique brand to take full commercial advantage of their notoriety. After all, endorsements can be the most lucrative reward for celebrity status.

Jon is an experienced Los Angeles, California entertainment and copyright trial lawyer. He also publishes an entertainment law blog at http://pfeifferlaw.com/

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