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Published on Dec 5, 2012
Grant Crowell, ReelSEO, intereviews Peter Lamotte, GeniusRocket after 'Keys to Success with B2B Video' at SES Chicago 2012.
With 84% of the US market viewing online video on a weekly basis, successful brands must fine-tune their video strategy to adjust to the changing market. With the right approach, video can raise brand awareness and inform customers about products—on target and on budget. This session discussed some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the customer through the sales funnel, and how to prepare your videos for a global audience.
Grant's post session question to Peter LaMotte was 'what are the problems with using YouTube as your only video platform?'
Peter admits that YouTube is the most powerful video platform, especially for search. But, there are dozens of other video platforms like Vimeo, metacafe, etc... The fact is that the video, what you do with the video, and how your company takes advantage of the video as a sales opportunity; are all more important than where you put the video.
Additionally, a problem with relying on YouTube if you are a large enterprise is that you lack a backup and if you don't have a system in place to manage a large library of content, you could risk losing it all if your account gets suspended. Its been known to happen. For small to medium sized businesses, YouTube is a great place to be and will provide most of the functionality that you need.
Boiling it all down, YouTube is king. There are many others, but YouTube is at the top and at the end of the day, the benefit often outweighs the minor risks, especially when considering the added SEO benefit and how closely Google and YouTube are tied together.
As a last suggestion from Grant Crowell: its possible to do more than one thing and as he says, business firewalls often block YouTube so if you are in the B2B space you should consider this as an obstacle.