 What's up guys now in this video? I'm going to be very blunt very straightforward and I'm willing to lose subscribers over this video because I've seen this happen too much over the last couple weeks and I know it's true and I know it's going to slap a couple Coaches and trainers in the face when I say this and that is okay, right? I've made it very clear on Day one since I started shooting this YouTube channel a Long time ago over four years ago. I'm not here to Be buddies. I'm here to help you. I'm here to help you grow your business So with that being said, let's dig into it now a lot of coaches Will reach out to me on Instagram and I don't even use Instagram not much, but I'll see direct messages and they'll be like hey How affordable is your program or they'll say hey like I can't pay a lot can I get it for free and Every single time when I've gotten on a call with one of these types of coaches I Whenever I ask them how they're running their business It's very common That they are running into a lot of problems and one of those problems that they run into is clients are wanting to negotiate with them what the pricing is and It's very common that these coaches and trainers are charging a very low amount So they're charging a very low amount and they're working with clients who are not committed and Here's why it's because you are not committed You don't know what it feels like to invest Money so it's impossible for you as a coach to command more money from your clients all right and it sounds crazy when I say this but Every time someone reaches out to me with hey, I want a discount on your program or hey, I want to do it for free I can't afford it right that those are the types of coaches and trainers that always fail Because they are going to run the rat race of charging very low amount and typically when they charge a low amount They're attracting clients who will pay that low amount for the most part but oftentimes they'll just be flaky and So you attract who you are That's the way this goes now am I saying like you need to get out of your credit card right now and came You for my program. No what I'm saying is my program is Very specific for coaches who are ready to crush it with their business. They want more they want to help more clients They want to have a bigger impact and they obviously they want to improve their finances right But for someone to come in With the mindset of oh, I want a discount or I want this trust me when you tell me that your clients that you work with That are doing that to you That's happening for a reason because you're that way and There's a couple of coaches that I've worked with over the past Five years that I've I've seen this so closely When I say a couple of coaches right now, there's 91 coaches in our mastermind program All right, so there's a lot of coaches were helping but One of the things that I've seen is when they Put skin in the game themselves when they're more committed to their business They start to realize wow, I know how it feels like to invest into my self now when I ask Clients to invest into my program Right, I can charge more because I already know what it feels like to make that transaction Because now they're more committed to themselves and I've seen someone You can go on Instagram. I have a hundred case studies there if you tap right below Right below my photo there. There's like I think it was like a hundred fifty case studies and one of those coaches his name is David and he Charged a very little amount of money for his program at the beginning and After we got them working together and we're still working together actually But after the first year, he started having a lot of confidence And he started to realize well, I put skin in the game myself So I know what it feels like to make that investment now I'm going to charge a premium for my program and work with less clients who are more committed and He went from charging like $30 per session Right right now. He charges $800 per month Right now he has a great program. It's not like he's just charging a bunch of money but He went through the process. I'm talking about Right. He realized I'm not going to be able to do these $30 sessions anymore. It's not gonna. It's not gonna work I'm attracting the wrong clients and once he puts skin in the game he realized well, okay, I know what it feels like and Now I know what's gonna feel like to attract committed clients Right, so if you've ever run into this problem before where you're working with uncommitted clients We don't need to blame them. We need to look at you look at yourself in the mirror and say, you know How committed am I to my business? Am I always looking for discounts? Am I always looking to to return crap? It's like for me. I'm probably the only person on the planet right now that doesn't do a 30-day money-back guarantee That stuff is for losers Right that is that is setting someone up. That's setting the customer up for failure Because they know that there's a way out. They know if this doesn't work if I don't log into the program. I Can just get my money back. I Don't do that. I Don't do that and I'd rather work with way less coaches Who are serious and committed that are going to do the work? Like the last eight weeks The coaches in our program have closed over two hundred fifty thousand dollars of online coaching Online coaching not in person online Right, so like I'd rather have results like that and have you know the amount of subscribers We have here on YouTube, which is close to three thousand I don't need to have three thousand clients that are not doing the work So I hope you can see how I operate you should be operating the same way with your business Have less clients who are more committed, but you need to understand you're going to be attracting In your program who you are? That's how it works. And if you've seen yourself struggle a lot with wow, no one's paying Like I promise you if you look at your own life You're you're practicing probably the same habits. They are I'm talking about your clients and customers Okay So this is the thing if you know you're like, all right, I want to be charging more. I Want to be doing this Well, the question I'm gonna ask you when's the last time you spent 2000 or five thousand dollars on something where you've invested in yourself because parents when they when they buy your program They're investing into the betterment of their child So when's the last time you've done that? Right odds are it's probably never unless you have bought a car. That's that's not a that's not a Investment to yourself. That's it. You could buy any car. You could take Uber all day if you wanted All right, you could ride a bike you bought Okay So that's my question to you ask yourself, you know, I'm committing five thousand dollars for my program Right, when's the last time I've invested five thousand dollars into myself? How do I know what that's gonna feel like? Would I actually do that? All right, and then my last question here is if your chart if you're looking to charge more for a program Right, would you buy your program? Yes or no, and I promise you I've asked that to a lot of coaches recently and the answer our God is I don't know Then if we don't know that how our clients going to sign up for program That's telling me you don't have confidence in a program and That's also telling me you don't have confidence to raise the value raise the price of your program If you don't think you would buy it You have to be the person who would be the first customer of your program Hey, and I'm not saying this to be cocky. I'm saying it's true the program I have for kids Right, and this is not an exaggeration, but I know for me personally The program I have I mean it's very in-depth very structured I do a lot for the clients that I work with in person and There's a lot that happens online as well while they're in my program and there's a lot of accountability. I Understand the progress. I can monitor that throughout the year Like I'm building a relationship with them that they're consistent. They're committed. They come on set days at time Hey, I'm very confident that if I was a parent Investing into my program. I would I would be paying anywhere between 10 to 20,000 dollars per year easy Right easy Why because I know how valuable this and I know the results And I know What's included? I know every little detail every little piece And you should ask yourself that like if you were a parent, would you spend that amount of money? All right, would you be spending more than what you currently charge it? All right, and if you're if you're running the rat race right now We were working with a lot of uncommitted clients look yourself in the mirror Like if I hung out with you for a week Like how are you acting? How are you behaving? Are you always looking for discounts? Are you always buying stuff in the returning? Hey, I promise you that that's that's like the elephant in the room. No one wants to talk about But that's true, and I know coaches. I've talked in the past who are like asking me for a discount for our consulting program Those are the coaches that I know they won't do the work. I Know they won't do the work So I don't let them come into my program because I don't do discounts Right, I don't do discounts because that's that's unfair. That's unethical to to my clients that have painful price All right, it's not fair All right, I'm not gonna give anyone a discount period Right period So I hope you can take what we're talking about and and look yourself in the mirror and Understand why if I want to charge more I have to change who I am if you if you track the last couple Videos here on YouTube. I talk about that a lot You have to change who you are to change your behaviors to get different results. You can't just change the tactics All right, your mindset in businesses is going to be the most important thing period Right So I hope this helps Can't blame anyone if you're working with crappy clients Gotta look yourself in the mirror. How do I know that because I used to be that guy? Right. I'm admitting Publicly I used to be that guy. I was very uncommitted to my business I was not willing to invest in my business. I Was very disorganized and then I looked at all my clients during that time They were very difficult to deal with a lot of people did not pay. There's still a guy in my city with me $5,000 or no It's ridiculous. There's no reason why someone should owe me $5,000. That was from like nine years ago Right whose fault is it his fault? No, it's my fault Right, I got to take the plan right It's like when you watch the NBA You see someone air ball and they go like this my bad. That was my bad Right as my bad. It's not on them. It's on me. I attracted them into my life into my business right now once I sapped up and I started to change I Remember when I made my first investment into a business coach. It was eight hundred dollars for two All right, two 20-minute conversations per month 20 minutes not two hours right, I Remember how that felt and I remember what happened the following month after I worked with my first business coach Right. I tripled my prices. Why I knew what it felt like I Knew what it felt like at that point and that gave me confidence because I was like, wow I put skin in the game here. This is helping me Realize, wow, I should be charging more for what I'm doing And it gave me confidence realize I'm more committed to my business now because I've done that and I will tell you Every coach out there needs a coach. I have a coach. I have multiple coaches right now That are helping me with what I do, right? I I never think that I know it all I don't I Absolutely don't and by investing into coaching that has has made a huge return in my business I can learn way faster. I can fast-track things. I can learn from someone's failure or from someone's success And have the roadmap on what to do and ultimately that's what that's what I do with coaches So what we've been doing with coach for the last four and a half years So ask yourself those questions today. Who am I training? What are they like and then who am I? What am I like? You attract Ultimately who you are And that's why I'll tell you the most successful coaches. I have ever been around And I'm talking about like if you look in the US and Canada and Even other countries The most successful coaches and I'm talking about people who have like big businesses like high six-figure businesses Some I've talked to that have seven figure businesses They are not slouches They would never buy something get a refund They are never looking for discounts Right see the difference and guess what they also don't train slouches They don't accept every one of their program. They're pretty picky with who they work with they charge a premium All right, they understand with the value of their time us They're not doing these little pay-by-the-hour sessions. They don't do that They charge a premium for what they do like I said and These are the coaches. I like to help. I like to help you Either like take what you're doing and get to that level or if you're at that level now How we can get to the next level so if you have any questions for me I know this is a very direct and blunt video But someone needs to tell you Right your buddy that you have beers with on Fridays. He's not going to tell you that right Your wife probably won't tell you that Your girlfriend won't tell you that Okay, I'm gonna tell you that I got nothing to lose by telling that because I know it's gonna help you And I know it's true. I had to see myself in the mirror Multiple years ago, and it made me realize I have to be different and When I made that decision when I started investing into my own business like at this point I've easily invested easily Over a hundred thousand dollars into into the betterment of my business by getting coaching by joining masterminds By going to events like easily, right? Why? Because I want to be better That's it. All right, so this helps you out Look yourself in the mirror if you're like, dude, you're you're being too mean right now great unsubscribe for my channel I don't care. I don't care what you do. I'm here to help you I want to help you because I want you to be able to help more clients. That's my goal in life My goal in life is to be able to help millions and millions and millions of clients Right, I can't do that unless you are helping a lot of kids a lot of clients yourself, right? That's why I'm here. That's why I'm gonna be blunt because it's not it's not fair for me to to be nice and cordial and Sugarcoat and say everything's okay. It's not Right. If you're struggling right now, you have to make changes You have to approach what you're doing in a different manner And that's why I'm gonna be the way I am Right because I know That's going to be the thing that's actually want to help you. It's gonna help you move the needle It's gonna help you make the change from going from a $15 per session Person to like an $800 per month trainer like like my guy David who's been through our program All right, so that's it for today's video I'll be back in a couple of days if you have any questions for me Best way to reach out to me is to 1 0 9 6 0 5 7 7 1 now if you're like, hey, dude I want to discount on your program. I'm gonna send you back to this video Right. I don't do discounts every quarter Right. This is facts every quarter Our investment for our programs go up. Why because the results are great And I'm not looking to have a million coaches in our program. I can't do that. I don't want to do that Okay So text me. I'd love to chat with you I spend the majority of my day like when I'm not shooting YouTube videos The majority of my days are they look like me on the phone Talking to coaches like you and helping coaches like you get to the next level and I'd love to chat with you I'd love to see how I can help you out. That's it guys. I'll talk to you You