 Hello guys, a fun video today. For today's video, I'm going to be doing a full face using the number one bestsellers at the drug store. A lot of these items I already had and then there is also a number of items that I am trying for the first time today. So let's just get into it. Hi guys, if you're new here, my name is Morgan. I am a product knowledge enthusiast. I just love knowing anything and everything about all the new makeup on the market and sharing my thoughts with you guys. Now, a few weeks ago, I did a video where I tested out all of the number one bestselling high end makeup and this time I wanted to try the drug store version of that. It was really fun. Now, I do want to preface this with, I actually purchased these products a few weeks ago. So some of the things in certain categories have shifted but I checked today. Most of them are pretty much the same and if not, these are like the second bestsellers. Now, what I used to determine bestseller is I went on the Ulta website. I searched through each category, the bestseller and I either bought or I already owned the number one in the drug store category. So that's where we're at. I have some items that are quite known on TikTok. So I feel like TikTok runs the makeup industry right now. All of the best sellers I've seen kind of trending on TikTok. So I'm gonna get us up close and personal and we'll get into the first item, okay? So let's start off with primer. The number one bestselling primer was this NYX Marshmallow Primer and luckily they had a little small size because the full size was kind of expensive. So I'm happy we have a sample now. I haven't tried this yet. I've been wanting to because of how popular it is but I'm telling you guys, for the most part, the trending products on TikTok were trending a long time ago like YouTube did it first but not this. So if you've been wanting to try this, they do have a smaller size. It's not a lot of product but this feels really nice and hydrating. Ooh, it smells very cotton candy-like. I guess it's supposed to be like a marshmallow. Okay, now that I've put it on, it's more sticky than it is hydrating. I prefer a more hydrating primer and this really isn't doing that for me. It's very, very fragrance. You can see it gave me a little bit of a natural glow, not super hydrating. I don't know. It's not my favorite. It's not hydrating enough for what I prefer. So yeah, there's that. I don't know, why is this trending on TikTok? Like what's the big deal about it? I guess it kind of smoothed my skin. I don't know. Anyways, first impressions? Not that impressed. I was really excited about this foundation being the number one bestseller because I was looking for a reason to pick it up. This is the Morphe Filter Effect Soft Focus Foundation. Now the main reason that I was very intrigued by this is because Denessa Myricks helped out with the color range on this one and it looks really expensive for what it is. No clue if this is gonna be my shade I picked up medium nine. I usually try and pick the color that has a neutral undertone and hope it's close shade wise. This is made in Italy. So yeah, love that. Interesting pump. And if you're new to my channel, made in Italy makeup, I swear, it's always amazing for the most part. Actually, this is a little bit light and yellow. How is that considered a medium? Anyways, you can just never tell with these brands. You know, sometimes medium is way too dark on me and in this instant, it's way too late on me. I normally consider myself a light medium. So it does blend out to be a decent match though. That looks pretty. It's a little bit thicker. Like it's not a really watery foundation. I've learned or maybe haven't learned, but lately I've really been liking almost the watery consistency kind of foundation. It's just very, very lightweight because I mean, I don't wanna jinx anything but my skin has been rather behaved lately which is an odd occurrence but it has been kind of behaved. So I've just been like in the lighter coverage because I don't need too much. So it can be a little bit thicker in some areas. Like because it's a thicker consistency, it's kind of giving me a little bit of an uneven spread. Like I don't know if you can see, it's not even really on my cheek here. I'm gonna try and see if I can even that out. Yeah, for some reason, it's just not looking good right here. It's looking uneven. Okay, so taking a closer look, like I said, it's not really liking my cheeks. It's not sitting on my cheeks very pretty or my nose. The actual finish on the rest of my skin looks really nice and natural. It gives a light medium kind of coverage. It feels really light as well. If it weren't a little bit patchy on my cheeks and nose, I would really like this but for some reason it's acting weird. I'm gonna fix it with concealer but kind of disappointed in that. But it looks so good in the other areas. So that's what I'm confused about. Like my forehead looks fantastic. So I guess this is one that I'm definitely gonna need to continue playing with. We're gonna move on to eyebrow pencil next just because that's the order that I apply my makeup. So the number one best selling eyebrow pencil was the NYX Professional Makeup Micro Brow Pencil. This has been around forever. It is really good. One of the best pencils that you can get at the drug store. It is extremely comparable to the ABH and the Benefit that are so popular. I have mine in the shade Brunette. It's a little bit too warm for me but that's just the shade I had in my collection already so I wasn't gonna purchase another one. I'm trying to reshape my brows. I've, you know, quarantine brows. I haven't been getting my brows done in over a year now. So I've been the one shaping my brows and I'm not doing a good job you guys. So I'm on mission, grow them out a little bit more. I'm gonna need some privacy to work with these. So one second. Eyebrow pencil, this one is so good. It's been a while since I've used this one. It doesn't deposit too much color. It's not too creamy. It just works really good. I'm just saying, if you don't wanna break the bank with an eyebrow pencil, NYX is definitely the way to go. Now this is not a best seller. It came in a little kit that was like a gift with purchase. It's the Ulta brand brow gel. I'm just gonna use it because I need to tame these brows and wow, this is actually a really good brow gel from what I can tell so far. I really like the spoolie on this. Random, but awesome. All right, let's keep it moving with concealer. So the number one best selling concealer at the time was the Elf hydrating camo concealer, the Titan finish, not the original one. Now I checked today. Actually currently it's the Maybelline. I can't remember what it's called but it's someone with a little piece of foam on top. That one is also really good. That was one of my rediscovered favorites in the most recent year. I use it in my makeup kit, but I'm just gonna use the Elf one because that's what it was at the time that I went shopping. So I have the shade medium sand. I'm gonna cheat a little bit and mix it in with the original camo concealer because the colors are much lighter. These need blended because this is not gonna work on my under eyes, but this concealer is absolutely bomb. I love it. I'm just gonna put some right here and honestly mixing it with the original one, I find it to be so much better because the hydrating one is really, really nice but I feel like the original one, it just adds more coverage. So I'm just gonna put both of those on. So these two are a great mix. Nobody asked for it, but just so you know. And I'm putting a lot on because as you saw, the coverage from that Morphe was super weird on my cheeks and nose. So I'm using that excess to kinda make the complexion look better. Concealer, super bomb from the drugstore. Definitely some high end quality. Now we're gonna move on to powder, which guys, this is my favorite powder of all time. No wonder it's number one. This is the Maybelline Fit Me Loose Finishing Powder. Genuinely, it's the best of the best in my opinion. It is so blurring. It's a little bit of a heavier kind of powder. So I know sometimes for more mature skin, you might not agree with something a little bit thicker. But on my skin, it just really agrees with it. I'm gonna show you the difference from side to side. So this is with the powder. Do you see how much more blurred that looks? Oh my gosh, it's so amazing. It is better than my high end powders. I'm telling you, it is one of my favorites. It's amazing to bake with if you're into the baking game still. I'll do it occasionally when I'm doing like a really super full glam. Love this stuff. It is the best. Bronzer, it was definitely a classic as well. The Physicians Formula Butter Bronzer. I have not dug in mine in a while, so I was really excited to use it for this video because it blends onto the skin like a dream. I mean, no surprise that this is still the number one best seller in drugstore after all of these years. It'd be interesting to see like what the number one best selling drugstore products at like Walmart and Target are and if they're different than Ulta. I just go by Ulta because I feel like that's really a good measure since so many makeup lovers buy their makeup from Ulta. Not that they don't buy them from everywhere else, but Ulta is my standard, you know? Anyways, do you see how effortlessly I've kind of blended on? It's beautiful. Blush is a product that I've never tried before, so I'm really excited. This is actually the Ulta Beauty Mineral Blush. Never heard of it before, but it was the number one best seller, so I had to give it a try. It was super affordable and I picked up the shade Sweet Pea. It's kind of like a mauvey baby pink. It has a little bit of a satiny finish to it, so I'm just going to apply it. Oh, it's a really sweet color. It has a little bit more shimmer than I would personally prefer. I don't know, it's like a white shimmer. It doesn't really keep the color. I'm sure they have other finishes, but you can definitely see that I'm just lensing my texture, right? Blends on really beautifully. I think next time I would try and get a not shimmery one, it's pretty, but I have other blushes that I definitely prefer even from the drugstore. I think the drugstore has some great blushes, but I actually really like how shiny it is, though. It's a bit texture emphasizing, but that's what you get when you get a shimmery blush anyways, but it applied really, really nice. I mean, it's cool, it's made in Canada. I just had never heard of this before, but hey, okay, Ulta brand. I do want to do a video one day of a full face of Ulta brand makeup because that would be really cool. They come out with a lot of cool collections. The best-selling highlight, oh, I'm so excited about this, were the ColourPop Super Shock Shadows. I'm kind of shocked that they're the number one best sellers, but they were, so we're gonna use them. I'm gonna use the shade Lunch Money, and I'm gonna use my sponge to apply this. This is the way that I like to apply these, and mine is kind of old, honestly, but you can see how pretty that is. You see that? It blends right into the skin, and I mean, the highlight of the blush is kind of doing most of the work, I feel like. You guys see that? Just blends into the skin. I think I applied too much of that highlighter, though. Now I like a little bit crazy. It's just a bit much with that blush. The blush is really reflective. If you get this color in the Ulta blush, my recommendation would be not to apply a highlighter that day because you don't need to. Like, I'm looking a little bit tin manny. I'm gonna apply just a little bit of the pink over top to make myself more shiny, but I want more of that color because that ColourPop highlight almost had coverage there where it covered the blush. So we're gonna have a really glowy cheek today. All right, let's move to the good stuff. We're gonna get into the eyes now. And again, really surprised by this, but the number one best-selling eye primer was the Ulta Beauty Matte Eye Primer. I do think I needed to get acquainted with a good, affordable eye primer since I normally only just use, like, Too Faced Shadow Insurance. So I'm excited about this. I'm kind of broadening my knowledge on products, and I like how that it's matte. You see, it provides just a little bit of coverage, blending out nice and easy over the eyelid. All right, cool. Seems good. Can't talk about much about it. But let's talk about the number one best-selling eyeshadow palette. Now, like I said, I ordered the products for this video weeks ago. At the time, the number one best-selling eyeshadow palette was the Morphe and James Charles palette. And I actually had bought this when it first launched and I have not even used it once. So I was happy that this was number one because I already owned it, so I didn't have to buy it and I never used it. So it's still like a brand new palette to try out. Now, obviously, I really don't want to acknowledge it on my channel, but he's under hot fire right now for good reason and his palette, when I checked today, was pushed down to number two. And the number one best-selling palette is now the Morphe and Nikita palette, which, okay, it's kind of not pretty to me and a lot of the colors are similar to the ones in the James Charles palette anyways. So I was not about to purchase that. So we're just gonna use what I already had, save myself some money. I'm not gonna do anything too colorful today. I hate to break it to you, but I just wanna do something more simple, like a neutral glam smoky eye. So I'm gonna start off with this shade right here. And I like Morphe palettes. I think they're really great for the price and for the everyday person. I don't use the Morphe palettes too often on my channel. I do every now and then. I actually really like buying them. I think they have very pretty color stories. And like I said, I am not against Morphe palettes. I think that they are great for everyday people, but, you know, they aren't the best quality in the world. They definitely aren't the worst. Okay, I'm gonna take this cream color right here. I'm just gonna put that right there, right here. We're gonna start deepening up. I'm feeling like a bit more, we'll do this shade next. This palette is so big. I can't even fit it onto the screen. This is like pretty orange, much more orange than I was expecting. Now I've only used these two shades and it's been a while since I've actually grabbed into a Morphe palette in general. Not super pigmented, which is fine. Again, everyday person, everyday use, especially great for like a teenager getting into makeup. I like these big wells of the neutral shades. And I'm kind of gonna repeat the steps with the darker colors and put it all along my lower lash line. So I'm not doing the halo eye on the lower lash line, but I am using those colors down here. Right, let's add the most wee little bit of smokiness for fun. So I'm like super lightly gonna dip into the black shade. And make sure you put the black along the lower lash line because we are gonna do some work with the black eyeliner down there. So I really like to emphasize the smokiness by putting on some black really on the lower lash line. I am keeping the black away from the inner corner though so that it doesn't close my eyes up too much because the black really adds that depth. And then all over the lid, we're gonna go in with this shade right here. Because yeah, I think every other shade would be kind of weird. We'll do that shade and just put it in there. And then we're just gonna make sure everything's blended. Now, just speaking on Morphe's quality in general, I think they have a very decent formula, especially for the price. Obviously they are not a high-end brand. They don't have high-end quality, but I definitely think the quality is workable. And I do think that Morphe palettes are great for the everyday person that just wants some more colors in the collection, teenagers, and obviously if you don't have the money to afford a high-end palette, Morphe is a great way to get a lot of colors without breaking the bank. I mean, I will say though, if we're speaking true quality, my favorite affordable eyeshadows are probably BH Cosmetics. I think they do it better than Morphe, but I do love the large array of colors and palettes that Morphe has to offer. All right, let's get into eyeliner. The number one best-selling eyeliner was again from our girl, Ulta Beauty. I picked up both a, did I pick up two of the black? I did, whoops. No, okay. I picked up one matte black and then one matte black brown. We're just gonna go in with black, especially along the lower lash line. So I'm going to put this down here. Oh, I'm not a big fan of this. I don't like how it looks on my waterline. I had to go over it way too many times. It is not black enough for me and it's not doing well with the wateriness of my eyes. Mm, yeah, I'm not a fan of this. I've definitely had better waterline eyeliners. Okay, and then just because I already have it, I'm gonna line it in my upper lash line as well. It is very, very smooth. It gets applied nice. There's a touch of drag, but it's pretty creamy and you still have good control. It's just not as black as I would like and it didn't go over my waterline very well. It's just not black enough for me. I'm gonna go back in with the black from the Morphe palette and I'm just gonna line that right on top. All right, before I put on eyelashes and mascara and all of that, I'm going to set my face. The number one best-selling setting spray was the Mario Badescu Facial Oil Rosewater Nothing. I don't know if you're able to tell, but I also like this quite a lot. So here we go. Very nice, very nice. So while that dries, let's talk about the number one best-selling mascara, which if you're on TikTok, you should know is the Maybelline Sky High Mascara. Now, Maybelline sent this to me a couple months ago and I have not been that in love with it. It's impossible to take off. I don't even have the waterproof version and I cannot get this off my eyelashes. Now, I think if you have naturally good eyelashes to begin with that this is something that you will like, I do not have very nice lashes to begin with. So it does add length, but it's just not the best. I feel like the wand doesn't put a lot of product on my lashes. It just doesn't distribute enough. And it does give me length, but it doesn't give me enough volume and it just makes my lashes look uneven. I just don't really like this mascara, but everybody else likes it. So it seems to work for most people, just not me. Anyways, I mean, it does make my lower lashes really long, but I feel like it is such a journey to get there. Let's go on to falsies though. The number one best selling drugstore falsies are the Ardell Demi Whispies. These are truly a classic. I have about a billion of these in my stock right now because these are one of the lashes that I use for bridal. I don't use them on every buy, but I would say probably 70% of my clients I'll use this style on because it's just a good one. It flatters so many different eye shapes. It fits so many eyes. Okay, let me put some glue on and you'll see, but they're just a great false lash that's not too dramatic, especially for those who aren't as used to wearing false lashes. These are really great beginner lash. They're very readily available pretty much in every drugstore and they are a goodie. So I'm gonna pop on some of my duo lash adhesive and just kind of show you the final product of these. Okay, falsies are on. You can see they're very, very natural. Obviously the glue is still drying, but honestly though they can be more dramatic if I had applied them a little bit more turned up like that. So it's all about application. I kind of put them on a little bit downward which gives them a more natural look and if then you want something more dramatic just kind of apply them more like this. See this mascara is not dried yet and that's bothering me. Anyways, these lashes are bomb. That's my point. Let's move on to lip liners and NYX. NYX runs the drugstore lip game. So the first ones that we were gonna talk about are the NYX lip liners. These are amazing. They've been very known for many, many years now. I'm putting on the shade soft brown. I use these in my makeup kit because they're super affordable and they're just quality lip liners like you see. They're a little bit more, they're creamy still but they're more waxy compared to a lot of the more trendy lip liners but I prefer this. I like that they're good old school classic wooden pencils with a nice precise formula where it's just so easy to get a precise application. This one is more trendy but it is also from NYX. This was a crazy TikTok thing I think. This is the lip color, what are these called? They're called like the Shine high pigment lip shines and so essentially one side is like a liquid lipstick and then the other side is a gloss and these are supposed to be pretty smudge proof. It's not supposed to move at all. They did not have much shades left so I ended up with the shade, I don't know. It is not on here or I'm missing it. I do not see a shade. I will write it down if I can find it but we're gonna, this is not how it's supposed to be, right? What the? Something tells me this is not how it's supposed to look. I'm gonna make it work though. That's why I chose the eye colors that I did because I feel like they would look good with this. Okay, give this a second to dry, pretty color. Let me get a brush. Yeah, my thing did not come in good condition. It's fine but it was certainly bent. I don't know if you can see but look. As it's drying, it's like sticky. Okay, we're gonna put on the gloss side now. Now this gloss side, the color is not supposed to pick up at all, this is supposed to be very, very transfer proof. Oh, I love this brush. It is so bend-o-y, so soft it doesn't press into the lips and it didn't get on the brush. It's not gonna make the clear gloss color and the gloss is really, really shiny. I mean, this concept, believe it or not, is not new to makeup. There have been products that are like this to have come out but from what I've seen from everybody's demo, it really does work. It's great for the mass squaring environment that we all live in now. I did wanna finish off with the number one best-selling lip glosses, which I'm not gonna put on today but I'm telling you, Nix is running the lip game. The Nix butter glosses are the number one best sellers. I remember when I was first getting into makeup and I was like starting to have my own money and I remember going to Ulta and picking up all of the butter shades that I could. Honestly, I'd argue that these are probably still the first ones. This Tiramisu and Praline are have to be thrown away. They have to be super old but these are really bomb lip glosses. These are my favorite formula to keep in my purse because they're so affordable. If you lose them, it's not that big of a deal and they are just a solid gloss. That's a really good formula. So here is the final look using all of the number one best-selling drugstore products. I'm gonna back it up and I'm gonna kind of tell you what's a hit and what is not a hit. So I mean, as you probably saw, I've tried a large number of these products and there are some that I didn't. I wasn't too impressed with the Nix Marshmallow primer. I don't think it did much. Not in love with the Morphe foundation either. I think I would be if I didn't have that little spell on my cheeks and my nose just didn't adhere there. Everything else looked really great but I am in only the what, the first 30 minutes of wear so I'm gonna have to use this some more. It feels really luxurious as far as the packaging and all of that but it was doing some weird things on my face. Nix Micro Bow Pencil, long-time favorite, absolutely awesome. Same thing with the Elf Concealer and the Maybelline Fit Me and the Physicians Formula Butter Bronzer. Those have been long-time favorites of mine. The Ulta mineral blushes are nice. I think there's a lot of other great drugstore blushes. I'm not sure about this being the number one best-seller but the color I got was pretty so we got a lot of texture that's being emphasized because of the shimmer in here so I'm just blaming that mostly on the color so I like it. I don't love it. The Colourpop Super Shocks, I'm shocked. These were number one. Again, I feel like the drugstore has some really great highlighters but nonetheless, these are very nice. Love Me, my Mario Badescu Setting Spray. I really do think I like this Ulta matte primer. I'm gonna have to continue using it of course because I've only had eyeshadow on for about 20 minutes now but I really liked how it blinks out my eyelid and I'm looking forward to using this some more. The Morphe Palette, it's just solid for the price. I was able to create a really beautiful look and they just have so many palettes in their line that are going to fit whatever color story you feel you need in your collection so I really like Morphe Palettes. I still stand by that. I think they're really great for the price and you guys know I've dealt with some of the best of the best eyeshadows. These are not the best of the best but you can certainly make them work. I feel like they're pretty easy to work with. Not a fan of these Ulta automatic eyeliners. I didn't like the way that they applied to my waterline. Not a big fan of the Maybelline Sky High but I'm definitely in the minority for that. Demiwhispy's classic, classic NYX lip liner. This thing, it's good. I don't normally like products like this though. The actual base product is really, really drying but it works. Butterglasses from NYX are a heck yes. So there we are. Those were my two cents and then some on all of the makeup products that are the best selling at the drugstore. Let me know what some of your favorites are. I would love one day, I probably won't do this but to rework this and tell you what I think should be the number one best sellers. I don't know though, I did a video like that once and people were getting weird and offended in the comments. So yeah, anyways. If you guys aren't subscribed to my channel already I would love it if you would consider taking the time to do so and I will see you all in the next one. Bye guys, have a good one.