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Pimp This Bum

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Published on Mar 10, 2009

A reality Web site called PimpThisBum.com is trying to help the homeless on the streets of Houston.

Tim Edwards was once a normal guy with a full-time job as an office manager.

Now, he is the focus of a Internet marketing campaign and a weekly Web cast.

The creators are a 55-year-old marketing specialist and his 24-year-old son.

They said if they had called the site "Help the Homeless," many people would have just blown by without a second thought.

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