 My name is Melissa Morgan, but everyone calls me Ms. Cupcake because that's the business I run. I started London's first entirely vegan bakery. Back in 2010 I was thinking, you know, I'd like to start a business for myself and around the same time I was going from being a vegetarian to being a vegan and I couldn't find cake I wanted to eat and I like to eat cake. You know, when I started I had never run a business before so I had a lot to learn and I remember thinking, where do I start? How am I possibly going to figure out how to run a business? And that's how I found the British Library. They love startup businesses and they want to help you to grow that business. The Innovating for Growth program is a combination of one-on-one meetings with experts in their fields as well as large seminar classes. For me, the events that involve things like speed mentoring where you get to meet lots of different people at the same time on a similar topic work brilliantly for my brain. So I love going to those kind of events. When you first think about the British Library you think there's a huge building inaccessible for really, really intelligent people. But actually when it's a hub of creativity it's a place where people go to meet, to talk to each other, to share ideas to be inspired by different things. As we continue to grow as a business and we're starting to expand nationally and internationally the British Library is where I'm turning to. They're able to help me on that growth path to continue on and on and on. Really the sky's the limit.