 I found a basketball court. I'm traveling, so I was like, I'm gonna do a talk. Talk a little bit, talk about making your first million. We'll talk about Airbnb and real estate. So if you look at the net worth of the world, they say it's about 350 trillion dollars is the net worth of all the assets in the world. So about 250 million of it is estimated to be real estate. So real estate is something, I call it the 60-30-10 rule of investing. For me, I try to have 60% of my assets in one category of my net worth, 30% in another, and then I have a subset that's 10, right? So e-com, buying businesses, brands, that's my 60%, and then 30% can be for me, it depends on the year, how you count it, real estate, or what I do with my personal brand and my consulting. So that's kind of three activities. So some of you, some people love real estate, they make real estate their primary focus. Airbnb is the simplest way. I've got properties, for example, where some of them I own and I Airbnb out and some of them you can just lease and arbitrage the lease. So I should do a couple giveaways. It's been a while since I did a basketball giveaway. Somebody said, tied you on a Lamborghini. I sold my Lamborghini. I'm gonna get another one. I had two. I sold them because I was in Puerto Rico. You can't really use a Lambo in Puerto Rico. Too many potholes. Way too many potholes in Puerto Rico for a Lambo. There you need basically a truck, man. Okay, so I'm gonna do kind of Q&A on somebody said help me. Okay, you're gonna have to be more specific. Big man tie. What are you most excited about right now? So I would say, look, a recession is most likely coming. I live by this kind of saying that Warren Buffett came up with, when everybody's greedy, you should be scared. And when everybody's scared, you should be greedy. Or you can, if you don't like the word greedy, it's too capitalistic. You can just say, when everybody's scared, you should be excited. When everybody's excited, you should be scared. So the last year, everybody was excited. Everybody was making money and everything they touched. They're like, oh, I do crypto and I triple my money and, you know, I'm in the stock market and I've tripled my money. But when the tide comes in, you see who's swimming naked. And what that means is, what that's saying means is the masses never know what they're doing. So when the masses are excited, you know something wrong is about to happen. Okay, I need to do one of my giveaways, Dez. How many shots can I hit? 10 out of 10. Out of 10. There's one. What I'm excited about is the fact that now they're going to be buying opportunities. Basically, it's been at what's called a sellers market. For the last two years, it's been a sellers market. The government injected a large amount of cash into the economy. Basically, if you look at M1, the money supply, it went insanity, you know. I forget the number. It went to like 18, just a wild number. And when that happens, they get asset inflation. So you saw that on stock market, saw it in real estate, and everybody thought it's easy to make money in these asset classes. Crypto had the same thing. Now, what happens is when money is taken out of the economy, which is what the Federal Reserve is doing now, it's like a balloon being deflated. And now it's no longer a sellers market. It's a buyer's market. If you went to buy a piece of real estate or buy, I buy businesses, I buy real estate, I buy assets, you know, I've deployed over $200 million in the last two years buying assets of different types. I bought PR1 for $31 million, you know, stuff like that. And I don't like it when you go and there's 50 people there trying to buy the same thing. You're always going to get overcharged always. So what you're looking for is the timing of the market. Now, some people say you can't time the market. They're talking about stocks, but you can definitely time the market when it comes to macro events and when you deploy your capital for sure. That's a bullshit snake. A bullshit saying that you can't time it. You better time it. And the simple way to know how to time it is just when everybody's excited. J.P. Morgan, I think, was J.P. Morgan in the 1920s. He said he knew that Great Depression was coming. Why? He said his shoeshine boy was giving them advice. So you look at how the world is and you look at people who have never studied to show themselves approved. There's a Bible saying, study to show thyself approved. And there's people that don't really know what the fuck they're talking about and they're very confident in their beliefs. That's a good signal that you're at the top of the market and you should sell. I bought a property piece of real estate in Puerto Rico. I'll get ready to make a video. I'm going to show all the details, show the people, now everybody's cynical. But I bought it for 4.4 million and 14 months later I sold it for 8 million. So that's timing the top of the market. I bought it low 4.4 and 14 months later at the peak, which was basically the first quarter of this year, I sold it for 8 million cash. Anyway, to answer the question of what I'm excited about, more opportunities like that are going to come right now. My back in the US, no, not right now. I talk about different stuff. Ecom is certainly, I can show, actually my phone is live streaming, but in Ecom, I'm doing some of my brands do 100 grand a day. If you look at my whole retail, I'm on track to do 800 million in the companies that I control, all the different brands. You can go to retail e-commerce ventures. This year we'll do over 800 million in top line revenue. So obviously Ecom and retail is something that I'm big in. I'm the executive chairman of a publicly traded NASDAQ retailer called Tuesday Morning. And so you can see those are public numbers too. But those kind of things for beginners, if you're watching, you're not going to start by building a large conglomerate holding company. I wouldn't do that way. What I would do is start, you can start with a simple Amazon drop shipping or you can start with a Shopify or I built some software called Brahms. That's better than Shopify. You can start there. That can be one of your 60, 30, 10 net worth kind of goals. And then real estate is certainly good. You can arbitrage. You can sublease something. I was looking at a place that I used to live in Hollywood. It sold for $2.1 million. Man, it went sold in an auction actually. I wasn't in Cal, I had moved out of California, but I was thinking, damn, I should have bought that $2.1 million because you could have rented out for $50,000 a month. So basically you could have made $500 a year net NOI on a $2 million investment. That's crazy money. That's 20%-ish depending on what your expenses are. And you can do that with Airbnb. And people are traveling right now. So travel is still happening. You know what I'm saying? Why didn't I buy it? Because I wasn't living in California. But I'll tell you, if you don't have the money, so obviously when I started out, I didn't have money to buy a property. What you can do is find the person who fucking bought that property. A lot of them are buying it as investments. Say, I'll manage it for you and I'll take 20% of the profits just for management. So you go to, it's public record who buys a piece of real estate. You find, I like, go to the right places. Hollywood is a good place. There'll always be people doing Airbnb, always. So you see that that's sold. It's a Hollywood Hills house, $2 million. You reach out to the owner. It's not that hard to find them and you say, hey, I do Airbnb property management. I only make money if you make money. So you don't charge them a fee. You just say, I only make money if you make money. I'll do all the work. You can sleep good. A lot of out of town people buy places and luxury places like California, like Hollywood, like Miami. And you take 20%. You should be able on that property is not hard for it to rent for roughly 3000, 2000 to 3000 a night, depending if it's off season, high season or not. Guess what? Let's say you can rent on average. Let's say you can rent it and you're going to have obviously some vacancy. You're not always going to have it rented out, but you can keep stuff rented in Hollywood year round. The weather is good. People flying in, a hotel is expensive. Think of it, a hotel room in Hollywood is like, let's say a good one's 500 bucks a night minimum. And people come on average with three or four people. Three rooms is 1500 bucks. If you rent out that house for 1500, that's 500 grand a year. You take 20%, you got $100,000 from one property you don't even own. Who said I can't ball? I know you don't think that. This must be your first live stream with me. I used to do every year me and Chris Paul, I would do a one-on-one against Chris Paul. Got my video, hit my shot over. Metal world peace, one-on-one, NBA defensive player of the year. He got surprised. He didn't know I could play. You got me in slow-mo? That was good. All right, you got to step back. He's tall. He's like six, eight long arms. You got to step back for a far three. I'll take people's money. I had an NBA, I had a guy come to my house as a pro basketball player in Germany, not in the NBA. And I embarrassed him on camera. He's like, please bro, don't post that. That was just horse. That was just a three-point contest. Some of those shots, I can hit like a pro, but I can't beat a pro. These NBA guys are not possible to beat. Did Chris Paul miss? So basically I had a bet, it was Steve Ballmer, that if I beat Chris Paul, he'll give me a 10-day contract to play for the LA Clippers. That one, Chris Paul, was tough. Ty, are you natty? Yeah, I'm not that big. Do I look? I appreciate the compliment. Do I look like I'm on steroids? Do I look like I'm on steroids? I don't think so. All right. Right when I brag about how I can hit shots, then I start missing. That's how the game goes. But not for long. That's how you trick them. You got to miss a few. Ty, you look like you eat duck eggs. Duck eggs are great, man. They have a lot. If you look at them, ducks forage more than chickens. I have 1,300 acres of farmland and organic farms. So I got about 5,000 chickens. So I mean, these 200 shots I got to make, actually what you want to do, what I got this aura ring on, this thing tracks my steps. It's great, man. The worst thing, I'm reading this book, Exercise by Lieberman. He's a Harvard paleoanthropologist. Humans are meant to walk approximately, men in hunter-gatherer societies walk 10 miles a day. It's about 20,000 steps, which is pretty interesting. They looked at villagers in Kenya who live like a rural lifestyle, and they have like 50% stronger back muscles. People that are basically sitting too much, it weakens the back. So anyway, I like to do business while I'm on a basketball court. I do all kinds of stuff on my phone. You could run an empire from a phone. Would you buy land in Florida? Sure. But I like stuff that cash flows. I bought, you know, I own farms that have operating farmland. I was looking, you can look, I mean, America has the best farmland in the world. The best. Ukraine is obviously good. Saskatchewan, the pompous of Argentina is good, but the US, the center of the US, the glaciated soils, it's a great investment. I was telling people to buy farmland. 2019, I shot a video. Man, that land was at 7,000 an acre, and now it's 20,000 an acre. It's insane. But a recession is coming, and there will be plenty of buying opportunities. So build your skill. My recommendation for you is start doing an Airbnb property. There's a guy in London. I shot a video about this. He made $18 million through an Airbnb in one year, 18 mil, 18 mil. Somebody told me that's the first shot I swish. You actually don't want to swish. But he talked to, like I used to train with lethal shooter. Remember that lethal shooter used to train me? Now he's huge. He's training everybody. He used to come over to my house. He said I was the first guy influencer to give him a chance. Now he's massive. He's training the MBAs, Drake, all these guys. You want to hit the back of the rim, man. See, that was a swish. I don't really like that. That's not really a goal. It's a good analogy for business. Like basically in business, you want to make your first million, overshoot it a little bit. Try to make a million bucks a year, and you'll probably make, you know, a tenth of your goal. So you'll make 100 Gs. You know what I'm saying? Do I have a plane? No, I usually charter them. It's better to, I'm, I've thought of buying a jet. The problem with buying a jet is I own a lot of farmland. If you have a big jet, a lot of the landing, a lot of the landing strips that I go to, they can't take a big jet. So if you have a golf stream and you try to land in my farms like in Ohio in that area, the runway is not long enough. And then when you go across country, you want a bigger jet so you don't have to stop for refueling. So it's chartering is, I like chartering, although the charter market's pretty tight, so I've thought of buying now. Ask me to swish again. There was a swish. I wonder if they're closing up the park because it looks like somebody's coming to talk to me. Are you rich? Depends who you compare me to. Depends who you compare me to. Hello? Are you closing the park? Oh, even if nobody's here? I'm not actually filming. I'm on a live, I'm doing a live stream. But okay, I can cut it off. Can I do like five more minutes and I'll cut it off? But they implemented a rule that just banned all tripods. Oh, it's the tripods, that's the problem. Okay, we'll get rid of the tripod. That's good. Okay, I will fix it. Okay, so can you give me five minutes and I'll get rid of all this stuff? Thank you. Okay, I appreciate it. So I found out I got a rule here. I got to get rid of this. That's okay. It's not a big deal. Roll with the punches, man. Okay, let me just have this one. Give me a second, everybody. Just pull these out. But I'm off, so I'm off. But would I consider myself a narcissist? I've done a narcissist. You're 57. I think narcissism is higher. On a dark triad test, you're a narcissist when you get a roughly 100, sorry, over 60. I don't know if people are going to be able to see. I could hold this one. It seemed to be fine. Yeah. Can they see you like this? Why does this look zoomed in? Yeah, you guys zoomed in. Okay, there we go. Okay, I got Des here. Here, can you put the tripod away? Let's put the tripod away. I'll hold that for a second. Anyway, what a world. What basketball trainer are we talking about? His name is lethal shooter. Ty, you're looking young. Keep moving, man. Keep moving. All the wealth in the world doesn't matter if you die. Steve Jobs said he didn't want to be the richest man in the graveyard, but he was. He had some weird ass diet only eating bananas and fruit. Never treat diet like a cult. There's a great book called Diet Colts, and it's true. People just have these wacky understandings. You can't eat 500 bananas a day and be healthy. You're going to disturb. Guess what he died of? Pancreas issues. Well, if you know anything about sugar, it's not surprising. Eat it diversified. Most important thing is eat off my farm. I got farms. I got my own milk cow. We milk them by hand. We've got eaten grass. Same with chickens. All the wealth in the world doesn't matter if you literally die, which I meet all these wealthy guys that are fat, out of shape. You should be walking, try to hit 20,000 steps a day. You can be on the phone. I do all my business on the phone. You can build an empire off a phone. You make phone calls on the fucking phone. Old school phone still works. Why don't you flip that one around so that you can see where it's from? Shooter, I wonder if he's going to be here. I should ping the audience. Give you a good book to read. Let me say Gray Sweat Pants. Ty, I made a million with your first business, but the business ended. What happened with the first business? Remember, I called the 10-10-10 rule. You want a business that has the capacity to do at least $10 million of revenue for the next 10 years with ideally less than 10 units of brain damage. That's the holy grail. Now, as you get more advanced, you can change that from $10 million a year to $10 million a month. I still follow the 10-10-10 rule. When I first started, the first 10 was, can I make $10 grand a month with a business that sustained a fucking last 10 years and takes me less than 10 units of brain damage in the long run? It always takes a lot of brain damage at the beginning to build a business, but can the brain damage taper off? So I like to build what I call front-end loaded businesses, businesses that take a lot of work at the beginning, but then they somewhat go on autopilot. They'll never go fully on autopilot. Gray Sweat Pants apparently are a problem. King Cap is back. Shit. All y'all motherfuckers that you thought were real and you thought I was Cap? I like to laugh last. Now my holding company, Retail Ecommerce Ventures, go look it up on track to do $850 million of revenue, bitch. All the motherfuckers you thought were real, they ain't doing fucking $800 million a year. They're not even doing $50. They're not even doing $50. So don't get too... King Cap, my ass. You know the truth about this world? I'm a sheep in wolf's clothing. I'm a sheep in wolf's clothing. That means I tell you the truth, but I appear to be a wolf. A lot of you follow wolves who wear sheep's clothing, but since you're such a sucker, you easily, easily, easily listen because they give you all the sweet, seductive talk. They whisper in your ear and say, I love my followers and you're the reason for my existence and all this and I don't care about money and I just do this for other people and they're bullshitting and you eat that shit up. You know what I'm saying? People are like, ah, Ty doesn't know about real estate. Then I went and bought 1200 acres of land just recently. Then I just bought, I showed you this piece of Puerto Rico real estate, bought it, flipped it in about a four mil, flipped it for eight mil. People thought I'll, Ty doesn't know anything about operating businesses. Now I've got big brands that I own, passing 800 million this year in revenue. 8,000 people work for me. Like I said, kill them with, kill them with performance. You know what I'm saying? People are going to talk shit about you, kill them with performance, but like I said, I know what it is. I'm a cheap little slobby. So I had videos with Lamborghinis and beautiful women and night clubs and people go, that can't possibly make money. The only people who make money are the ones who fucking say they don't care about money and this, that, that and anybody who wears has a nice bar is just full of shit. It's not true, man. I know many billionaires that tell you they don't care about money. They all care about money. All of them. Even the ones at the top that say they don't care. It's better to follow a sheep who's in wolf clothing than it is to follow a wolf who's disguised himself in sheep's clothing. That's what most of you have done. You know, think about it. The school system is a wolf disguised in sheep clothing. Everybody says they want to help the children and they're doing things in the education system and how great it, how, you know, how the great intentions they are. They may have it, but they're a wolf feet down. U.S. college system has two, I was the first one talking about the $2 trillion college debt. How, and you can't even discharge it with bankruptcy. It's a complete scam. I was saying that in 2012 and people were giving me shit. That was the beginning of saying, Ty's encouraging people not to go to college. Well, damn right. For some professions, you should go to college. But why are you going to call it for a business degree? You learn business by doing business. That's what you do. Making your first million is mostly going to come from hyperactivity. Hyper experimentation and hyperactivity. And to the extent that you're hyperactive in business and you're launching things and you're trying things and you're buying assets and you're talking to investors so you have some capital, even if they reject you. And if you're going and looking, in this case, if you want to do short-term rental properties, if you're looking at 50 properties a month, you're sending letters to people, you're sending emails, you're DMing, if you've got a social media agency, if you're hyperactive. In fact, one of the personality traits of people who make above average income is what's called hypomania. Hypomania means people who have insane levels of energy. Now, some of that's genetic and some of it's ambition and some of it is diet. A lot of people have shitty bad habits. You need to go 10 for 10. Let's see if you've got a 10. He jinxed it. 0 for 3. 1 for 4. It ain't over. It's going to be for money. This one I'm going to fail on. Take my glasses off. 3 for 9. 4. 3 for 10. I'm out here shooting like the Lakers. I'm shooting like Lakers. Now, who's the lucky person that wants to bet me money? Who wants to bet me money? That's what I need. Someone said, I bet you 100 million. You can't make 10 shots in a row. 100 million? Don't bet me that much. Who wants to bet 500 bucks? I'm going to get your name. If I win, you send me 500 bucks in crypto. How many shots do I have to hit? You made me too tough of a bet. I'm not going to do it. Okay. Say you're a bet. What do I have to hit? Ty, I make 2 million a year from a single business. Hold on. Should I start a new business or focus on one income source? Don't get rid of the business, making you a million bucks a year. What you can do, what I like to do is just continue 60, 30, 10 rule. Make that your 60% and expand the thing out. Bring in a manager. I bring a COO in. Don't try to bring in a CEO. A lot of people say they're going to bring in a CEO. It's too hard. You're the CEO, dammit. You're the CEO. I got to snap out of it just like a wife. Ladies and gentlemen, all day long, time is six in a row. I'm unfasable. Y'all will, you know, a good thing in life. Be calm under pressure. Be unfasable. People talk about alphas and all this. The actual true science, if you want to talk about what an alpha is, if you want to know the real thing, it's not what people are defining an alpha as. The real definition of an alpha is somebody who's calm under extreme circumstances. That's what makes you an alpha. It's not about masculinity, femininity, so it's literally who stays calm under pressure when everybody freaks out. I'm on a Lakers street. I'm on a Lakers street, guys. Someone said they'll give you 500 if you can kick it in. Please comment. I'm going to do a bet. Who's somebody's going to bet? Let the get. I said something. What did someone say? I only have to hit six. How many do I have to hit? Be the CEO. Yeah, in general, trying to find a CEO is a losing battle. That's why Elon Musk is the CEO of Tesla. He didn't start Tesla, but he made himself the CEO. But you can. What I recommend is getting yourself a COO. That's the most important person you can hire is a COO. That's kind of your second-in-command. I wish I had that damn tripod back. So who's out here doing short-term real estate? Am I in Europe right now? I'm in Europe. I was thinking, take off the top and just hold it myself without the tripod. Right now? We got a new idea. We got a new idea. Okay. I'm going to sit here for a second. Okay. A king is not affected by the emotions of others. Something like that. So good about Airbnb during recession. It's going to be a different kind of recession. I mean, technically we've been in recession. What basically happened is people still travel. There's still a lot of money. The M1 money supply is insanely large. And so guess what happened? People are actually, you can position Airbnb as a cheaper alternative. For example, when I travel with my staff, I got to get them all, you know, hotel rooms individually. Hotels like in Europe right now are like even a dinky one's like 500 bucks. So if I get them an Airbnb house, you can put five people in one spot. Even if I have to pay 1500 bucks, I'm saving $500 a pop. So at the end of the day, I can actually, I can split this one. Yeah, that's good. Okay. This one just come down with it. Well, I can move this to the side. That's good. Okay. I got my step. This is my tripod thing. It's uncomfortable. Anyway, so what was I talking about? It was better. Watch out for my glasses. I'll put them back on. Anyway, so, oh, Airbnb, what's so good about it during recession? Like I said, travel is still happening at an insane pace. Theoretically, yes, you could get a slowdown in Airbnb. And that's why I said you got to pick the location right. So people are, you want to go to a place where businesses are still sending their people because businesses will still, will still pay. A link is from the Airbnb stuff. Ask them. I'm going to put a link. I launched a course in 2017 on how to do short term Airbnb. And I'm going to bring that back because the opportunity is here because here's what happened in a recession, all the people who own homes, they want income. So a lot of people own two or three homes. If you find them, you don't even have to buy the home. Like I try to buy the property myself. I'm more advanced, but if you're a beginner, get somebody who already owns a fucking property, take 20% of the property management fee, get something that can cash flow 500,000 a year, and you get 20%, that's 100 Gs per property you're managing. So it's literally, you're going to make 100 grand from one property you manage that you don't even own. I would focus on big places with a big audience. Miami, Hollywood, basically luxury places, London, London's getting destroyed. Their real estate market is just crashing. The largest it's crashed in the last probably 20, 30 years. Ty, I've been following you 27, crazy time has gone by. Exactly. World's changed a bit, but not that much, but not as much as you think, man. Not as much as you think. Would you agree that Toronto is good for private property management? Remember, I wouldn't do private property management per se. I'm talking about Airbnb stuff. You can get premiums. Short-term rental stuff, you can get premiums. So if you're just doing property management, there's no asymmetrical return potential, you know. Is drop shipping worth it? Yes, if you know how to do it. If you know how to do it and you find niche products and really you need to know how to make viral videos, it's like how about trading forex? I don't trade forex that much myself, but some people swear by forex, man. Yo, Ty, where are you living these days? I'm all over, man. I'm the next year. I'm basically going on a one year. I need to be in like 50 cities. So I'm working on deals, looking to buy assets. Next 18 months will be a great time if you know how to invest. Great time. Better than 2020. Better than 2020. 2020 was a great time to buy assets. COVID, everybody was scared. Some people literally thought the world would end. I knew that there's a low chance that it's going to end. Stay calm under pressure, man. Stay calm under pressure. The thing about the modern world is basically everybody's habits are now recognized as some kind of protected system. You know, that's the main problem in the world. Everybody's bad habits are now protected. It's like, okay, if somebody has anxiety, it's like, oh, that's a protected system. You can't say shit about it, right? You know, and you definitely can't say it's anything environmental. People freak out. So it's fine. Don't try to fight it. Let it happen. You just be different yourself. And remember, evolution is a comparative game. So to the extent that the masses act stupidly, it's to your advantage. Why do you care? You know, people are always trying to change the masses, but the masses have always been the masses. In the 1800s, that's why Pharoah said the mass of men, what's called resignation is confirmed desperation. That was in the 1800s. If you read, if you go back in BC times, same thing. And that's because humans are very herd animal. You know, I have cows on my farm. They're programmed to follow the herd sheep too. And you have a few species that aren't herd animals so much. You know, even goats. Goats are in a herd, but not as much. Goats can be independent much more. I have some bald eagles on my farm in the U.S. They fly solo. And I don't think you should fly solo, but a small group is what you need. And you basically make moves contrarian. So everybody is going to sell their assets in the next 18 months, liquidate into cash. It's already happening. I saw the chart economists posted a chart of money moving into money markets right now. It's just insane in the last quarter. People are selling because their stock ticker shows that their asset has gone down in value, but if they wouldn't sell, people don't understand how the stock market works. What drives the prices down are more people selling. It's not an actual change in the fundamentals of the business. Now sometimes people sell for good reason, but oftentimes people are just selling because they're watching the ticker. If you look at the people that have made money, look at Elon Musk. He's a distressed asset buyer. 2003, two guys start Tesla. Elon Musk comes a few years later when they need cash. He drops 6 million. 6.1 million was his first investment in Tesla. Then I think he put in 30 later. For every 100,000 he's put in, here's the insane number. For every 100 grand, Elon Musk deployed into a distressed asset. He's made 900 million back. That's insane. He's a true red belt. He's a red belt investor. There are not many red belts out there. I might be a black belt when I ain't a red belt. A red belt, a red belt is a whole other level. It's the same with Jiu Jitsu, you know? Can you not? Did my audio cut off? What do I think about? Oh, low connection. Thoughts on SMMA? I just launched a new version of SMMA. That's badass. It's basically charge people, charge business owners $2,800 a month to do their viral marketing. Back in 2016, SMMA, you were doing their Facebook ads, but that cost them money. Now you go to business owners and you say, hey, cosmetic surgeon, dentist, lawyer, what if I can get you customers for free? The only cost is my time. We use YouTube shorts, Instagram rules, Facebook reels, and TikToks to create virality. I've been messing around with YouTube shorts. It's insane. Insane. I've got a 90 million view short and you can repurpose other people's content. So Dez's arms starting to get tired. I have, this is my arm workout. If you don't follow me on TikTok, press the follow button. Any advice for a high-end jeweler based in the US? You're gonna have to double down on marketing. Last year, TikTok spent 19 billion on marketing. Isn't that insane? When recessions happen and customers get tighter with their money and they get picked here, so you're gonna have to deploy more money into marketing. It's kind of counterintuitive. Most people think you should spend on marketing when the economy is hot, but it needs to be the other way. You bought a lot of boxes filled with books, sell them on Amazon. Jeff Bezos got rich on books. Elon Musk, his sister just posted something and said, when Elon was growing up, he read two books a day. People got mad that I said, I read a book a day. I'm like, man, I wasn't ambitious enough. I should have been on that two book a day, two book a day. All right, I'm gonna go. Did they give you the link? I'm gonna put a link if you want to learn more about Airbnb stuff, short-term rental. Hold on, let me get the ball. Let me get a link, ladies and gentlemen. Give me a second. Oh, they're getting it. Knowledge, somebody said. It's a funny thing that I'm known for knowledge. It's like the greatest thing I could be known for. If when I die, I'm remembered for encouraging people because I promise you this, the main thing that's holding you back is you don't fucking know stuff and the stuff you don't know, you also obviously can't do. It's a combination of action, but don't ever get it twisted up and think that action alone fixes everything. You can be a chicken with your head cut off doing stupider and stupider stuff. The people who work the hardest in the world do not necessarily make the most money. If that's true, my mom, when she was a single mom working two jobs a day, would have been making above average income, but no, I grew up in a mobile home. It wasn't just frenetic energy, which is what a lot of people have and think that the, is the remedy. Yeah, there you go. A lot of people think that's the remedy for your situation. Obviously, you need activity, but you need guided activity. To the extent you know things that are practical and applicable, like I said, do you know how to invest your money? A lot of people think, well, it's this and that. No, but I mean, do you know like the in and outs? I'm talking about short-term rentals. Like, do you know how to drop a contract with a lawyer? But just remember, I don't ever leave anything just to lawyers. I probably spend five to 10 million dollars a year on lawyers. I oversee what they're doing. Do you know how to do that? To the extent that you know how to do that, that's a piece of knowledge that you have to have, and some of you don't have it. And so, action should be a consequence of knowledge. So, it doesn't mean you have to go to four years of college where you take no action, don't start a business, and you're paralyzed. They can be somewhat concurrent, but I like to know before I do. Some people argue, and they'll say, no, it's better to, you know, it's better to do without knowing. Well, that'll get you killed, man. The first time I met Elon Musk at a movie theater, The Grove, and I asked him how he learned to build SpaceX, and he said, I bought a whole bunch of books. I got video, go to my Instagram, scroll back, talking to Elon Musk about books. The man loves books. He became the richest man in the world, second richest man in the world. Jeff Bezos loved books so much that he launched a business selling books. That said, there are other ways to learn. A great way to learn is shadow. You want to learn real estate investing? Go shadow somebody who made 10 million bucks in real estate. Shadow them. If you got to be the person who buys them coffee and donuts, who cares? A lot of people have too much pride for that, and they're like, Ty, do you know who I am? I'm like, if you have to fucking ask, if I know who you are, obviously I don't know who you are. Don't have pride before you have the ingredients to have that pride. It's like going to the gym and being a cocky dude, and there's a whole bunch of guys bench pressing 500 pounds, and you act with the same level of cockiness. They'll be like, get the fuck out of here. Come back when you can bench 500 pounds. Now, you can have confidence in yourself, but everybody's an entitled world. The Chinese are making money on TikTok by feeding the entitlement of people. It's a very genius play. I mean, I can't think of it. If you appeal to the narcissism of humans, it's going to go well for you in the sense that people will mass adopt. If you go on a date with somebody and you make them feel like they're the most important person in the world, that's a method of seduction, but it's not necessarily authentic seduction. I actually watched a video today, TikTok, where a woman who says she's a diagnosed sociopath, and her secret is she overwhelms people by making them feel good about themselves. And that's what we have in the modern world, what goes viral when you make people feel good about themselves. And when you make people not feel good about themselves, you get penalized. But that's to the detriment of people. A weak world society benefits nobody. You should make it your goal in the next two months that you have your first Airbnb property, whether you buy it or whether you leverage someone else's ownership. That's a great thing to do. That's a great thing to do. Then you can feel good about yourself because of the accomplishment that you did. And some people, look, I know there's other schools of thought that you should feel good about yourself without having to do anything. Look, we can agree to disagree and there's pros and cons to both approaches. You can take either one to a too extreme of a way. I can love myself even when I'm not accomplishing things or failing, but you can take it too far. Pain exists for a purpose. Pain exists as a motivator. Pain is your brain's way of saying move, pivot, change, stop, doing what you're doing. And so to the extent that you mask that and tell people, no, you're just perfect how you are. You're overriding the pain that people feel and that you're overriding the pain that has a purpose. And it's sad. I don't give a shit. I mean, I don't care about people who don't care about me. I'm a tribal approach to this world. And it doesn't mean I hate other people. Sigmund Freud said it well, if I love everybody, then I don't have enough love and time and energy to love the people who are deserving of my love. That most people are lazy and they want to stay in a lazy tribe, go for it. I don't have any, they don't have love for me and I don't have love for them. And that's fine. That's how it's meant to be. And there's nothing wrong. I don't have to feel guilty, you know? It's the best Freud book. The best book almost ever written is Civilization and It's Discontent. That's a Sigmund Freud book that is so good nobody knows about it. The second chapter of Civilization is Discontents is you could basically say every social media post that was done in the last five years, you could assign them a value quotient and you could add that all together and it wouldn't be as valuable as that second chapter of Sigmund Freud's book. Now, it doesn't mean everything that Sigmund Freud said was accurate. He obviously had some concepts that are now disproven but the man was a genius. It is the smartest guy I've ever read and everybody who says he's not that smart, I'm like, you haven't read him. You're, you know, it's kind of like the fake media. They don't let you actually hear what people say but they make fun of people before you let them hear what they say. But when you actually hear them, you're like, wow, that person's pretty smart. Best book is 1984. Yeah, that's a pretty good book. Hello from Denmark. Yes. One thing I see for sure is Ty is handsome and fit. Great. Tell that to everybody. I like that because some people are like, Ty, you're fucking ugly. It's funny. There's two schools of thoughts about my look because there's no in between. Always believedly positive. No, as long as it's the guys that think I'm ugly, not my target market. I don't care. I don't care. Somebody said, yeah, feed Ty's ego. It doesn't affect me. It makes me laugh. History of civilization. You mean the story of civilization? Yeah, by Will Durant. Somebody wrote the word biological imperative a lot. Not sure. Somebody said, oh, let me put this link to this. What was it again? If you want to, if you want to start doing short term Airbnb real estate, I built this program in 2017 and I've got all kinds of updates on how to do it in 2022, 2023. It's tylovis.com slash Airbnb one. I'll just pin this real quick. All right, we'll pin this. Can you let's see the jump shot. Man, I've been shooting this whole time. Or you can comment on your own fucking. Oh, here it is. Oh, you can do polls. Let's do a poll. I'm going to let you do this. Okay, Des, can you turn it around and do it yourself? Okay, how do I do this? This is being shot. I already did Instagram. How do you do this one? Turn it this way. No, just that one. That one's already turned. Yeah, this one's turning the wrong one. I was going to turn them face into you while I pin it. No, I want you to see you. No. You got to click on like interact or some shit. Yeah, it was enhanced right there and then flip camera. Imagine you have to go to enhance to flip the camera. That is insane. Oh my God, my arm is dying. You got to switch arms. There. That's the fix my hair. Des, you got this backwards? Are you fixing your hair? Des does not want to be seen. There you go. She does not care. Oh, that one looks dark. Okay, there you go. Okay, you won't hear. I'll help you here. Okay. Do you want me to pin it? Yeah. I commented it somewhere on here. Someone said it's tight. Is this a prison? I don't know why they have a basket there. They got a basketball court. People crack me up, man. Where do you post your own comments? I don't think you can on here. TikTok, you have to be able to post your own comments. That would be insane. Ray Dalio is the changing world, new world order. Don't worry about the new world order, man. Look, if there is a fucking new world order, you ain't gonna be able to stop it. And most likely, the fucked up things in your life have to do with your own shit. No, it's not there. I'm telling you the amount of people that are actually like you can overcome the best way you fight back at whatever new world order you're worried about is just live a badass life yourself. I don't think you're going to find that people like you, Des. Des is going to fill the following. Why don't you just post it, post it through yours. Oh, and then I'll pin it. Did you post it to YouTube? I did. I did it to TikTok, too. But is it pinned? Can you pin on YouTube? This one? Yeah, just doing that. You got to click that button. Eight new messages. Scroll to the bottom. Is it a good time to buy crypto? Yeah, crypto's down, man. Crypto's down. It's gonna be your best chance. Oh, invite Nina to go live together. What's up, Nina? It goes away so fast. I know. Always calling me. Oh my god. Is your arm getting tired now? No. Nina, if you hear us. Don't worry about that. How do we get the post done? We can't do it. Why don't you get someone else to do it? I mean, I sent it myself. I think it's just not updated. Yeah, but I never saw it. All right. What do you think is the most important thing? Most is real estate the vertical to hit a million in sales with the latest amount of brain damage? No, not necessarily. But it's a great way to build wealth for sure. 250 million trillion in real estate. We'll just close it down. It's okay. I'll do it another time. All right, I'm gonna end this. Dez's arm is tired. Dez's arm is tired. So we're gonna end it. It's so fast with comments. Yep.