 Hey, what's up? Welcome back to the podcast now in today's episode We'll dig straight into this question that I saw and this is a very common question that I get and This is something that I've experienced within my own business. I've seen this this happened to me Yesterday actually Okay, and here's what it is this coach reached out to me and said hey Ben I'm having a hard time dealing with prospects of the phone who think My program is too expensive and he went on and told me this story about how You know, he was about to get to the price and the parents asked him how much it was and he told them how much it was I believe it was $250 per month and The prospects started laughing and said like there's no way we're gonna be able to pay that that's way too expensive and You know, we're gonna go train with someone else and they made this this trainer feel Bad about what they're charging and Here's my approach with this is When you encounter people like that It's it should teach you two things number one. I Always look at, you know, if I get a response like that The first thing I have to know is this person is not they're not a good fit Like if they can't if they can't commit to my program. I won't be able to commit and help them right and on the back end of that though, all right, because This is just something that you have to know is not every single person you talk to is going to join your program and You know, I look at stats with my business. I look at stats with Other coaches that I help that are part of our group coaching program coaches that I help on my one-on-one calls and I look very closely at their closing percentage and and Some of the best and most successful coaches that I'm helping right now that are great at sales They're probably anywhere between 30 to 40 percent and that's very high like by the way, very very high and So that means, you know, 60 to 70 percent of the time I talk to people those people will not join Right and that's okay then that's the thing is you have to go into it knowing that not everyone's going to be a good fit and What we have to realize is if someone's not going to be a good fit We shouldn't try to negotiate with them and you shouldn't feel bad about your price either Right because prices are relative You could be charging $250 a month and someone who hears your offer and they're like wow I thought it was gonna be $500 a month. We're getting a steal here and You'd be talking to someone who's used to paying $20 per session And you get on a on a call and talk about how it's $250 a month that might feel very expensive to them right and It's not Your responsibility with how people feel about your offer Right if you are talking to the wrong type of prospects those people will never commit to your program in the first place Right so this is why I have spent years figuring out The conversation you have with someone over the phone that should be set up to where before they even taught to you They have already raised their hand and they've they've already been educated on your process of what your program Consist of what you offer how your program works if you educate people the prospect before they talk to you over the phone and You have an automated way of doing that then you save time talking to The right people like now you're talking to people who are more qualified, which means your conversion goes up right and You know if someone laughs at your price You've got to move on All right, it's got to move on not every coach that I talked to joins my program. It's a big investment And that's okay, right I can't help every coach That's that's not my intent. My intent is not to help every coach My my intent is to help the right coaches, right? And I have the same philosophy when I first started my business when I started training kids in soccer It's like I had to work with the right kids the right parents and Ignore anyone else who's not the right fit. See you later