 One of the best pieces of career advice I ever heard was from a successful green business entrepreneur named Paul Hawken and he was talking to a group of job seekers. He said go where you are respected and I think that's true in business as well. If you ever find yourself in a conversation or in a relationship with a prospective client where you feel like you have to convince them about how good your business is, how worthwhile it is to work with you, I don't think that's the right dynamic, I don't think that's the optimal dynamic and I think you can do better than that. Instead, build credibility through your content, which is why I talk a lot about creating consistent content, and do enough networking where you discover finally oh what type of person already is looking for my type of service already respects the kind of thing that I do and then through your content maybe they look at your website, they see some of your videos or read some of your articles, they come to respect you and by the time you're in a conversation with them about your services you're no longer trying to convince them. They're already mostly sold and they just need you to, they just need to experience you live in person in a conversation just for a little bit or they need to ask you some questions to clarify a few things. So don't ever, I mean this is true also in your in your copywriting for your marketing. Rather than trying to convince and persuade, instead uplift, educate, explain, clarify, connect and that's true whether it's writing or whether in conversations. So that's a little message I have for you today. When it comes to marketing and sales do everything you can to not have to convince or persuade but instead create content, do authentic networking so that you know whom you should be talking with and so that by the time you talk with them you're simply educating, of lifting, inspiring, helping and connecting. I hope this is helpful. Until the next video I'm George Cao always open to your questions and your comments and I wish you an enjoyable journey of building your authentic business.