 We know that winning a lion has the potential to do more than just recognise a simple creative end. When work enters culture, it has the power to bring about real exchange. To the objective of finding work that could act as a beacon for our creative community, we looked for ideas that were challenging outdated systems. Work that wasn't really starting a conversation, that drive new solutions and new behaviours. This is a year where we celebrate our work with creativity, but we celebrate humanity because they're all here together. And tolerance fits us and mentors who promote us and they are equal. Because these are the people whose shoulders we stand on. And there really are a lot of good shoulders here. Find them early.