 Hey, what's up? It's coach Ben from soccer entrepreneur. I know the title of today's video is kind of funny it's how to create your soccer academy like the military and I Know if I look back at my life when I started my training program I was the nicest Pushover like parents could come whenever they wanted kids could not be committed. They could show up late they could show up in their flip-flops they could take 20 minutes to put on their cleats and The reason why I was like at the beginning is because I always thought that I wanted everybody to like me And if I figured that they didn't like me then they wouldn't train with me And so the reason why I failed doing that is because no one took me serious people could show up whenever they want They could pay whenever they want they could choose not to pay if they wanted I would be wasting so much time at the field training players who'd be there late And everything became completely disorganized and I remember very clearly I went to a conference out in California This is like in 2011 and the speaker there. He was talking about How to run your business like an actual business and why you need to set the rules with parents before They ever step in your program and when I heard that I remember telling myself I was like well if I do that then no one's gonna want to train with me And that's that's how my mindset was I was thinking the wrong way about I was thinking that if I was too strict Kids wouldn't like me parents wouldn't want they wouldn't be a try to do my program And I would never get anyone that's that's just how I thought because I was too nice I was too lenient and Everybody took advantage of me. So I knew I had to figure out something different that was going to work for me So when I heard that at that conference and made me realize Like I need to look at myself in the mirror right now and figure out. What are what am I doing wrong? Like why why are there no rules right now? Why are people showing up whenever they want? Why are they paying whenever they want and I would look at the end of every month like even if I had like 10 clients? Let's say they're paying $300 a month. I wouldn't be getting $300. I'd be getting or $3,000 a month I'd probably be getting Half of that or maybe a little bit more and that's because I didn't have any systems in place I didn't I didn't have any rules that were in place for any of the parents to follow or any of the kids to follow And so when I was at that conference I had like kind of a light go off and and I realized like alright then if I if you're gonna do this and You're gonna do this like well, and you're gonna create and establish like the premier training program in your city You have to have it set up to where it is strict It is something that is not for everybody and that little mindset shift that I took Completely changed my outlook in the future and this is why now if you ever came to one of my sessions Every player every single player is gonna show up 10 to 15 minutes early, right? So no one's showing up 15 minutes late or 10 minutes late or even right on time. Everyone's showing up early I have every player they knock out their warm-up like they're all ready ready to go even if I'm training someone else They're ready to go right when our time starts this way our sessions are efficient and one thing I absolutely hate about club soccer or high school soccer or What other trainers do in general is like they're gonna spend the first 10 to 15 minutes doing a warm-up Like if you have an hour session like that means you're wasting, you know 15 minutes So you only have like 45 minutes of real time to train like for me I'd rather have players do their own warm-up. I give them a set warm-up to do they do that They're ready to go right when we start so for the entire 60 minutes. We are training and we're not taking a ton of Bricks we're not taking the time to a warm-up and this this keeps our whole session efficient, right? So kids show up early, right? They have their cleats on they have the shin guards on They're ready to go like every kid that I train is Writing down their goals on a monthly or quarterly basis with me I know exactly what they want to achieve and this is the thing it puts a lot of accountability Into the players and the family's hands like they have to know before they would step into my program that yes You have to be accountable like if someone misses a session and they don't notify me 40 hours before a session Like they've already been built for that session, right? I'm not gonna be waiting out the fields wondering and hoping that they ever show up like someone does show up late By accident like they're gonna miss out on the time that they met So a good example of someone shows up 15 minutes late to one of my sessions They're only gonna train for 45 minutes and that's not gonna matter if it's my last session of the day Or the first session today, like I treat everybody the same and I set the rules in a way that Eliminate I would say tire kickers like people who want to come just whenever they want and when that happens No one see was these results like that's gonna really I guess deteriorate What I'm trying to do with the player like my level of fun training someone who doesn't want to be there is gonna drop a lot Like my level of fun as a trainer like the whole reason why I've started training is because I want to have fun right and I want to train players who want to be there and so setting rules and Having things set up where there's a lot of structure It's going to weed out any parents any players who don't deserve to be in your program And I'm so firm about that like when I talked to coaches who tell me horror stories about Players not showing up parents not paying Kids showing up 45 minutes late for an hour session and then they still give them the session Like I was doing the exact same thing So I already know how that is and when I made that radical shift my life became so I mean my life and business became so much Like less stressed out because I could go into every session with confidence knowing that all right This this parents paying monthly this player is super committed. They want to be here They want to be in my session. They show up 15 minutes early. They leave right on time Like parents show up when they need to right parents pay when they need to everything set up in an organized system That allows me to focus 100% of my time and energy on the actual player Because when I don't do that if I'm too worried about people paying or people showing up on time That takes me away from the quality of the session that I'm about to have And that will affect the rest of the sessions that I have that day And I know from experience because I literally have talked to hundreds of trainers who've been in my shoes in the past a That's something that they struggle with our coach I'm going to leave you with this opportunity if you want my one-on-one help to figure out how to structure your soccer business You want to take it to the next level? All you need to do is go to soccer entrepreneur comm slash call That's going to take you to a page where there's a short application form All you need to do is fill out that application form We'll chat on the phone for 10 or 15 minutes and it's a free phone call. So there's nothing you need to worry about There's no sales pitch. I just want to see genuinely how I can help you out with your business So go ahead check out soccer entrepreneur comm slash call You'll be taking that page and we can schedule our phone call prior within the next 20 to 30 minutes All right, I'll see you soon