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Published on Jun 8, 2012
Exposing the brain of the strategists, we found that the potential of the brand and the product is not in quality and upon entering the store, the housewife simply does not remember the brand, regardless of the display case for those 3-5 seconds that she has on it to make a decision and run through Department of pasta on the way to the checkout or in the milk.And we decided to hit right in this - you KNOW us but CAN NOT REMEMBER. The paradox that can not mind flips, but makes you wonder.