 Today, I have the pleasure of speaking with Alex Romanov from iSign Media. How are you today? I'm very good, Tracy. How are you? No, you just announced a deal for 500 antennas with a company called WeBuild Apps. Is that correct? Yes. They're located in Cleveland, Ohio, and they're very well positioned to place us into transportation convention centers, amusement parks, and, of course, commercial areas. Well, I have a two-part question for you. I think I read that they're actually positioning to be in the Cleveland Convention Center during the Republican National Convention. Can you tell me what, you know, you would use iSign Media antennas for in that particular application? Oh, several applications there. They're connected with the convention center, and the opportunity for them is the fact that it is happening in Cleveland, I think this summer, July-ish, sometime this summer. The idea there is to be able to identify mobile devices moving through the convention center and being able to message updates, messages regarding polls, et cetera, and being able to pull recipients inside and the proximity of the convention center. And, of course, I noticed you described yourself as a software, as a service type of company. Can you just explain to our audience what that means? Yeah. SAS Company is a company that will program, develop a software engine or a software provision to provide a service. It might be in any kind of a mechanical device. Ours happens to be mobile. So investor intel audiences, just hang in there with me because this is a very interesting technology and you're going to be excited by the end of this, I promise. So like going back to WeBuild app and that particular deal, WeBuild apps, can you tell me a little bit more about the type of data that you're able to collect and how iSign Media makes money? Yeah. Our data, most importantly, is anonymous. So we don't intrude on anyone's privacy. We don't need to have your phone number, your email address, or your name to be able to identify your device, send it a message, and ask you to opt in if you'd like to receive the message or not. And that could be any kind of rich media, a video, a coupon, or a thumbprint ad, or a SMS message if you like, all in proximity. Now of course I saw a consistent stream of sales generated last year and what was interesting to me with a Canadian dollar being at a 13-year low, most of your sales are with American companies and are in US dollars and your expenses are primarily Canadian. Is that correct? Absolutely. That's one of the advantages this year, whether you're buying our services, buying our data, or wanting to invest in our company. It's a really great advantage this year at this moment. So something that was very interesting to me as well when I was reading about iSign Media is that you have a very unique antenna system where you are able not only to capture this data, but to quantify it for the advertisement companies. Can you explain that just a little bit more because I understand you have one of the most successful rates of any of your competitors or really there isn't any competitors, are there? No, we're absolutely unique. We have a patent to our IP and what we have is the ability to identify your phone anonymously without any personal information, solicit a response from you and we immediately in real time make that data available to the advertiser. So they would know instantly how any messaging that they're putting out is being received by their potential clients in that proximity. So Alex, recently we were meeting and you were giving me an example with one of your Fortune 1000 clients of a deal that you made and how your technology works. Can you do it without disclosing the name of the client or partner just to give our audience a really good example of how this works? Yeah, they surprised me by suggesting that they would put one of our antennas in their pop dispensing machine in a very large chain of quick service restaurants. And in my naivety I asked and said, isn't that a very expensive method of doing this? What is it that you'd like to accomplish? And they said, well, our machine can measure how many pops or beverages are poured, but we don't know how many people there are sitting in that restaurant and that's what your antenna would do for us. Okay, and so once they were able to measure how many people in the restaurant were not enjoying the pop they were trying to sell, were they able to use your antenna to then message their smartphones or how does this work? Absolutely. They would get an average supposedly that 30% don't purchase the particular pop and they would therefore guide or target some messaging to them to get them to get up. If they can improve that by 5% makes a big difference. Well, I get it and that's very exciting. So speaking of exciting, you've had a number of interesting deals here in the last year. Is there anything that you can tell us that we should look forward to? What we're looking forward to is having our product most recently be introduced into the transportation business. There's a lot of money spent constantly in subway tunnels on the surface and street cars and buses, etc. that is promoting brands and products. By putting our antennas, which has recently happened in the United States and Cleveland, into buses they've been able to now capture how many people on a 20-minute bus ride will accept certain ads, decline certain ads, and act and redeem uncertain ads. So it's very profitable for them in a very effective way of doing it instead of printing. Okay. So the transportation industry sounds just like a huge market for you and I noticed you have a number of a thousand Fortune 1000 partners like IBM. Can you talk to us about what you do with IBM? Absolutely. IBM, as you know in 2008, switched from being a hardware company into data exclusively and that's the time that they found us and solicited us to become a partner. We are the authorized software solution provider to the IBM Anyplace kiosks and other products and have been so since 2008. We're also partnered with Verizon in the United States and they use us to provide wireless services to our clients. So anyone that doesn't hardwire one of our products on transportation, etc. on buses, it's done wirelessly and that's what Verizon provides for us. We're also partnered with Baylor University. They're a very big Waco Texas located university that's famous for its data research for America's top 20 brands and they've selected us to be their partner because we provide them data that they call sushi, like sushi because it's in real time, it's fresh. Most data is usually in the commercial world several months old by the time it circles back to the people that have asked for that particular data. In our case, our devices get data back instantly the minute your phone is messaged in proximity and you respond that data is sent through our service, servers back to our clients. Well thank you so much for joining us today, Alex. I get it, data in real time just like sushi. Thank you so much. Tracy thank you very much, it was enjoyable, hope it helped.